HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionAviva Plc
Latest Disclosed Ownership47,431 shares
Latest Disclosed Value $ 11,577,907
Aviva Plc reports 2.71% increase in ownership of HUBS / HubSpot, Inc.

On May 14, 2026 - Aviva Plc filed a 13F-HR form disclosing ownership of 47,431 shares of HubSpot, Inc. (MX:HUBS) valued at $11,577,907 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 46,180 shares of HubSpot, Inc.. This represents a change in shares of 2.71% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F HUBSPOT COM 443573100 47,431 1,251 2.71 11,578 -37.53 0.0194
2026-02-12 2025-12-31 13F HUBSPOT COM 443573100 46,180 6,747 17.11 18,532 0.47 0.0313
2025-11-13 2025-09-30 13F HUBSPOT COM 443573100 39,433 2,340 6.31 18,447 -10.66 0.0335
2025-08-07 2025-06-30 13F HUBSPOT COM 443573100 37,093 -4,540 -10.90 20,647 -13.19 0.0426
2025-05-15 2025-03-31 13F HUBSPOT COM 443573100 41,633 5,872 16.42 23,785 -4.55 0.0574
2025-02-13 2024-12-31 13F HUBSPOT COM 443573100 35,761 -27,839 -43.77 24,917 -26.30 0.0647
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 63,600 1,682 2.72 33,810 -7.42 0.0876
2024-08-02 2024-06-30 13F HUBSPOT COM 443573100 61,918 12,844 26.17 36,519 18.77 0.1012
2024-05-14 2024-03-31 13F HUBSPOT COM 443573100 49,074 9,555 24.18 30,748 34.02 0.1012
2024-02-09 2023-12-31 13F HUBSPOT COM 443573100 39,519 -14,131 -26.34 22,942 -13.17 0.0822
2023-11-13 2023-09-30 13F HUBSPOT COM 443573100 53,650 17,657 49.06 26,423 37.97 0.1111
2023-08-10 2023-06-30 13F HUBSPOT COM 443573100 35,993 34,216 1,925.49 19,152 2,416.56 0.0780
2023-05-12 2023-03-31 13F HUBSPOT COM 443573100 1,777 -4,536 -71.85 762 -58.30 0.0034
2023-02-14 2022-12-31 13F/A-2 HUBSPOT COM 443573100 6,313 -13,570 -68.25 1,825 -66.02 0.0090
2023-02-10 2022-12-31 13F/A-1 HUBSPOT COM 443573100 6,313 -13,570 473 0.0023
2023-02-09 2022-12-31 13F HUBSPOT COM 443573100 6,313 -13,570 2 0.0088
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 19,883 -9,596 -32.55 5,371 -39.40 0.0310
2022-08-04 2022-06-30 13F HUBSPOT COM 443573100 29,479 16,417 125.69 8,863 42.86 0.0472
2022-05-13 2022-03-31 13F HUBSPOT COM 443573100 13,062 -1,293 -9.01 6,204 -34.43 0.0310
2022-02-10 2021-12-31 13F HUBSPOT COM 443573100 14,355 -5,430 -27.45 9,462 -29.26 0.0397
2021-11-12 2021-09-30 13F HUBSPOT COM 443573100 19,785 1,538 8.43 13,376 25.80 0.0597
2021-08-10 2021-06-30 13F HUBSPOT COM 443573100 18,247 1,628 9.80 10,633 40.85 0.0466
2021-05-13 2021-03-31 13F HUBSPOT COM 443573100 16,619 16,113 3,184.39 7,549 3,655.72 0.0369
2021-02-10 2020-12-31 13F HUBSPOT COM 443573100 506 506 201 0.0010
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.