Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionVanguard Group Inc
Latest Disclosed Ownership13,690,804 shares
Ownership 10.18%
Vanguard Group Inc ownership in HOG / Harley-Davidson, Inc.

2024-06-10 - Vanguard Group Inc has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 13,690,804 shares of Harley-Davidson, Inc. (MX:HOG). This represents 10.18 percent ownership of the company. In their previous filing dated 2024-02-13 , Vanguard Group Inc had reported owning 12,976,180 shares, indicating an increase of 5.51 percent.

Institutional Ownership: 13D/G Filings

This table shows a history of the 13D/G filings made by the investor and/or investor group. Note that the share values in this table are not directly comparable to any numbers shown in the 13F table (if any).

File
Date
Effective
Date
Form Prev
Shares
Latest
Shares
ΔShares
(Percent)
Ownership
(Percent)
ΔOwnership
(Percent)
2024-06-10 2024-06-10 13G/A 12,976,180 13,690,804 5.51 10.18 9.23
2024-02-13 2024-02-13 13G/A 13,138,917 12,976,180 -1.24 9.32 3.67
2023-02-09 2023-02-09 13G/A 14,043,248 13,138,917 -6.44 8.99 -1.53
2022-02-10 2022-02-10 13G/A 13,350,542 14,043,248 5.19 9.13 4.82
2021-02-10 2021-02-10 13G/A 17,166,343 13,350,542 -22.23 8.71 -21.67
2020-02-12 2020-02-12 13G/A 17,645,721 17,166,343 -2.72 11.12 2.68
2019-02-11 2019-02-11 13G/A 17,315,554 17,645,721 1.91 10.83 5.35
2018-02-09 2018-02-09 13G/A 17,520,122 17,315,554 -1.17 10.28 2.80
2017-05-10 2017-05-10 13G/A 16,881,765 17,520,122 3.78 10.00 4.82
2017-02-13 2017-02-13 13G/A 16,296,360 16,881,765 3.59 9.54 12.37
2016-02-11 2016-02-11 13G/A 16,296,360 8.49
2015-02-11 2015-02-11 13G/A 15,981,334 7.45
2014-02-11 2014-02-11 13G/A 14,798,172 6.69
2013-02-12 2013-02-12 13G/A 14,519,190 6.41
2012-02-08 2012-02-08 13G 12,824,076 5.51

