Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionJfs Wealth Advisors, Llc
Latest Disclosed Ownership249 shares
Latest Disclosed Value $ 5,032
Jfs Wealth Advisors, Llc reports 16.16% decrease in ownership of HOG / Harley-Davidson, Inc.

On April 20, 2026 - Jfs Wealth Advisors, Llc filed a 13F-HR form disclosing ownership of 249 shares of Harley-Davidson, Inc. (MX:HOG) valued at $5,032 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 14, 2026 disclosing 297 shares of Harley-Davidson, Inc.. This represents a change in shares of -16.16% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F HARLEY DAVIDSON COM 412822108 249 -48 -16.16 5 -16.67 0.0003
2026-01-14 2025-12-31 13F HARLEY DAVIDSON COM 412822108 297 122 69.71 6 50.00 0.0003
2025-11-10 2025-09-30 13F HARLEY DAVIDSON COM 412822108 175 -5 -2.78 5 0.00 0.0003
2025-07-24 2025-06-30 13F HARLEY DAVIDSON COM 412822108 180 7 4.05 4 0.00 0.0003
2025-04-22 2025-03-31 13F HARLEY DAVIDSON COM 412822108 173 -94 -35.21 4 -50.00 0.0003
2025-01-31 2024-12-31 13F HARLEY DAVIDSON COM 412822108 267 4 1.52 8 -20.00 0.0005
2024-10-25 2024-09-30 13F HARLEY DAVIDSON COM 412822108 263 26 10.97 10 42.86 0.0007
2024-07-15 2024-06-30 13F HARLEY DAVIDSON COM 412822108 237 0 0.00 8 -30.00 0.0006
2024-04-30 2024-03-31 13F HARLEY DAVIDSON COM 412822108 237 61 34.66 10 66.67 0.0008
2024-02-07 2023-12-31 13F HARLEY DAVIDSON COM 412822108 176 -62 -26.05 6 -14.29 0.0006
2023-11-02 2023-09-30 13F HARLEY DAVIDSON COM 412822108 238 -32 -11.85 8 -22.22 0.0007
2023-08-07 2023-06-30 13F HARLEY DAVIDSON COM 412822108 270 -3 -1.10 10 -10.00 0.0009
2023-04-19 2023-03-31 13F HARLEY DAVIDSON COM 412822108 273 -32 -10.49 10 -16.67 0.0010
2023-02-13 2022-12-31 13F HARLEY DAVIDSON COM 412822108 305 7 2.35 13 20.00 0.0012
2022-10-21 2022-09-30 13F HARLEY DAVIDSON COM 412822108 298 26 9.56 10 11.11 0.0011
2022-08-02 2022-06-30 13F HARLEY DAVIDSON COM 412822108 272 16 6.25 9 -10.00 0.0010
2022-05-02 2022-03-31 13F HARLEY DAVIDSON COM 412822108 256 52 25.49 10 25.00 0.0009
2022-02-03 2021-12-31 13F HARLEY DAVIDSON COM 412822108 204 38 22.89 8 33.33 0.0008
2021-11-09 2021-09-30 13F HARLEY DAVIDSON COM 412822108 166 -649 -79.63 6 -83.78 0.0006
2021-08-04 2021-06-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 37 12.12 0.0055
2021-04-28 2021-03-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 33 10.00 0.0067
2021-02-01 2020-12-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 30 50.00 0.0063
2020-10-28 2020-09-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 20 5.26 0.0048
2020-08-05 2020-06-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 19 26.67 0.0049
2020-04-29 2020-03-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 15 -50.00 0.0045
2020-02-03 2019-12-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 30 3.45 0.0074
2019-10-30 2019-09-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 29 0.00 0.0074
2019-08-06 2019-06-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 29 0.00 0.0073
2019-04-23 2019-03-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 29 3.57 0.0076
2019-01-26 2018-12-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 28 -24.32 0.0075
2018-11-09 2018-09-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 37 8.82 0.0095
2018-07-25 2018-06-30 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 34 -2.86 0.0090
2018-04-26 2018-03-31 13F HARLEY DAVIDSON COM 412822108 815 0 0.00 35 -14.63 0.0092
2018-01-30 2017-12-31 13F HARLEY DAVIDSON COM 412822108 815 649 390.96 41 412.50 0.0100
2017-10-20 2017-09-30 13F HARLEY DAVIDSON COM 412822108 166 0 0.00 8 -11.11 0.0021
2017-07-28 2017-06-30 13F HARLEY DAVIDSON COM 412822108 166 3 1.84 9 -10.00 0.0025
2017-04-24 2017-03-31 13F HARLEY DAVIDSON COM 412822108 163 0 0.00 10 0.00 0.0027
2017-01-30 2016-12-31 13F HARLEY DAVIDSON COM 412822108 163 0 0.00 10 11.11 0.0027
2016-10-26 2016-09-30 13F HARLEY DAVIDSON COM 412822108 163 1 0.62 9 12.50 0.0026
2016-04-25 2016-03-31 13F HARLEY DAVIDSON COM 412822108 162 1 0.62 8 14.29 0.0024
2016-02-03 2015-12-31 13F HARLEY DAVIDSON COM 412822108 161 1 0.62 7 -22.22 0.0020
2015-10-27 2015-09-30 13F HARLEY DAVIDSON COM 412822108 160 41 34.45 9 28.57 0.0040
2015-07-31 2015-06-30 13F HARLEY DAVIDSON COM 412822108 119 0 0.00 7 0.00 0.0036
2015-04-28 2015-03-31 13F HARLEY DAVIDSON COM 412822108 119 -99 -45.41 7 -50.00 0.0033
2015-01-23 2014-12-31 13F HARLEY DAVIDSON COM 412822108 218 100 84.75 14 100.00 0.0022
2014-10-29 2014-09-30 13F HARLEY DAVIDSON COM 412822108 118 1 0.85 7 -12.50 0.0012
2014-07-29 2014-06-30 13F HARLEY DAVIDSON COM 412822108 117 117 8 0.0015
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.