HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionArmstrong Advisory Group, Inc
Latest Disclosed Ownership941 shares
Latest Disclosed Value $ 229,699
Armstrong Advisory Group, Inc reports 37.10% decrease in ownership of HUBS / HubSpot, Inc.

On April 10, 2026 - Armstrong Advisory Group, Inc filed a 13F-HR form disclosing ownership of 941 shares of HubSpot, Inc. (MX:HUBS) valued at $229,699 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 8, 2026 disclosing 1,496 shares of HubSpot, Inc.. This represents a change in shares of -37.10% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-10 2026-03-31 13F HUBSPOT COM 443573100 941 -555 -37.10 230 -61.83 0.0154
2026-01-08 2025-12-31 13F HUBSPOT COM 443573100 1,496 500 50.20 600 29.03 0.0406
2025-10-08 2025-09-30 13F HUBSPOT COM 443573100 996 0 0.00 466 -44.11 0.0329
2025-07-14 2025-06-30 13F HUBSPOT COM 443573100 996 -45 -4.32 833 14.76 0.0631
2025-04-10 2025-03-31 13F HUBSPOT COM 443573100 1,041 0 0.00 725 0.00 0.0579
2025-01-14 2024-12-31 13F HUBSPOT COM 443573100 1,041 0 0.00 725 31.10 0.0579
2024-10-11 2024-09-30 13F HUBSPOT COM 443573100 1,041 -412 -28.36 553 -35.40 0.0458
2024-07-12 2024-06-30 13F HUBSPOT COM 443573100 1,453 -39 -2.61 857 -1.15 0.0758
2024-04-12 2024-03-31 13F HUBSPOT COM 443573100 1,492 0 0.00 866 0.00 0.0841
2024-01-17 2023-12-31 13F HUBSPOT COM 443573100 1,492 0 0.00 866 17.98 0.0841
2023-10-11 2023-09-30 13F HUBSPOT COM 443573100 1,492 20 1.36 735 -6.26 0.0802
2023-07-06 2023-06-30 13F HUBSPOT COM 443573100 1,472 0 0.00 783 24.09 0.0831
2023-04-07 2023-03-31 13F HUBSPOT COM 443573100 1,472 1,372 1,372.00 631 2,153.57 0.0746
2023-01-17 2022-12-31 13F HUBSPOT COM 443573100 100 100 29 0.0038
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.