Harley-Davidson, Inc.
MX ˙ BMV ˙ US4128221086
SecurityMX:HOG / Harley-Davidson, Inc.
InstitutionHighTower Advisors, LLC
Latest Disclosed Ownership11,020 shares
Latest Disclosed Value $ 222,818
HighTower Advisors, LLC ownership in HOG / Harley-Davidson, Inc.

On May 5, 2026 - HighTower Advisors, LLC filed a 13F-HR form disclosing ownership of 11,020 shares of Harley-Davidson, Inc. (MX:HOG) valued at $222,818 USD as of March 31, 2026. The entity filed a previous 13F-HR on August 11, 2025 disclosing 0 shares of Harley-Davidson, Inc..

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F HARLEY DAVIDSON COM 412822108 11,020 11,020 223 0.0002
2025-08-11 2025-06-30 13F HARLEY DAVIDSON COM 412822108 0 -100.00 0
2025-05-13 2025-03-31 13F HARLEY DAVIDSON COM 412822108 8,515 -4,214 -33.11 215 -44.13 0.0003
2025-02-07 2024-12-31 13F HARLEY DAVIDSON COM 412822108 12,729 -9,929 -43.82 384 -56.13 0.0005
2024-11-14 2024-09-30 13F HARLEY DAVIDSON COM 412822108 22,658 -214 -0.94 873 13.23 0.0012
2024-08-13 2024-06-30 13F HARLEY DAVIDSON COM 412822108 22,872 449 2.00 771 -21.25 0.0012
2024-05-06 2024-03-31 13F HARLEY DAVIDSON COM 412822108 22,423 -3,044 -11.95 979 5.50 0.0016
2024-02-12 2023-12-31 13F HARLEY DAVIDSON COM 412822108 25,467 15,563 157.14 928 181.21 0.0016
2023-11-08 2023-09-30 13F HARLEY DAVIDSON COM 412822108 9,904 882 9.78 330 4.43 0.0006
2023-08-14 2023-06-30 13F HARLEY DAVIDSON COM 412822108 9,022 -1,144 -11.25 316 -18.35 0.0006
2023-05-12 2023-03-31 13F HARLEY DAVIDSON COM 412822108 10,166 -403 -3.81 387 -11.85 0.0008
2023-02-09 2022-12-31 13F HARLEY DAVIDSON COM 412822108 10,569 769 7.85 439 30.65 0.0010
2022-11-09 2022-09-30 13F HARLEY DAVIDSON COM 412822108 9,800 -265 -2.63 336 5.66 0.0009
2022-08-10 2022-06-30 13F HARLEY DAVIDSON COM 412822108 10,065 -248 -2.40 318 -21.87 0.0008
2022-05-12 2022-03-31 13F HARLEY DAVIDSON COM 412822108 10,313 76 0.74 407 5.71 0.0009
2022-02-10 2021-12-31 13F HARLEY DAVIDSON COM 412822108 10,237 2,731 36.38 385 40.51 0.0008
2021-11-12 2021-09-30 13F HARLEY DAVIDSON COM 412822108 7,506 45 0.60 274 -19.65 0.0007
2021-08-06 2021-06-30 13F HARLEY DAVIDSON COM 412822108 7,461 379 5.35 341 20.07 0.0010
2021-05-10 2021-03-31 13F HARLEY DAVIDSON COM 412822108 7,082 458 6.91 284 16.87 0.0009
2021-02-10 2020-12-31 13F HARLEY DAVIDSON COM 412822108 6,624 6,624 -6.47 243 -14.44 0.0010
2020-08-10 2020-06-30 13F HARLEY DAVIDSON COM 412822108 0 -12,852 -100.00 0 -100.00
2020-05-21 2020-03-31 13F HARLEY DAVIDSON COM 412822108 12,852 325 2.59 244 -47.07 0.0016
