Amazon.com, Inc.
MX ˙ BMV ˙ US0231351067
SecurityMX:AMZN / Amazon.com, Inc.
InstitutionKemnay Advisory Services Inc.
Latest Disclosed Ownership90,768 shares
Latest Disclosed Value $ 18,904,252
Kemnay Advisory Services Inc. reports 13.77% increase in ownership of AMZN / Amazon.com, Inc.

On May 15, 2026 - Kemnay Advisory Services Inc. filed a 13F-HR form disclosing ownership of 90,768 shares of Amazon.com, Inc. (MX:AMZN) valued at $18,904,252 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 79,782 shares of Amazon.com, Inc.. This represents a change in shares of 13.77% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F AMAZON COM COM 023135106 90,768 10,986 13.77 18,904 2.66 3.0377
2026-02-17 2025-12-31 13F AMAZON COM COM 023135106 79,782 5,868 7.94 18,415 13.47 2.7771
2025-11-13 2025-09-30 13F AMAZON COM COM 023135106 73,914 241 0.33 16,229 0.41 2.4682
2025-08-14 2025-06-30 13F AMAZON COM COM 023135106 73,673 4,693 6.80 16,163 23.16 2.5705
2025-05-15 2025-03-31 13F AMAZON COM COM 023135106 68,980 13,488 24.31 13,124 7.80 2.4686
2025-02-14 2024-12-31 13F AMAZON COM COM 023135106 55,492 -17,797 -24.28 12,174 -10.85 2.1866
2024-11-14 2024-09-30 13F AMAZON COM COM 023135106 73,289 6,144 9.15 13,656 5.24 2.4731
2024-08-14 2024-06-30 13F AMAZON COM COM 023135106 67,145 -5,812 -7.97 12,976 -1.40 2.6980
2024-05-15 2024-03-31 13F AMAZON COM COM 023135106 72,957 2,194 3.10 13,160 22.40 2.5292
2024-02-14 2023-12-31 13F AMAZON COM COM 023135106 70,763 601 0.86 10,752 20.55 2.6097
2023-11-14 2023-09-30 13F AMAZON COM COM 023135106 70,162 -4,111 -5.53 8,919 -7.89 2.6704
2023-08-14 2023-06-30 13F AMAZON COM COM 023135106 74,273 -3,172 -4.10 9,682 21.04 4.2556
2023-05-15 2023-03-31 13F AMAZON COM COM 023135106 77,445 -129,080 -62.50 7,999 -53.89 4.0430
2023-02-14 2022-12-31 13F AMAZON COM COM 023135106 206,525 29,687 16.79 17,348 -13.19 8.7253
2022-11-14 2022-09-30 13F AMAZON COM COM 023135106 176,838 -81,502 -31.55 19,983 -27.17 6.4185
2022-08-15 2022-06-30 13F AMAZON COM COM 023135106 258,340 246,305 2,046.57 27,438 -30.06 6.6703
2022-05-16 2022-03-31 13F AMAZON COM COM 023135106 12,035 -2,680 -18.21 39,233 -20.04 6.9877
2022-02-14 2021-12-31 13F AMAZON COM COM 023135106 14,715 -2,011 -12.02 49,065 -10.70 6.8911
2021-11-15 2021-09-30 13F AMAZON COM COM 023135106 16,726 1,124 7.20 54,946 2.37 7.2133
2021-08-16 2021-06-30 13F AMAZON COM COM 023135106 15,602 -58 -0.37 53,673 10.77 6.3562
2021-05-17 2021-03-31 13F AMAZON COM COM 023135106 15,660 720 4.82 48,453 -0.42 6.7637
2021-02-16 2020-12-31 13F AMAZON COM COM 023135106 14,940 -1,003 -6.29 48,659 -3.07 6.1676
2020-11-16 2020-09-30 13F AMAZON COM COM 023135106 15,943 -3,027 -15.96 50,200 -4.08 6.9625
2020-08-14 2020-06-30 13F AMAZON COM COM 023135106 18,970 -1,381 -6.79 52,335 31.90 7.7413
2020-05-15 2020-03-31 13F AMAZON COM COM 023135106 20,351 -302 -1.46 39,679 3.97 11.1314
2020-02-14 2019-12-31 13F AMAZON COM COM 023135106 20,653 344 1.69 38,163 8.25 9.4792
2019-11-14 2019-09-30 13F AMAZON COM COM 023135106 20,309 881 4.53 35,255 -4.17 9.0336
2019-08-14 2019-06-30 13F AMAZON COM COM 023135106 19,428 -820 -4.05 36,789 2.03 9.0025
2019-05-15 2019-03-31 13F AMAZON COM COM 023135106 20,248 9,418 86.96 36,057 121.67 7.7441
2019-02-14 2018-12-31 13F AMAZON COM COM 023135106 10,830 147 1.38 16,266 -23.98 6.1007
2018-11-14 2018-09-30 13F AMAZON COM COM 023135106 10,683 -2,645 -19.85 21,398 -5.55 6.5456
2018-08-14 2018-06-30 13F AMAZON COM COM 023135106 13,328 839 6.72 22,655 25.33 7.1432
2018-05-15 2018-03-31 13F AMAZON COM COM 023135106 12,489 -1,515 -10.82 18,076 10.37 7.7999
2018-02-14 2017-12-31 13F AMAZON COM COM 023135106 14,004 -335 -2.34 16,377 18.80 7.3349
2017-11-14 2017-09-30 13F AMAZON COM COM 023135106 14,339 261 1.85 13,785 1.15 5.9346
2017-08-14 2017-06-30 13F AMAZON COM COM 023135106 14,078 2,205 18.57 13,628 29.47 7.8898
2017-05-15 2017-03-31 13F AMAZON COM COM 023135106 11,873 7 0.06 10,526 18.30 6.9072
2017-02-14 2016-12-31 13F AMAZON COM COM 023135106 11,866 -11,525 -49.27 8,898 -54.57 6.3604
2016-11-14 2016-09-30 13F AMAZON COM COM 023135106 23,391 -27 -0.12 19,586 16.88 13.5228
2016-08-15 2016-06-30 13F AMAZON COM COM 023135106 23,418 -2,176 -8.50 16,758 10.29 12.9928
2016-05-16 2016-03-31 13F AMAZON COM COM 023135106 25,594 13,679 114.80 15,194 88.68 10.1978
2016-02-16 2015-12-31 13F AMAZON COM COM 023135106 11,915 0 0.00 8,053 32.04 5.3729
2016-01-21 2015-09-30 13F/A-1 AMAZON COM COM 023135106 11,915 0 0.00 6,099 17.92 4.6009
2015-11-16 2015-09-30 13F AMAZON COM COM 023135106 11,915 6,099
2015-08-14 2015-06-30 13F AMAZON COM COM 023135106 11,915 0 0.00 5,172 16.64 3.8639
2015-05-15 2015-03-31 13F AMAZON COM COM 023135106 11,915 -14,500 -54.89 4,434 -45.91 2.5315
2015-02-17 2014-12-31 13F AMAZON COM COM 023135106 26,415 8,615 48.40 8,198 42.85 2.6556
2014-11-14 2014-09-30 13F AMAZON COM COM 023135106 17,800 0 0.00 5,739 -0.73 3.3266
2014-08-14 2014-06-30 13F AMAZON COM COM 023135106 17,800 5,184 41.09 5,781 36.22 2.0970
2014-05-15 2014-03-31 13F AMAZON COM COM 023135106 12,616 12,616 4,244 2.1352
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.