Alphabet Inc.
MX ˙ BMV ˙ US02079K3059
SecurityMX:GOOGL / Alphabet Inc.
InstitutionProspera Financial Services Inc
Latest Disclosed Ownership286,101 shares
Latest Disclosed Value $ 82,293,874
Prospera Financial Services Inc reports 15.07% increase in ownership of GOOGL / Alphabet Inc.

On April 14, 2026 - Prospera Financial Services Inc filed a 13F-HR form disclosing ownership of 286,101 shares of Alphabet Inc. (MX:GOOGL) valued at $82,293,874 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 248,629 shares of Alphabet Inc.. This represents a change in shares of 15.07% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 286,101 37,472 15.07 82,294 5.46 1.3252
2026-02-09 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 286,930 37,971 15.25 89,832 48.39 1.4745
2025-11-06 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 248,959 10,855 4.56 60,539 44.23 1.0327
2025-08-06 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 238,104 23,674 11.04 41,973 26.55 0.7819
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 214,430 10,116 4.95 33,167 -14.26 0.7621
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 204,314 37,052 22.15 38,686 39.43 0.9011
2024-11-07 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 167,262 27,026 19.27 27,746 8.61 0.7086
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 140,236 18,889 15.57 25,548 39.49 0.7104
2024-08-13 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 121,347 3,696 3.14 18,315 11.44 0.5456
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 117,651 12,424 11.81 16,435 19.36 0.5442
2023-11-13 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 105,227 -1,075 -1.01 13,770 8.21 0.5324
2023-08-08 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 106,302 1,330 1.27 12,724 16.86 0.4870
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 104,972 2,297 2.24 10,889 20.19 0.4475
2023-02-08 2022-12-31 13F ALPHABET CAP STK CL A 02079K305 102,675 347 0.34 9,059 -7.45 0.4538
2022-10-27 2022-09-30 13F ALPHABET CAP STK CL A 02079K305 102,328 97,304 1,936.78 9,788 -10.60 0.5107
2022-08-08 2022-06-30 13F ALPHABET CAP STK CL A 02079K305 5,024 -147 -2.84 10,948 -23.88 0.5583
2022-05-04 2022-03-31 13F ALPHABET CAP STK CL A 02079K305 5,171 444 9.39 14,382 5.02 0.6022
2022-02-10 2021-12-31 13F ALPHABET CAP STK CL A 02079K305 4,727 844 21.74 13,694 31.91 0.5919
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL A 02079K305 3,883 421 12.16 10,381 22.79 0.5172
2021-08-16 2021-06-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 3,462 228 7.05 8,454 26.75 0.4238
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL A 02079K305 3,462 228 8,453 0.4352
2021-05-06 2021-03-31 13F ALPHABET CAP STK CL A 02079K305 3,234 1,714 112.76 6,670 150.47 0.3958
2021-02-12 2020-12-31 13F ALPHABET CAP STK CL A 02079K305 1,520 1,506 10,757.14 2,663 12,580.95 0.1835
2020-11-04 2020-09-30 13F ALPHABET CAP STK CL A 02079K305 14 -1,472 -99.06 21 -99.00 0.0080
2020-08-10 2020-06-30 13F ALPHABET CAP STK CL A 02079K305 1,486 -630 -29.77 2,107 -14.31 0.1867
2020-05-15 2020-03-31 13F ALPHABET CAP STK CL A 02079K305 2,116 70 3.42 2,459 -10.26 0.2610
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL A 02079K305 2,046 14 0.69 2,740 10.44 0.2111
2019-10-22 2019-09-30 13F ALPHABET CAP STK CL A 02079K305 2,032 827 68.63 2,481 88.38 0.2548
2019-08-14 2019-06-30 13F/A-1 ALPHABET CAP STK CL A 02079K305 1,205 -118 -8.92 1,317 -17.33 0.1478
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL A 02079K305 1,028 -295 1,078
2019-05-02 2019-03-31 13F ALPHABET CAP STK CL A 02079K305 1,323 295 28.70 1,593 47.77 0.5244
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL A 02079K305 1,028 149 16.95 1,078 6.52 0.2175
2018-10-25 2018-09-30 13F ALPHABET CAP STK CL A 02079K305 879 -108 -10.94 1,012 -9.40 0.1886
2018-07-18 2018-06-30 13F ALPHABET CAP STK CL A 02079K305 987 66 7.17 1,117 17.46 0.1513
2018-04-12 2018-03-31 13F ALPHABET CAP STK CL A 02079K305 921 30 3.37 951 0.32 0.1328
2018-01-23 2017-12-31 13F ALPHABET CAP STK CL A 02079K305 891 -35 -3.78 948 5.33 0.1448
2017-10-11 2017-09-30 13F ALPHABET CAP STK CL A 02079K305 926 7 0.76 900 5.39 0.1369
2017-07-19 2017-06-30 13F ALPHABET CAP STK CL A 02079K305 919 -31 -3.26 854 5.96 0.1370
2017-04-13 2017-03-31 13F ALPHABET CAP STK CL A 02079K305 950 -24 -2.46 806 3.87 0.1453
2017-01-11 2016-12-31 13F ALPHABET CAP STK CL A 02079K305 974 79 8.83 776 7.78 0.1520
2016-10-12 2016-09-30 13F ALPHABET CAP STK CL A 02079K305 895 -991 -52.55 720 -45.74 0.1446
2016-07-26 2016-06-30 13F ALPHABET CAP STK CL A 02079K305 1,886 130 7.40 1,327 -1.12 0.2744
2016-04-12 2016-03-31 13F ALPHABET CAP STK CL A 02079K305 1,756 991 129.54 1,342 125.55 0.2987
2016-01-12 2015-12-31 13F ALPHABET CAP STK CL A 02079K305 765 421 122.38 595 196.02 0.1305
2014-07-07 2014-06-30 13F GOOGLE CL A 38259P508 344 344 201 0.0544
2013-11-04 2013-09-30 13F GOOGLE CL A 38259P508 0 -296 -100.00 0 -100.00
2013-08-15 2013-06-30 13F GOOGLE CL A 38259P508 296 296 263 0.1217
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.