Alphabet Inc.
MX ˙ BMV ˙ US02079K1079
SecurityMX:GOOG / Alphabet Inc.
InstitutionBaskin Financial Services Inc.
Latest Disclosed Ownership288,956 shares
Latest Disclosed Value $ 82,890
Baskin Financial Services Inc. reports 13.89% decrease in ownership of GOOG / Alphabet Inc.

On April 13, 2026 - Baskin Financial Services Inc. filed a 13F-HR form disclosing ownership of 288,956 shares of Alphabet Inc. (MX:GOOG) valued at $82,890 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 10,830 shares of Alphabet Inc.. This represents a change in shares of -13.89% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-13 2026-03-31 13F Alphabet Inc. Class C CS 02079K107 288,956 -46,617 -13.89 83 -21.90 6.7874
2026-01-27 2025-12-31 13F Alphabet Inc. Class C CS 02079K107 335,573 -14,868 -4.24 105 23.53 7.9259
2025-10-09 2025-09-30 13F Alphabet Inc. Class C CS 02079K107 350,441 -4,524 -1.27 85 37.10 6.2739
2025-07-24 2025-06-30 13F Alphabet Inc. Class C CS 02079K107 354,965 -330 -0.09 63 12.73 4.7615
2025-04-28 2025-03-31 13F Alphabet Inc. Class C CS 02079K107 355,295 -2,966 -0.83 56 -19.12 4.5128
2025-01-24 2024-12-31 13F Alphabet Inc. Class C CS 02079K107 358,261 -4,696 -1.29 68 13.33 5.4262
2024-10-16 2024-09-30 13F Alphabet Inc. Class C CS 02079K107 362,957 -483 -0.13 61 -9.09 4.9673
2024-07-24 2024-06-30 13F Alphabet Inc. Class C CS 02079K107 363,440 -31,523 -7.98 67 10.00 5.7072
2024-04-26 2024-03-31 13F Alphabet Inc. Class C CS 02079K107 394,963 2,004 0.51 60 9.09 5.0376
2024-01-23 2023-12-31 13F Alphabet Inc. Class C CS 02079K107 392,959 -6,318 -1.58 55 5.77 4.9996
2023-10-17 2023-09-30 13F Alphabet Inc. Class C CS 02079K107 399,277 -5,145 -1.27 53 8.33 5.3410
2023-07-26 2023-06-30 13F Alphabet Inc. Class C CS 02079K107 404,422 -6,545 -1.59 49 14.29 4.6994
2023-04-21 2023-03-31 13F Alphabet Inc. Class C CS 02079K107 410,967 -630 -0.15 43 16.67 4.4897
2023-01-23 2022-12-31 13F Alphabet Inc. Class C CS 02079K107 411,597 -3,678 -0.89 37 -99.91 4.2272
2022-10-19 2022-09-30 13F Alphabet Inc. Class C CS 02079K107 415,275 394,148 1,865.61 39,929 -13.60 4.7740
2022-07-18 2022-06-30 13F Alphabet Inc. Class C CS 02079K107 21,127 -226 -1.06 46,214 -22.51 5.0052
2022-04-19 2022-03-31 13F Alphabet Inc. Class C CS 02079K107 21,353 -284 -1.31 59,639 -4.74 5.2475
2022-01-24 2021-12-31 13F Alphabet Inc. Class C CS 02079K107 21,637 63 0.29 62,609 8.88 4.9907
2021-10-26 2021-09-30 13F Alphabet Inc. Class C CS 02079K107 21,574 -347 -1.58 57,501 4.66 5.1115
2021-07-15 2021-06-30 13F Alphabet Inc. Class C CS 02079K107 21,921 -393 -1.76 54,941 19.03 5.0371
2021-04-22 2021-03-31 13F Alphabet Inc. Class C CS 02079K107 22,314 -495 -2.17 46,159 15.52 4.7657
2021-01-27 2020-12-31 13F Alphabet Inc. Class C CS 02079K107 22,809 183 0.81 39,959 20.17 4.4169
2020-10-26 2020-09-30 13F/A-49 Alphabet Inc. Class C CS 02079K107 22,626 636 2.89 33,251 6.97 4.2310
2020-10-26 2020-09-30 13F Alphabet Inc. Class C CS 02079K107 22,626 33,251
2020-07-24 2020-06-30 13F Alphabet Inc. Class C CS 02079K107 21,990 341 1.58 31,085 23.48 4.5911
2020-04-28 2020-03-31 13F Alphabet Inc. Class C CS 02079K107 21,649 473 2.23 25,174 -11.09 4.5706
2020-01-30 2019-12-31 13F Alphabet Inc. Class C CS 02079K107 21,176 -196 -0.92 28,313 8.68 4.1587
2019-10-17 2019-09-30 13F Alphabet Inc. Class C CS 02079K107 21,372 293 1.39 26,052 14.34 4.2653
2019-07-24 2019-06-30 13F Alphabet Inc. Class C CS 02079K107 21,079 186 0.89 22,785 -7.05 3.8833
2019-04-15 2019-03-31 13F Alphabet Inc. Class C CS 02079K107 20,893 -270 -1.28 24,514 11.85 4.5498
2019-01-23 2018-12-31 13F Alphabet Inc. Class C CS 02079K107 21,163 -249 -1.16 21,917 -14.24 4.7011
2018-10-18 2018-09-30 13F Alphabet Inc. Class C CS 02079K107 21,412 -77 -0.36 25,555 6.59 4.6336
2018-08-03 2018-06-30 13F Alphabet Inc. Class C CS 02079K107 21,489 -106 -0.49 23,974 7.59 4.4877
2018-05-03 2018-03-31 13F/A-1 Alphabet Inc. Class C CS 02079K107 21,595 -44 -0.20 22,282 -1.59 4.2789
2018-04-30 2018-03-31 13F Alphabet Inc. Class C CS 02079K107 21,595 -44 22,282
2018-01-26 2017-12-31 13F Alphabet Inc. Class C CS 02079K107 21,639 -603 -2.71 22,643 6.14 4.2944
2017-10-26 2017-09-30 13F Alphabet Inc. Class C CS 02079K107 22,242 -293 -1.30 21,333 4.18 4.1448
2017-07-27 2017-06-30 13F/A-1 Alphabet Inc. Class C CS 02079K107 22,535 53 0.24 20,478 9.80 4.2689
2017-07-25 2017-06-30 13F Alphabet Inc. Class C CS 02079K107 22,535 53 20,478
2017-05-04 2017-03-31 13F Alphabet Inc. Class C CS 02079K107 22,482 302 1.36 18,651 8.90 4.1196
2017-02-06 2016-12-31 13F Alphabet Inc. Class C CS 02079K107 22,180 296 1.35 17,126 0.73 4.2112
2016-10-27 2016-09-30 13F Alphabet Inc. Class C CS 02079K107 21,884 154 0.71 17,002 13.05 4.4506
2016-08-03 2016-06-30 13F Alphabet Inc. Class C CS 02079K107 21,730 617 2.92 15,040 -4.34 4.2494
2016-05-03 2016-03-31 13F Alphabet Inc. Class C CS 02079K107 21,113 411 1.99 15,722 0.06 4.5548
2016-02-02 2015-12-31 13F Alphabet Inc. Class C CS 02079K107 20,702 20,702 15,713 4.8528
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.