Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionJohnson Financial Group, Inc.
Latest Disclosed Ownership3,705 shares
Latest Disclosed Value $ 74,916
Johnson Financial Group, Inc. ownership in HOG / Harley-Davidson, Inc.

On May 7, 2026 - Johnson Financial Group, Inc. filed a 13F-HR form disclosing ownership of 3,705 shares of Harley-Davidson, Inc. (MX:HOG) valued at $74,916 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 3,705 shares of Harley-Davidson, Inc.. This represents a change in shares of 0.00% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F HARLEY DAVIDSON COM 412822108 3,705 0 0.00 75 -1.33 0.0019
2026-02-12 2025-12-31 13F HARLEY DAVIDSON COM 412822108 3,705 -12 -0.32 76 -27.18 0.0028
2025-11-13 2025-09-30 13F HARLEY DAVIDSON COM 412822108 3,717 3,693 15,387.50 104 0.0039
2025-08-13 2025-06-30 13F HARLEY DAVIDSON COM 412822108 24 24 1 0.0000
2024-02-09 2023-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 0 -100 -100.00 0 -100.00
2024-02-09 2023-12-31 13F HARLEY DAVIDSON COM 412822108 0 0
2023-11-14 2023-09-30 13F HARLEY DAVIDSON COM 412822108 100 0 0.00 3 0.00 0.0002
2023-08-14 2023-06-30 13F HARLEY DAVIDSON COM 412822108 100 -12 -10.71 4 -25.00 0.0002
2023-05-12 2023-03-31 13F HARLEY DAVIDSON COM 412822108 112 12 12.00 4 0.00 0.0003
2023-02-13 2022-12-31 13F HARLEY DAVIDSON COM 412822108 100 0 0.00 4 33.33 0.0003
2022-11-14 2022-09-30 13F HARLEY DAVIDSON COM 412822108 100 -600 -85.71 3 -86.36 0.0003
2022-08-15 2022-06-30 13F HARLEY DAVIDSON COM 412822108 700 -3,744 -84.25 22 -87.43 0.0016
2022-05-16 2022-03-31 13F HARLEY DAVIDSON COM 412822108 4,444 0 0.00 175 4.17 0.0124
2022-02-14 2021-12-31 13F HARLEY DAVIDSON COM 412822108 4,444 0 0.00 168 3.07 0.0107
2021-11-12 2021-09-30 13F HARLEY DAVIDSON COM 412822108 4,444 0 0.00 163 -19.70 0.0111
2021-08-13 2021-06-30 13F HARLEY DAVIDSON COM 412822108 4,444 0 0.00 203 14.04 0.0133
2021-05-14 2021-03-31 13F HARLEY DAVIDSON COM 412822108 4,444 -30 -0.67 178 8.54 0.0120
2021-02-12 2020-12-31 13F HARLEY DAVIDSON COM 412822108 4,474 100 2.29 164 53.27 0.0140
2020-11-12 2020-09-30 13F HARLEY DAVIDSON COM 412822108 4,374 2,744 168.34 107 174.36 0.0109
2020-08-11 2020-06-30 13F HARLEY DAVIDSON COM 412822108 1,630 602 58.56 39 105.26 0.0042
2020-05-14 2020-03-31 13F HARLEY DAVIDSON COM 412822108 1,028 -87 -7.80 19 -53.66 0.0023
2020-02-14 2019-12-31 13F HARLEY DAVIDSON COM 412822108 1,115 -3,769 -77.17 41 -76.70 0.0037
2019-11-12 2019-09-30 13F HARLEY DAVIDSON COM 412822108 4,884 2,522 106.77 176 107.06 0.0161
2019-08-09 2019-06-30 13F HARLEY DAVIDSON COM 412822108 2,362 -8,386 -78.02 85 -77.81 0.0076
2019-05-13 2019-03-31 13F HARLEY DAVIDSON COM 412822108 10,748 -4,440 -29.23 383 -26.06 0.0340
2019-02-11 2018-12-31 13F HARLEY DAVIDSON COM 412822108 15,188 13,658 892.68 518 650.72 0.0533
2018-11-09 2018-09-30 13F HARLEY DAVIDSON COM 412822108 1,530 -130 -7.83 69 -1.43 0.0070
2018-08-07 2018-06-30 13F HARLEY DAVIDSON COM 412822108 1,660 -131 -7.31 70 -9.09 0.0077
2018-05-07 2018-03-31 13F HARLEY DAVIDSON COM 412822108 1,791 911 103.52 77 71.11 0.0092
2018-02-12 2017-12-31 13F HARLEY DAVIDSON INC COM COM 412822108 880 0 0.00 45 7.14 0.0055
2017-11-09 2017-09-30 13F HARLEY DAVIDSON INC COM COM 412822108 880 0 0.00 42 -12.50 0.0055
2017-08-10 2017-06-30 13F HARLEY DAVIDSON INC COM COM 412822108 880 -100 -10.20 48 -18.64 0.0069
2017-05-12 2017-03-31 13F HARLEY DAVIDSON INC COM COM 412822108 980 220 28.95 59 34.09 0.0074
2017-02-07 2016-12-31 13F/A-1 HARLEY DAVIDSON INC COM COM 412822108 760 -3,915 -83.74 44 -82.11 0.0061
2017-02-02 2016-12-31 13F HARLEY DAVIDSON INC COM COM 412822108 760 44
2016-11-14 2016-09-30 13F HARLEY DAVIDSON INC COM COM 412822108 4,675 0 0.00 246 16.04 0.0329
2016-08-12 2016-06-30 13F HARLEY DAVIDSON INC COM COM 412822108 4,675 3,872 482.19 212 417.07 0.0294
2016-05-09 2016-03-31 13F HARLEY DAVIDSON INC COM COM 412822108 803 -30 -3.60 41 7.89 0.0082
2016-02-08 2015-12-31 13F HARLEY DAVIDSON INC COM COM 412822108 833 30 3.74 38 -13.64 0.0079
2015-11-02 2015-09-30 13F HARLEY DAVIDSON INC COM COM 412822108 803 -59 -6.84 44 -10.20 0.0096
2015-08-11 2015-06-30 13F HARLEY DAVIDSON INC COM COM 412822108 862 702 438.75 49 390.00 0.0102
2015-05-12 2015-03-31 13F HARLEY DAVIDSON INC COM COM 412822108 160 130 433.33 10 400.00 0.0021
2015-02-10 2014-12-31 13F HARLEY DAVIDSON INC COM COM 412822108 30 -300 -90.91 2 -89.47 0.0005
2014-11-14 2014-09-30 13F HARLEY DAVIDSON COM 412822108 330 30 10.00 19 -9.52 0.0050
2014-08-06 2014-06-30 13F HARLEY DAVIDSON COM 412822108 300 -851 -73.94 21 -72.73 0.0055
2014-05-14 2014-03-31 13F HARLEY DAVIDSON COM 412822108 1,151 21 1.86 77 -1.28 0.0225
2014-02-11 2013-12-31 13F HARLEY DAVIDSON COM 412822108 1,130 630 126.00 78 143.75 0.0226
2013-11-14 2013-09-30 13F HARLEY DAVIDSON COM 412822108 500 200 66.67 32 100.00 0.0097
2013-08-14 2013-06-30 13F HARLEY DAVIDSON COM 412822108 300 300 16 0.0045
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.