The Walt Disney Company
MX ˙ BMV ˙ BE0974349814
SecurityMX:DIS / The Walt Disney Company
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership4,976,161 shares
Latest Disclosed Value $ 479,602,445
Baird Financial Group, Inc. reports 4.68% increase in ownership of DIS / The Walt Disney Company

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 4,976,161 shares of The Walt Disney Company (MX:DIS) valued at $479,602,445 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 4,753,553 shares of The Walt Disney Company. This represents a change in shares of 4.68% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F DISNEY WALT COM 254687106 4,976,161 222,608 4.68 479,602 -11.32 0.7493
2026-02-13 2025-12-31 13F DISNEY WALT CO COM COMMON 254687106 4,753,553 129,550 2.80 540,812 2.15 0.8430
2025-11-13 2025-09-30 13F DISNEY WALT CO COM COMMON 254687106 4,624,003 176,790 3.98 529,448 -4.00 0.8514
2025-08-13 2025-06-30 13F DISNEY WALT CO COM COMMON 254687106 4,447,213 204,947 4.83 551,499 31.71 0.9670
2025-05-15 2025-03-31 13F DISNEY WALT CO COM COMMON 254687106 4,242,266 896,374 26.79 418,712 12.39 0.8062
2025-02-14 2024-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,345,892 81,754 2.50 372,565 18.66 0.7125
2024-11-14 2024-09-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,264,138 -148,027 -4.34 313,977 -7.32 0.6097
2024-08-14 2024-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,412,165 124,210 3.78 338,794 -15.79 0.7028
2024-05-14 2024-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,287,955 339,148 11.50 402,314 51.11 0.8436
2024-02-14 2023-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 2,948,807 -180,623 -5.77 266,248 4.97 0.6068
2023-11-13 2023-09-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,129,430 -11,144 -0.35 253,640 -9.54 0.6918
2023-08-11 2023-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,140,574 -890,590 -22.09 280,390 -30.53 0.7400
2023-05-15 2023-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 4,031,164 405,940 11.20 403,641 128,447.77 0.9957
2023-02-13 2022-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,625,224 30,863 0.86 315 -99.91 0.8294
2022-11-15 2022-09-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,594,361 -64,242 -1.76 339,055 -1.83 0.9990
2022-08-08 2022-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,658,603 -82,192 -2.20 345,373 -32.69 0.9588
2022-05-13 2022-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 3,740,795 -18,979 -0.50 513,088 -11.89 1.2679
2022-02-09 2021-12-31 13F DISNEY WALT CO COM COMMON 254687106 3,759,774 39,895 1.07 582,351 -7.46 1.3615
2021-11-12 2021-09-30 13F DISNEY WALT CO COM COMMON 254687106 3,719,879 66,476 1.82 629,292 -2.00 1.6095
2021-08-11 2021-06-30 13F DISNEY WALT CO COM COMMON 254687106 3,653,403 19,364 0.53 642,159 -4.23 1.6691
2021-05-13 2021-03-31 13F DISNEY WALT CO COM COMMON 254687106 3,634,039 68,241 1.91 670,553 3.79 1.8806
2021-02-11 2020-12-31 13F DISNEY WALT CO COM COMMON 254687106 3,565,798 -43,817 -1.21 646,051 44.25 1.9313
2020-11-12 2020-09-30 13F DISNEY WALT CO COM COMMON 254687106 3,609,615 36,037 1.01 447,881 12.39 1.5345
2020-10-22 2020-06-30 13F/A-1 DISNEY WALT CO COM COMMON 254687106 3,573,578 -74,309 -2.04 398,490 13.08 1.5011
2020-08-14 2020-06-30 13F DISNEY WALT CO COM COMMON 254687106 3,564,261 -83,626 464,568 920,668.2276
2020-05-14 2020-03-31 13F DISNEY WALT CO COM COMMON 254687106 3,647,887 258,740 7.63 352,386 -28.11 1.6093
2020-02-14 2019-12-31 13F DISNEY WALT CO COM COMMON 254687106 3,389,147 125,277 3.84 490,173 15.24 1.7596
2019-11-14 2019-09-30 13F DISNEY WALT Common 254687106 3,263,870 60,103 1.88 425,348 -4.92 1.6753
2019-08-14 2019-06-30 13F DISNEY WALT COMMON 254687106 3,203,767 1,898,333 145.42 447,374 208.66 1.7395
2019-05-14 2019-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 1,305,434 200,118 18.11 144,942 19.59 0.8475
2019-02-14 2018-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 1,105,316 56,855 5.42 121,198 -0.56 0.8227
2018-11-13 2018-09-30 13F Walt Disney COMMON 254687106 1,048,461 81,771 8.46 121,877 20.29 0.7636
2018-08-13 2018-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 966,690 343,593 55.14 101,320 61.89 0.6877
2018-05-14 2018-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 623,097 56,572 9.99 62,584 2.75 0.4407
2018-02-09 2017-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 566,525 17,768 3.24 60,907 12.60 0.4314
2017-11-14 2017-09-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 548,757 -39,821 -6.77 54,091 -13.50 0.4080
2017-08-14 2017-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 588,578 -162,259 -21.61 62,536 -26.55 0.4899
2017-06-19 2017-03-31 13F/A-1 DISNEY WALT PRODUCTIONS COMMON 254687106 750,837 -11,793 -1.55 85,137 7.12 0.6885
2017-05-09 2017-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 750,837 85,137
2017-02-10 2016-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 762,630 25,423 3.45 79,481 16.10 0.6901
2016-11-10 2016-09-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 737,207 19,721 2.75 68,457 -3.03 0.6132
2016-08-11 2016-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 717,486 35,144 5.15 70,599 4.19 0.6475
2016-05-12 2016-03-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 682,342 4,515 0.67 67,763 -4.86 0.6483
2016-02-11 2015-12-31 13F DISNEY WALT PRODUCTIONS COMMON 254687106 677,827 148,915 28.15 71,226 31.77 0.7124
2015-11-12 2015-09-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 528,912 293,921 125.08 54,055 101.53 0.5747
2015-08-14 2015-06-30 13F DISNEY WALT PRODUCTIONS COMMON 254687106 234,991 234,991 26,822 0.2639
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.