Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionWelch Group, LLC
Latest Disclosed Ownership13,111 shares
Latest Disclosed Value $ 3,760,941
Welch Group, LLC reports 0.29% increase in ownership of GOOG / Alphabet Inc.

On April 21, 2026 - Welch Group, LLC filed a 13F-HR form disclosing ownership of 13,111 shares of Alphabet Inc. (MX:GOOG) valued at $3,760,941 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 13,073 shares of Alphabet Inc.. This represents a change in shares of 0.29% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F ALPHABET COMMON 02079K107 13,111 38 0.29 3,761 -8.34 0.1413
2026-01-26 2025-12-31 13F ALPHABET COMMON STOCK 02079K107 13,073 236 1.84 4,102 31.22 0.1581
2025-10-14 2025-09-30 13F ALPHABET COMMON 02079K107 12,837 -99 -0.77 3,126 36.27 0.1221
2025-07-25 2025-06-30 13F ALPHABET COMMON 02079K107 12,936 721 5.90 2,295 20.36 0.0959
2025-04-08 2025-03-31 13F ALPHABET COMMON 02079K107 12,215 -427 -3.38 1,906 -21.72 0.0838
2025-01-27 2024-12-31 13F ALPHABET COMMON 02079K107 12,642 703 5.89 2,436 21.99 0.1097
2024-10-24 2024-09-30 13F ALPHABET COMMON 02079K107 11,939 -201 -1.66 1,996 -10.33 0.0868
2024-07-17 2024-06-30 13F ALPHABET COMMON 02079K107 12,140 -742 -5.76 2,227 13.51 0.1070
2024-04-09 2024-03-31 13F ALPHABET COMMON 02079K107 12,882 -12 -0.09 1,961 7.93 0.0973
2024-01-23 2023-12-31 13F ALPHABET Common 02079K107 12,894 876 7.29 1,817 14.71 0.0979
2023-10-18 2023-09-30 13F ALPHABET Common 02079K107 12,018 55 0.46 1,585 9.47 0.0939
2023-07-18 2023-06-30 13F ALPHABET Common 02079K107 11,963 -80 -0.66 1,447 15.58 0.0830
2023-04-13 2023-03-31 13F ALPHABET Common 02079K107 12,043 1,764 17.16 1,252 37.28 0.0728
2023-01-30 2022-12-31 13F ALPHABET Common 02079K107 10,279 57 0.56 912 -7.22 0.0522
2022-10-13 2022-09-30 13F ALPHABET COMMON 02079K107 10,222 9,700 1,858.24 983 -13.92 0.0640
2022-07-21 2022-06-30 13F ALPHABET COMMON 02079K107 522 -36 -6.45 1,142 -26.75 0.0697
2022-04-29 2022-03-31 13F ALPHABET COMMON 02079K107 558 -108 -16.22 1,559 -19.10 0.0890
2022-01-26 2021-12-31 13F ALPHABET COMMON 02079K107 666 257 62.84 1,927 76.79 0.1127
2021-11-05 2021-09-30 13F ALPHABET COMMON 02079K107 409 26 6.79 1,090 13.54 0.0738
2021-07-21 2021-06-30 13F ALPHABET COMMON 02079K107 383 65 20.44 960 45.90 0.0655
2021-04-23 2021-03-31 13F ALPHABET COMMON 02079K107 318 53 20.00 658 41.81 0.0474
2021-01-25 2020-12-31 13F ALPHABET Common 02079K107 265 -2 -0.75 464 18.37 0.0372
2020-10-28 2020-09-30 13F ALPHABET Common 02079K107 267 -10 -3.61 392 0.00 0.0342
2020-07-22 2020-06-30 13F ALPHABET Common 02079K107 277 -35 -11.22 392 7.99 0.0366
2020-04-28 2020-03-31 13F ALPHABET Common 02079K107 312 53 20.46 363 4.91 0.0387
2020-01-24 2019-12-31 13F Alphabet Common 38259P706 259 0 0.00 346 9.49 0.0340
2019-11-05 2019-09-30 13F Alphabet Common 38259P706 259 -6 -2.26 316 10.49 0.0325
2019-07-11 2019-06-30 13F Alphabet Common 38259P706 265 25 10.42 286 14.86 0.0305
2019-01-10 2018-12-31 13F Alphabet Common 38259P706 240 4 1.69 249 -11.70 0.0305
2018-11-01 2018-09-30 13F Google Inc Class C Common 38259P706 236 0 0.00 282 7.22 0.0294
2018-07-30 2018-06-30 13F Google Inc Class C Common 38259P706 236 0 0.00 263 7.79 0.0328
2018-04-23 2018-03-31 13F Google Inc Class C Common 38259P706 236 7 3.06 244 1.67 0.0309
2018-02-01 2017-12-31 13F Google Inc Class C Common 38259P706 229 37 19.27 240 30.43 0.0372
2017-11-07 2017-09-30 13F Google Inc Class C Common 38259P706 192 -13 -6.34 184 -1.08 0.0308
2017-08-07 2017-06-30 13F Google Inc Class C Common 38259P706 205 13 6.77 186 16.98 0.0310
2017-05-01 2017-03-31 13F Google Inc Class C Common 38259P706 192 18 10.34 159 18.66 0.0299
2017-02-09 2016-12-31 13F Google Inc Class C Common 38259P706 174 -119 -40.61 134 -41.23 0.0262
2016-10-28 2016-09-30 13F Google Inc Class C Common 38259P706 293 101 52.60 228 71.43 0.0453
2016-07-27 2016-06-30 13F Google Inc Class C Common 38259P706 192 -44 -18.64 133 -24.43 0.0271
2016-05-05 2016-03-31 13F Google Inc Class C Common 38259P706 236 -6 -2.48 176 -4.35 0.0294
2016-01-21 2015-12-31 13F Google Inc Class C Common 38259P706 242 -22 -8.33 184 14.29 0.0330
2015-10-23 2015-09-30 13F Google Inc Class C COM 38259P706 264 -78 -22.81 161 -9.55 0.0311
2015-07-31 2015-06-30 13F Google Inc Class C Common 38259P706 342 67 24.36 178 17.88 0.0337
2015-04-29 2015-03-31 13F Google Inc Class C Common 38259P706 275 -129 -31.93 151 -29.11 0.0277
2015-01-20 2014-12-31 13F Google Inc Class C Common 38259P706 404 404 213 0.0411
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.