Bread Financial Holdings, Inc.
GB ˙ LSE
90,46 $ ↓ -0,65 (-0,71%)
2026-06-05
DEL PRIS
SecurityGB:0HCR / Bread Financial Holdings, Inc.
InstitutionProShare Advisors LLC
Latest Disclosed Ownership7,108 shares
Latest Disclosed Value $ 532,317
ProShare Advisors LLC reports 20.16% decrease in ownership of 0HCR / Bread Financial Holdings, Inc.

On April 24, 2026 - ProShare Advisors LLC filed a 13F-HR form disclosing ownership of 7,108 shares of Bread Financial Holdings, Inc. (GB:0HCR) valued at $515,472 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 8,903 shares of Bread Financial Holdings, Inc.. This represents a change in shares of -20.16% during the quarter. The current value of the position is $642,990 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,108 -1,795 -20.16 532 -19.27 0.0008
2026-02-06 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 8,903 108 1.23 659 34.49 0.0012
2025-11-06 2025-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 8,795 -1,624 -15.59 490 -17.65 0.0010
2025-08-07 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 10,419 -1,575 -13.13 595 -0.83 0.0012
2025-05-08 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 11,994 -3,287 -21.51 601 -35.69 0.0014
2025-02-14 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 15,281 4,909 47.33 933 89.25 0.0021
2024-11-14 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 10,372 2,723 35.60 493 45.00 0.0012
2024-08-13 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,649 -2,362 -23.59 341 -8.60 0.0009
2024-05-08 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 10,011 688 7.38 373 21.17 0.0010
2024-02-14 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 9,323 1,643 21.39 307 17.18 0.0009
2023-11-13 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,680 -198 -2.51 263 6.07 0.0008
2023-08-10 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,878 -8 -0.10 247 3.35 0.0007
2023-05-26 2023-03-31 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 7,886 -10 -0.13 239 -19.53 0.0007
2023-05-12 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,886 -10 239 0.0008
2023-02-02 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 7,896 -349 -4.23 297 14.67 0.0010
2022-11-07 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 8,245 -116 -1.39 259 -16.45 0.0010
2022-08-01 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 8,361 4,532 118.36 310 44.19 0.0010
2022-05-10 2022-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 3,829 -680 -15.08 215 -28.33 0.0005
2022-02-08 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 4,509 1,047 30.24 300 -14.04 0.0006
2021-11-12 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 3,462 -315 -8.34 349 -11.42 0.0010
2021-08-13 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 3,777 -66 -1.72 394 -8.58 0.0012
2021-05-14 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 3,843 86 2.29 431 55.04 0.0014
2021-02-09 2020-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 3,757 3,757 278 0.0010
2020-11-13 2020-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 0 -22,018 -100.00 0 -100.00
2020-08-03 2020-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 22,018 -10,032 -31.30 993 -7.88 0.0053
2020-05-15 2020-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 32,050 2,953 10.15 1,078 -66.98 0.0077
2020-02-12 2019-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 29,097 7,291 33.44 3,265 16.86 0.0151
2019-11-12 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 21,806 -1,141 -4.97 2,794 -13.12 0.0156
2019-08-13 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 22,947 3,956 20.83 3,216 -3.22 0.0192
2019-05-15 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 18,991 -321 -1.66 3,323 14.67 0.0199
2019-02-14 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 19,312 1,651 9.35 2,898 -30.52 0.0203
2018-11-14 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 17,661 -793 -4.30 4,171 -3.07 0.0283
2018-08-13 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 18,454 651 3.66 4,303 13.54 0.0288
2018-05-14 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 17,803 4,798 36.89 3,790 14.95 0.0247
2018-02-14 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 13,005 3,635 38.79 3,297 58.82 0.0229
2017-11-13 2017-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 9,370 4,848 107.21 2,076 78.81 0.0191
2017-08-11 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 4,522 -242 -5.08 1,161 -2.11 0.0116
2017-05-12 2017-03-31 13F/A-2 ALLIANCE DATA SYSTEMS COM 018581108 4,764 -7,371 -60.74 1,186 -57.23 0.0124
2017-05-08 2017-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 4,764 0 1,186 0.0124
2017-04-25 2017-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 4,764 1,186
2017-02-13 2016-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 12,135 7,339 153.02 2,773 169.48 0.0307
2016-11-10 2016-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 4,796 -1,295 -21.26 1,029 -13.75 0.0144
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 6,091 -4,768 -43.91 1,193 -50.06 0.0154
2016-05-06 2016-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 10,859 2,011 22.73 2,389 -2.37 0.0329
2016-02-05 2015-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 8,848 552 6.65 2,447 13.92 0.0296
2015-11-06 2015-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 8,296 1,261 17.92 2,148 4.58 0.0302
2015-08-11 2015-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 7,035 -2,111 -23.08 2,054 -24.21 0.0284
2015-05-08 2015-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 9,146 9,146 0.00 2,710 0.0319
2015-01-30 2014-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 0 -8,480 -100.00 0 -100.00
2014-11-06 2014-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 8,480 -518 -5.76 2,105 -16.83 0.0279
2014-08-08 2014-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 8,998 -622 -6.47 2,531 -3.43 0.0328
2014-05-07 2014-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 9,620 1,388 16.86 2,621 21.12 0.0328
2014-02-04 2013-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 8,232 3,520 74.70 2,164 117.27 0.0322
2013-11-07 2013-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 4,712 1,487 46.11 996 70.55 0.0236
2013-07-25 2013-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 3,225 3,225 584 0.0115
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.