Important Note: One of the primary uses of the 13D/G filings is to evaluate the ability of a firm to control a company (ie, the "beneficial ownership"). To that end, firms are required to report not just direct holdings in companies, but indirect holdings that they control. For investment firms, these indirect holdings can include shares in funds they manage, advisory accounts, and in the case of activist campaigns, pledged votes. Therefore, share counts listed in 13D/G filings can differ significantly than share counts listed in 13F filings.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-01-29 2025-12-31 13F HARLEY DAVIDSON COM 412822108 11,446,616 -1,511,945 -11.67 234,541 -35.13 0.0034
2025-11-07 2025-09-30 13F HARLEY DAVIDSON COM 412822108 12,958,561 886,998 7.35 361,544 26.91 0.0054
2025-08-11 2025-06-30 13F HARLEY DAVIDSON COM 412822108 12,071,563 -475,449 -3.79 284,889 -10.08 0.0046
2025-05-09 2025-03-31 13F HARLEY DAVIDSON COM 412822108 12,547,012 -181,666 -1.43 316,812 -17.39 0.0057
2025-02-11 2024-12-31 13F HARLEY DAVIDSON COM 412822108 12,728,678 -368,363 -2.81 383,515 -24.00 0.0067
2024-11-13 2024-09-30 13F HARLEY DAVIDSON COM 412822108 13,097,041 -140,384 -1.06 504,629 13.66 0.0090
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 13,237,425 -191,291 -1.42 443,983 -24.41 0.0085
2024-05-10 2024-03-31 13F HARLEY DAVIDSON COM 412822108 13,428,716 452,536 3.49 587,372 22.87 0.0116
2024-03-11 2023-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 12,976,180 -230,586 -1.75 478,042 9.49 0.0104
2024-02-14 2023-12-31 13F HARLEY DAVIDSON COM 412822108 12,976,180 -230,586 478,042 0.0105
2023-12-18 2023-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 13,206,766 -218,816 -1.63 436,616 -7.64 0.0107
2023-11-14 2023-09-30 13F HARLEY DAVIDSON COM 412822108 13,206,766 -218,816 436,616 0.0107
2023-08-14 2023-06-30 13F HARLEY DAVIDSON COM 412822108 13,425,582 14,750 0.11 472,715 -7.17 0.0112
2023-07-14 2023-03-31 13F/A-1 HARLEY DAVIDSON COM 412822108 13,410,832 271,915 2.07 509,209 -6.84 0.0130
2023-05-15 2023-03-31 13F HARLEY DAVIDSON COM 412822108 13,410,832 271,915 509,209 0.0130
2023-02-10 2022-12-31 13F HARLEY DAVIDSON COM 412822108 13,138,917 328,244 2.56 546,579 22.32 0.0149
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COM 412822108 12,810,673 -186,466 -1.43 446,836 8.59 0.0131
2022-08-12 2022-06-30 13F HARLEY DAVIDSON COM 412822108 12,997,139 -324,426 -2.44 411,489 -21.60 0.0116
2022-05-13 2022-03-31 13F HARLEY DAVIDSON COM 412822108 13,321,565 -721,683 -5.14 524,870 -0.84 0.0124
2022-02-14 2021-12-31 13F HARLEY DAVIDSON COM 412822108 14,043,248 162,933 1.17 529,290 4.16 0.0120
2021-11-12 2021-09-30 13F HARLEY DAVIDSON COM 412822108 13,880,315 -30,077 -0.22 508,157 -20.27 0.0126
2021-08-13 2021-06-30 13F HARLEY DAVIDSON COM 412822108 13,910,392 233,330 1.71 637,374 16.21 0.0159
2021-05-14 2021-03-31 13F HARLEY DAVIDSON COM 412822108 13,677,062 326,520 2.45 548,450 11.94 0.0148
2021-02-12 2020-12-31 13F HARLEY DAVIDSON COM 412822108 13,350,542 189,985 1.44 489,965 51.71 0.0142
2020-11-16 2020-09-30 13F HARLEY DAVIDSON COM 412822108 13,160,557 -938,043 -6.65 322,960 -3.63 0.0107
2020-08-14 2020-06-30 13F HARLEY DAVIDSON COM 412822108 14,098,600 -3,567,143 -20.19 335,124 0.21 0.0119
2020-05-15 2020-03-31 13F HARLEY DAVIDSON COM 412822108 17,665,743 499,400 2.91 334,413 -47.62 0.0143
