Roku, Inc.
IT ˙ BIT ˙ US77543R1023
109,28 € 0,00 (0,00%)
2026-06-05
DEL PRIS
SecurityIT:1ROKU / Roku, Inc.
InstitutionHighTower Advisors, LLC
Latest Disclosed Ownership6,187 shares
Latest Disclosed Value $ 585,439
HighTower Advisors, LLC ownership in 1ROKU / Roku, Inc.

On May 5, 2026 - HighTower Advisors, LLC filed a 13F-HR form disclosing ownership of 6,187 shares of Roku, Inc. (IT:1ROKU) valued at $517,048 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 29,122 shares of Roku, Inc.. This represents a change in shares of -78.75% during the quarter. The current value of the position is $676,115 USD.

HighTower Advisors, LLC has a history of taking positions in derivatives of the underlying security (1ROKU) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

IT:1ROKU / Roku, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F ROKU COM CL A 77543R102 6,187 -22,935 -78.75 585 -81.48 0.0006
2026-02-06 2025-12-31 13F ROKU COM CL A 77543R102 29,122 -2,618 -8.25 3,159 -0.60 0.0035
2025-11-07 2025-09-30 13F ROKU COM CL A 77543R102 31,740 23,133 268.77 3,178 320.37 0.0036
2025-08-11 2025-06-30 13F ROKU COM CL A 77543R102 8,607 -4,838 -35.98 756 -20.17 0.0009
2025-05-13 2025-03-31 13F ROKU COM CL A 77543R102 13,445 -1,652 -10.94 947 -15.60 0.0013
2025-02-07 2024-12-31 13F ROKU COM CL A 77543R102 15,097 1,974 15.04 1,122 14.84 0.0015
2024-11-14 2024-09-30 13F ROKU COM CL A 77543R102 13,123 -2,762 -17.39 977 2.84 0.0014
2024-08-13 2024-06-30 13F ROKU COM CL A 77543R102 15,885 1,369 9.43 950 -0.11 0.0015
2024-05-06 2024-03-31 13F ROKU COM CL A 77543R102 14,516 628 4.52 951 -25.00 0.0015
2024-02-12 2023-12-31 13F ROKU COM CL A 77543R102 13,888 3,413 32.58 1,268 72.05 0.0021
2023-11-08 2023-09-30 13F ROKU COM CL A 77543R102 10,475 -2,125 -16.87 737 -8.10 0.0014
2023-08-14 2023-06-30 13F ROKU COM CL A 77543R102 12,600 -75,931 -85.77 802 -86.28 0.0016
2023-05-12 2023-03-31 13F ROKU COM CL A 77543R102 88,531 59 0.07 5,846 62.39 0.0128
2023-02-09 2022-12-31 13F ROKU COM CL A 77543R102 88,472 75,258 569.53 3,600 383.22 0.0082
2022-11-09 2022-09-30 13F ROKU COM CL A 77543R102 13,214 -5,838 -30.64 745 -52.27 0.0020
2022-08-10 2022-06-30 13F ROKU COM CL A 77543R102 19,052 2,397 14.39 1,561 -25.31 0.0040
2022-05-12 2022-03-31 13F ROKU COM CL A 77543R102 16,655 -12,998 -43.83 2,090 -69.09 0.0047
2022-02-10 2021-12-31 13F ROKU COM CL A 77543R102 29,653 -1,468 -4.72 6,762 -30.72 0.0148
2021-11-12 2021-09-30 13F ROKU COM CL A 77543R102 31,121 -4,659 -13.02 9,760 -40.54 0.0261
2021-08-06 2021-06-30 13F ROKU COM CL A 77543R102 35,780 8,996 33.59 16,414 87.91 0.0475
2021-05-10 2021-03-31 13F ROKU COM CL A 77543R102 26,784 5,471 25.67 8,735 23.43 0.0276
2021-02-10 2020-12-31 13F ROKU COM CL A 77543R102 21,313 -3,795 -15.11 7,077 49.27 0.0295
2020-11-13 2020-09-30 13F ROKU COM CL A 77543R102 25,108 9,921 65.33 4,741 167.85 0.0229
2020-08-10 2020-06-30 13F ROKU COM CL A 77543R102 15,187 4,002 35.78 1,770 81.17 0.0097
2020-05-21 2020-03-31 13F ROKU COM CL A 77543R102 11,185 2,608 30.41 977 -14.75 0.0063
2020-02-14 2019-12-31 13F ROKU COM CL A 77543R102 8,577 -4,087 -32.27 1,146 -11.02 0.0068
2019-11-12 2019-09-30 13F ROKU COM CL A 77543R102 12,664 8,131 179.37 1,288 213.38 0.0070
2019-08-13 2019-06-30 13F ROKU COM CL A 77543R102 4,533 -89 -1.93 411 38.38 0.0024
2019-05-15 2019-03-31 13F ROKU COM CL A 77543R102 4,622 4,622 297 0.0020
2019-02-14 2018-12-31 13F ROKU COM CL A 77543R102 0 -10,276 -100.00 0 -100.00
2018-11-09 2018-09-30 13F ROKU COM CL A 77543R102 10,276 10,276 745 0.0054
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-05-13 2025-03-31 13F ROKU COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-02-07 2024-12-31 13F ROKU COM CL A Call 60,000 33.33 30 -43.40 n/a n/a n/a
2024-11-14 2024-09-30 13F ROKU COM CL A Call 45,000 53 n/a n/a n/a
2024-08-13 2024-06-30 13F ROKU COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2024-05-06 2024-03-31 13F ROKU COM CL A Call 35,000 43 n/a n/a n/a
2021-02-10 2020-12-31 13F ROKU COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-11-13 2020-09-30 13F ROKU COM CL A Call 7,300 3,550.00 85 4,150.00 n/a n/a n/a
2020-08-10 2020-06-30 13F ROKU COM CL A Call 200 -88.89 2 n/a n/a n/a
2020-05-21 2020-03-31 13F ROKU COM CL A Call 1,800 800.00 0 -100.00 n/a n/a n/a
2020-02-14 2019-12-31 13F ROKU COM CL A Call 200 -94.12 1 -88.89 n/a n/a n/a
2019-11-12 2019-09-30 13F ROKU COM CL A Call 3,400 -79.39 9 -30.77 n/a n/a n/a
2019-08-13 2019-06-30 13F ROKU COM CL A Call 16,500 13 n/a n/a n/a
2019-02-14 2018-12-31 13F ROKU COM CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-11-09 2018-09-30 13F ROKU COM CL A Call 1,500 8 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2024-05-06 2024-03-31 13F ROKU COM CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-02-12 2023-12-31 13F ROKU COM CL A Put 58,000 23,100.00 71 311.76 n/a n/a n/a
2023-11-08 2023-09-30 13F ROKU COM CL A Put 250 18 n/a n/a n/a
2019-11-12 2019-09-30 13F ROKU COM CL A Put 0 -100.00 0 n/a n/a n/a
2019-08-13 2019-06-30 13F ROKU COM CL A Put 300 0 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.