Booking Holdings Inc.
MX ˙ BMV ˙ US09857L1089
SecurityMX:BKNG / Booking Holdings Inc.
InstitutionPFG Advisors
Latest Disclosed Ownership160 shares
Latest Disclosed Value $ 675,053
PFG Advisors reports 3.23% increase in ownership of BKNG / Booking Holdings Inc.

On May 5, 2026 - PFG Advisors filed a 13F-HR form disclosing ownership of 160 shares of Booking Holdings Inc. (MX:BKNG) valued at $675,053 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 155 shares of Booking Holdings Inc.. This represents a change in shares of 3.23% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F BOOKING HOLDINGS COM 09857L108 160 5 3.23 675 -18.77 0.0329
2026-01-27 2025-12-31 13F BOOKING HOLDINGS COM 09857L108 155 41 35.96 832 34.90 0.0404
2025-11-13 2025-09-30 13F BOOKING HOLDINGS COM 09857L108 114 9 8.57 617 1.15 0.0253
2025-08-07 2025-06-30 13F BOOKING HOLDINGS COM 09857L108 105 25 31.25 609 65.04 0.0281
2025-05-06 2025-03-31 13F BOOKING HOLDINGS COM 09857L108 80 10 14.29 369 6.03 0.0206
2025-02-07 2024-12-31 13F BOOKING HOLDINGS COM 09857L108 70 -2 -2.78 349 14.85 0.0213
2024-10-15 2024-09-30 13F BOOKING HOLDINGS COM 09857L108 72 -4 -5.26 304 0.66 0.0192
2024-08-08 2024-06-30 13F BOOKING HOLDINGS COM 09857L108 76 2 2.70 301 12.31 0.0204
2024-05-07 2024-03-31 13F BOOKING HOLDINGS COM 09857L108 74 -20 -21.28 269 -19.52 0.0196
2024-01-19 2023-12-31 13F BOOKING HOLDINGS COM 09857L108 94 1 1.08 333 16.43 0.0269
2023-10-13 2023-09-30 13F BOOKING HOLDINGS COM 09857L108 93 7 8.14 287 23.28 0.0258
2023-07-20 2023-06-30 13F BOOKING HOLDINGS COM 09857L108 86 86 232 0.0177
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.