Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionProspera Financial Services Inc
Latest Disclosed Ownership236,351 shares
Latest Disclosed Value $ 67,821,925
Prospera Financial Services Inc reports 4.94% decrease in ownership of GOOG / Alphabet Inc.

On April 14, 2026 - Prospera Financial Services Inc filed a 13F-HR form disclosing ownership of 236,351 shares of Alphabet Inc. (MX:GOOG) valued at $67,821,925 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 248,629 shares of Alphabet Inc.. This represents a change in shares of -4.94% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 236,351 -12,278 -4.94 67,822 -13.09 1.0922
2026-02-09 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 248,629 2,094 0.85 78,032 29.94 1.2808
2025-11-06 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 246,535 4,840 2.00 60,051 40.05 1.0243
2025-08-06 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 241,695 110,538 84.28 42,879 109.25 0.7988
2025-05-15 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 131,157 4,633 3.66 20,493 -14.96 0.4709
2025-02-13 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 126,524 3,601 2.93 24,098 17.24 0.5613
2024-11-07 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 122,923 13,998 12.85 20,555 2.87 0.5249
2024-08-13 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 108,925 -356 -0.33 19,981 20.09 0.5556
2024-08-13 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 109,281 -25,852 -19.13 16,639 -12.63 0.4957
2024-02-14 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 135,133 4,417 3.38 19,044 10.50 0.6306
2023-11-13 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 130,716 3,035 2.38 17,235 11.58 0.6664
2023-08-08 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 127,681 60,323 89.56 15,445 120.49 0.5911
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 67,358 12,544 22.88 7,005 44.05 0.2879
2023-02-08 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 54,814 -10,411 -15.96 4,864 -22.45 0.2436
2022-10-27 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 65,225 62,180 2,042.04 6,271 -5.85 0.3272
2022-08-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 3,045 365 13.62 6,661 -11.01 0.3397
2022-05-04 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 2,680 -1,753 -39.54 7,485 -41.65 0.3134
2022-02-10 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 4,433 38 0.86 12,827 9.50 0.5544
2021-11-12 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 4,395 48 1.10 11,714 7.52 0.5836
2021-08-16 2021-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 4,347 593 15.80 10,895 40.31 0.5462
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 4,347 593 10,895 0.5609
2021-05-06 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 3,754 47 1.27 7,765 19.57 0.4608
2021-02-12 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 3,707 414 12.57 6,494 39.51 0.4474
2020-08-10 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 3,293 691 26.56 4,655 53.83 0.4124
2020-05-15 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 2,602 -161 -5.83 3,026 -18.08 0.3211
2020-02-12 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 2,763 467 20.34 3,694 31.98 0.2846
2019-10-22 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 2,296 302 15.15 2,799 28.87 0.2875
2019-08-14 2019-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,994 -366 -15.51 2,172 -23.55 0.2438
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 2,876 516 3,016
2019-05-02 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 2,360 -516 -17.94 2,841 -5.80 0.9352
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 2,876 993 52.73 3,016 40.28 0.6086
2018-10-25 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 1,883 25 1.35 2,150 3.32 0.4008
2018-07-18 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 1,858 397 27.17 2,081 38.46 0.2819
2018-04-12 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 1,461 156 11.95 1,503 8.29 0.2099
2018-01-23 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 1,305 -319 -19.64 1,388 -10.62 0.2120
2017-10-11 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 1,624 -177 -9.83 1,553 -5.07 0.2362
2017-07-19 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 1,801 418 30.22 1,636 42.51 0.2624
2017-04-13 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 1,383 -86 -5.85 1,148 0.35 0.2069
2017-01-11 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 1,469 -131 -8.19 1,144 -8.04 0.2241
2016-10-12 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 1,600 48 3.09 1,244 15.83 0.2498
2016-07-26 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 1,552 -62 -3.84 1,074 -10.80 0.2221
2016-04-12 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 1,614 -94 -5.50 1,204 -7.10 0.2680
2016-01-12 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 1,708 291 20.54 1,296 50.17 0.2842
2015-10-16 2015-09-30 13F GOOGLE CL C 38259P706 1,417 819 136.96 863 276.86 0.2183
2015-08-07 2015-06-30 13F GOOGLE CL C 38259P706 598 -692 -53.64 229 -63.06 0.0545
2015-04-22 2015-03-31 13F GOOGLE CL C 38259P706 1,290 377 41.29 620 28.90 0.1381
2015-01-14 2014-12-31 13F GOOGLE CL C 38259P706 913 274 42.88 481 83.59 0.1199
2014-10-16 2014-09-30 13F GOOGLE CL C 38259P706 639 -25 -3.77 262 -31.41 0.0706
2014-07-07 2014-06-30 13F GOOGLE CL C 38259P706 664 664 382 0.1033
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.