2020-02-14 2019-12-31 13F HARLEY DAVIDSON COM 412822108 12,527 2,449 24.30 461 27.35 0.0027
2019-11-12 2019-09-30 13F HARLEY DAVIDSON COM 412822108 10,078 -148 -1.45 362 -0.82 0.0020
2019-08-13 2019-06-30 13F HARLEY DAVIDSON COM 412822108 10,226 -496 -4.63 365 -4.45 0.0022
2019-05-15 2019-03-31 13F HARLEY DAVIDSON COM 412822108 10,722 1,058 10.95 382 15.76 0.0026
2019-02-14 2018-12-31 13F HARLEY DAVIDSON COM 412822108 9,664 668 7.43 330 -18.72 0.0025
2018-11-09 2018-09-30 13F HARLEY DAVIDSON COM 412822108 8,996 645 7.72 406 15.67 0.0029
2018-08-14 2018-06-30 13F HARLEY DAVIDSON COM 412822108 8,351 -152 -1.79 351 -3.84 0.0027
2018-05-15 2018-03-31 13F HARLEY DAVIDSON COM 412822108 8,503 138 1.65 365 -13.92 0.0031
2018-02-14 2017-12-31 13F HARLEY DAVIDSON COM 412822108 8,365 -207 -2.41 424 2.66 0.0035
2017-11-14 2017-09-30 13F HARLEY DAVIDSON COM 412822108 8,572 -279 -3.15 413 -13.05 0.0035
2017-09-22 2017-06-30 13F/A-1 HARLEY DAVIDSON COM 412822108 8,851 -3,255 -26.89 475 -34.93 0.0042
2017-08-14 2017-06-30 13F HARLEY DAVIDSON COM 412822108 8,851 -3,255 475
2017-05-15 2017-03-31 13F HARLEY DAVIDSON COM 412822108 12,106 6,646 121.72 730 127.41 0.0070
2017-02-10 2016-12-31 13F HARLEY DAVIDSON COM 412822108 5,460 -2,418 -30.69 321 -22.46 0.0035
2016-11-14 2016-09-30 13F HARLEY DAVIDSON COM 412822108 7,878 904 12.96 414 31.85 0.0048
2016-08-11 2016-06-30 13F HARLEY DAVIDSON COM 412822108 6,974 -25 -0.36 314 -12.04 0.0040
2016-05-16 2016-03-31 13F HARLEY DAVIDSON COM 412822108 6,999 -35 -0.50 357 11.91 0.0012
2016-05-18 2015-12-31 13F/A-1 HARLEY DAVIDSON COM 412822108 7,034 605 9.41 319 -9.12 0.0038
2016-02-12 2015-12-31 13F HARLEY DAVIDSON COM 412822108 7,034 319
2015-11-16 2015-09-30 13F HARLEY DAVIDSON COM 412822108 6,429 1,812 39.25 351 35.00 0.0046
2015-08-11 2015-06-30 13F HARLEY DAVIDSON COM 412822108 4,617 642 16.15 260 7.88 0.0042
2015-05-15 2015-03-31 13F HARLEY DAVIDSON COM 412822108 3,975 -1,804 -31.22 241 -36.75 0.0036
2015-02-17 2014-12-31 13F HARLEY DAVIDSON COM 412822108 5,779 -4,327 -42.82 381 -35.20 0.0058
2014-11-14 2014-09-30 13F HARLEY DAVIDSON COM 412822108 10,106 -6,333 -38.52 588 -48.78 0.0099
2014-08-13 2014-06-30 13F HARLEY DAVIDSON COM 412822108 16,439 1,919 13.22 1,148 18.72 0.0199
2014-05-15 2014-03-31 13F HARLEY DAVIDSON COM 412822108 14,520 11,452 373.27 967 353.99 0.0189
2014-02-14 2013-12-31 13F HARLEY DAVIDSON COM 412822108 3,068 3,068 213 0.0044
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.