HubSpot, Inc.
MX ˙ BMV ˙ US4435731009
SecurityMX:HUBS / HubSpot, Inc.
InstitutionAmeriprise Financial Inc
Latest Disclosed Ownership75,440 shares
Latest Disclosed Value $ 18,412,707
Ameriprise Financial Inc reports 4.19% increase in ownership of HUBS / HubSpot, Inc.

On May 15, 2026 - Ameriprise Financial Inc filed a 13F-HR form disclosing ownership of 75,440 shares of HubSpot, Inc. (MX:HUBS) valued at $18,412,707 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 72,406 shares of HubSpot, Inc.. This represents a change in shares of 4.19% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HUBSPOT COM 443573100 75,440 3,034 4.19 18,413 -36.63 0.0008
2026-02-17 2025-12-31 13F HUBSPOT COM 443573100 72,406 -61,255 -45.83 29,057 -53.53 0.0066
2025-11-14 2025-09-30 13F HUBSPOT COM 443573100 133,661 -9,690 -6.76 62,528 -21.65 0.0144
2025-08-14 2025-06-30 13F HUBSPOT COM 443573100 143,351 -56,022 -28.10 79,810 -29.93 0.0197
2025-05-14 2025-03-31 13F HUBSPOT COM 443573100 199,373 77,258 63.27 113,899 33.86 0.0307
2025-02-14 2024-12-31 13F HUBSPOT COM 443573100 122,115 -47,009 -27.80 85,087 -5.36 0.0218
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 169,124 1,365 0.81 89,906 -9.13 0.0231
2024-08-14 2024-06-30 13F HUBSPOT COM 443573100 167,759 -94,556 -36.05 98,943 -39.80 0.0268
2024-05-15 2024-03-31 13F HUBSPOT COM 443573100 262,315 -16,106 -5.78 164,357 1.68 0.0452
2024-02-14 2023-12-31 13F HUBSPOT COM 443573100 278,421 36,907 15.28 161,635 35.89 0.0484
2023-11-14 2023-09-30 13F HUBSPOT COM 443573100 241,514 13,597 5.97 118,945 -1.92 0.0391
2023-08-14 2023-06-30 13F HUBSPOT COM 443573100 227,917 -9,732 -4.10 121,274 19.02 0.0380
2023-05-22 2023-03-31 13F/A-1 HUBSPOT COM 443573100 237,649 -35,338 -12.94 101,896 29.10 0.0334
2023-05-15 2023-03-31 13F HUBBELL COM 443573100 237,649 -35,338 101,896 0.0062
2023-02-14 2022-12-31 13F HUBSPOT COM 443573100 272,987 12,875 4.95 78,929 12.23 0.0271
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 260,112 -119,203 -31.43 70,328 -38.30 0.0260
2022-08-15 2022-06-30 13F HUBSPOT COM 443573100 379,315 6,918 1.86 113,987 -35.49 0.0398
2022-05-16 2022-03-31 13F HUBSPOT COM 443573100 372,397 186,058 99.85 176,703 44.21 0.0521
2022-02-14 2021-12-31 13F HUBSPOT COM 443573100 186,339 -10,785 -5.47 122,535 -8.01 0.0339
2021-11-15 2021-09-30 13F HUBSPOT COM 443573100 197,124 -149,668 -43.16 133,210 -34.08 0.0426
2021-08-16 2021-06-30 13F HUBSPOT COM 443573100 346,792 12,136 3.63 202,086 32.88 0.0625
2021-05-17 2021-03-31 13F HUBSPOT COM 443573100 334,656 265,017 380.56 152,082 450.92 0.0505
2021-02-12 2020-12-31 13F HUBSPOT COM 443573100 69,639 -85,575 -55.13 27,605 -39.14 0.0098
2020-11-16 2020-09-30 13F HUBSPOT COM 443573100 155,214 -17,868 -10.32 45,357 16.82 0.0184
2020-08-14 2020-06-30 13F HUBSPOT COM 443573100 173,082 52,799 43.90 38,826 142.39 0.0166
2020-05-15 2020-03-31 13F HUBSPOT COM 443573100 120,283 -16,845 -12.28 16,018 -26.31 0.0084
2020-02-14 2019-12-31 13F HUBSPOT COM 443573100 137,128 14,139 11.50 21,736 16.57 0.0090
2019-11-14 2019-09-30 13F HUBSPOT COM 443573100 122,989 14,717 13.59 18,647 1.02 0.0084
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 108,272 -29,202 -21.24 18,458 -19.21 0.0083
2019-05-15 2019-03-31 13F HUBSPOT COM 443573100 137,474 28,498 26.15 22,848 66.75 0.0105
2019-02-14 2018-12-31 13F HUBSPOT COM 443573100 108,976 28,614 35.61 13,702 12.89 0.0069
2018-11-14 2018-09-30 13F HUBSPOT COM 443573100 80,362 -61,666 -43.42 12,137 -31.86 0.0042
2018-08-14 2018-06-30 13F HUBSPOT COM 443573100 142,028 10,683 8.13 17,811 25.21 0.0079
2018-05-14 2018-03-31 13F HUBSPOT COM 443573100 131,345 47,622 56.88 14,225 92.20 0.0064
2018-02-12 2017-12-31 13F HUBSPOT COM 443573100 83,723 13,972 20.03 7,401 26.23 0.0034
2017-11-07 2017-09-30 13F HUBSPOT COM 443573100 69,751 9,802 16.35 5,863 48.73 0.0028
2017-08-10 2017-06-30 13F HUBSPOT COM 443573100 59,949 -15,551 -20.60 3,942 -13.76 0.0020
2017-05-05 2017-03-31 13F HUBSPOT COM 443573100 75,500 1,273 1.72 4,571 31.01 0.0024
2017-02-03 2016-12-31 13F HUBSPOT COM 443573100 74,227 -23,021 -23.67 3,489 -37.74 0.0019
2016-11-08 2016-09-30 13F HUBSPOT COM 443573100 97,248 37,659 63.20 5,604 116.62 0.0031
2016-08-08 2016-06-30 13F HUBSPOT COM 443573100 59,589 -40,167 -40.27 2,587 -40.56 0.0015
2016-05-12 2016-03-31 13F HUBSPOT COM 443573100 99,756 -1,818 -1.79 4,352 -23.92 0.0026
2016-02-11 2015-12-31 13F HUBSPOT COM 443573100 101,574 1,013 1.01 5,720 22.67 0.0034
2015-11-12 2015-09-30 13F HUBSPOT COM 443573100 100,561 18,151 22.03 4,663 14.12 0.0029
2015-08-13 2015-06-30 13F HUBSPOT COM 443573100 82,410 18,837 29.63 4,086 61.12 0.0023
2015-05-14 2015-03-31 13F HUBSPOT COM 443573100 63,573 46,983 283.20 2,536 355.30 0.0015
2015-02-13 2014-12-31 13F HUBSPOT COM 443573100 16,590 16,590 557 0.0003
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.