2020-02-14 2019-12-31 13F HARLEY DAVIDSON COM 412822108 17,166,343 -216,456 -1.25 638,417 2.10 0.0218
2019-11-14 2019-09-30 13F HARLEY DAVIDSON COM 412822108 17,382,799 -366,101 -2.06 625,260 -1.68 0.0232
2019-08-14 2019-06-30 13F HARLEY DAVIDSON COM 412822108 17,748,900 12,706 0.07 635,943 0.55 0.0239
2019-05-15 2019-03-31 13F HARLEY DAVIDSON COM 412822108 17,736,194 90,473 0.51 632,472 5.05 0.0248
2019-02-14 2018-12-31 13F HARLEY DAVIDSON COM 412822108 17,645,721 22,269 0.13 602,073 -24.58 0.0271
2018-12-13 2018-09-30 13F/A-2 HARLEY DAVIDSON COM 412822108 17,623,452 232,373 1.34 798,342 9.09 0.0312
2018-11-23 2018-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 17,623,452 0 798,342 0.0312
2018-11-14 2018-09-30 13F HARLEY DAVIDSON COM 412822108 17,623,452 232,373 798,342
2018-08-14 2018-06-30 13F HARLEY DAVIDSON COM 412822108 17,391,079 -47,446 -0.27 731,816 -2.13 0.0306
2018-05-15 2018-03-31 13F HARLEY DAVIDSON COM 412822108 17,438,525 122,971 0.71 747,764 -15.12 0.0327
2018-02-14 2017-12-31 13F HARLEY DAVIDSON COM 412822108 17,315,554 -101,595 -0.58 881,014 4.92 0.0385
2017-11-14 2017-09-30 13F HARLEY DAVIDSON COM 412822108 17,417,149 -266,934 -1.51 839,681 -12.10 0.0392
2017-08-24 2017-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 17,684,083 267,352 1.54 955,294 -9.34 0.0471
2017-08-11 2017-06-30 13F HARLEY DAVIDSON COM 412822108 17,684,083 267,352 955,294
2017-05-12 2017-03-31 13F HARLEY DAVIDSON COM 412822108 17,416,731 534,966 3.17 1,053,712 6.99 0.0542
2017-02-14 2016-12-31 13F HARLEY DAVIDSON COM 412822108 16,881,765 354,948 2.15 984,882 13.32 0.0549
2016-11-14 2016-09-30 13F HARLEY DAVIDSON COM 412822108 16,526,817 36,053 0.22 869,146 16.35 0.0511
2016-08-10 2016-06-30 13F HARLEY DAVIDSON COM 412822108 16,490,764 9,662 0.06 747,031 -11.70 0.0464
2016-05-13 2016-03-31 13F HARLEY DAVIDSON COM 412822108 16,481,102 184,742 1.13 845,975 14.37 0.0548
2016-02-08 2015-12-31 13F HARLEY DAVIDSON COM 412822108 16,296,360 -558,706 -3.31 739,692 -20.06 0.0497
2015-11-12 2015-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 16,855,066 79,688 0.48 925,343 -2.11 0.0393
2015-11-12 2015-09-30 13F/A-1 HARLEY DAVIDSON COM 412822108 16,855,066 79,688 925,343 0.0393
2015-11-12 2015-09-30 13F HARLEY DAVIDSON COM 412822108 27,450,885 1,260,823
2015-08-13 2015-06-30 13F HARLEY DAVIDSON COM 412822108 16,775,378 177,335 1.07 945,293 -6.24 0.0639
2015-05-15 2015-03-31 13F/A-1 HARLEY DAVIDSON COM 412822108 16,598,043 616,709 3.86 1,008,165 -4.29 0.0684
2015-05-14 2015-03-31 13F HARLEY DAVIDSON COM 412822108 16,598,043 1,008,165
2015-02-12 2014-12-31 13F HARLEY DAVIDSON COM 412822108 15,981,334 341,191 2.18 1,053,331 15.72 0.0759
2014-11-12 2014-09-30 13F HARLEY DAVIDSON COM 412822108 15,640,143 276,849 1.80 910,258 -15.18 0.0710
2014-08-11 2014-06-30 13F HARLEY DAVIDSON COM 412822108 15,363,294 190,324 1.25 1,073,127 6.18 0.0846
2014-05-13 2014-03-31 13F HARLEY DAVIDSON COM 412822108 15,172,970 374,798 2.53 1,010,672 -1.36 0.0850
2014-02-12 2013-12-31 13F HARLEY DAVIDSON COM 412822108 14,798,172 175,278 1.20 1,024,625 9.08 0.0901
2013-11-07 2013-09-30 13F HARLEY DAVIDSON COM 412822108 14,622,894 19,775 0.14 939,374 17.34 0.0917
2013-08-13 2013-06-30 13F HARLEY DAVIDSON COM 412822108 14,603,119 14,603,119 800,543 0.0841
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.