Bread Financial Holdings, Inc.
DE ˙ DB
77,50 € ↑1,50 (1,97%)
2026-06-04
DEL PRIS
SecurityDE:LID / Bread Financial Holdings, Inc.
InstitutionPrudential Financial Inc
Latest Disclosed Ownership203,128 shares
Latest Disclosed Value $ 15,212,256
Prudential Financial Inc reports 22.98% decrease in ownership of LID / Bread Financial Holdings, Inc.

On May 13, 2026 - Prudential Financial Inc filed a 13F-HR form disclosing ownership of 203,128 shares of Bread Financial Holdings, Inc. (DE:LID) valued at $13,138,319 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 263,718 shares of Bread Financial Holdings, Inc.. This represents a change in shares of -22.98% during the quarter. The current value of the position is $15,742,420 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 203,128 -60,590 -22.98 15,212 -22.08 0.0105
2026-02-13 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 263,718 10,513 4.15 19,523 38.26 0.0236
2025-11-13 2025-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 253,205 39,915 18.71 14,121 15.91 0.0168
2025-08-12 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 213,290 -11,998 -5.33 12,183 7.99 0.0157
2025-05-13 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 225,288 91,650 68.58 11,282 38.28 0.0161
2025-02-11 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 133,638 -2,026 -1.49 8,160 26.42 0.0112
2024-11-14 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 135,664 -90,226 -39.94 6,455 -35.88 0.0091
2024-08-13 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 225,890 2,770 1.24 10,066 21.15 0.0151
2024-05-14 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 223,120 -28,687 -11.39 8,309 0.17 0.0117
2024-02-13 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 251,807 101,477 67.50 8,295 61.33 0.0125
2023-11-13 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 150,330 -75,509 -33.43 5,141 -27.48 0.0081
2023-08-11 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 225,839 111,780 98.00 7,089 68.15 0.0103
2023-05-12 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 114,059 -10,065 -8.11 4,217 -9.80 0.0066
2023-02-14 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 124,124 10,015 8.78 4,675 30.23 0.0079
2022-11-04 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 114,109 32,831 40.39 3,589 15.85 0.0061
2022-08-15 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 81,278 13,399 19.74 3,098 -18.71 0.0049
2022-05-13 2022-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 67,879 -6,410 -8.63 3,811 -22.93 0.0051
2022-02-14 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 74,289 64,470 656.58 4,945 398.99 0.0061
2021-11-15 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 9,819 -210 -2.09 991 -5.17 0.0014
2021-08-16 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 10,029 2,690 36.65 1,045 26.97 0.0014
2021-05-12 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 7,339 520 7.63 823 62.97 0.0012
2021-08-16 2020-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 0074 018581108 6,819 310 4.76 505 84.98 0.0008
2021-02-16 2020-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 6,819 310 505 0.0008
2020-11-16 2020-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 6,509 -1,270 -16.33 273 -22.22 0.0005
2020-08-12 2020-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 7,779 -151,170 -95.11 351 -93.44 0.0007
2020-05-12 2020-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 158,949 158,935 1,135,250.00 5,349 267,350.00 0.0118
2021-08-05 2019-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 0112 018581108 14 0 0.00 2 0.00 0.0005
2020-02-11 2019-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 170,914 170,900 19,177 0.0284
2021-08-05 2019-09-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 0128 018581108 14 0 0.00 2 0.00 0.0007
2019-11-13 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 40,844 40,844 5,233 0.0083
2021-08-05 2019-06-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 14 -28 -66.67 2 -71.43 0.0007
2019-08-08 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 43,224 43,182 6,057 0.0094
2021-08-05 2019-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 42 21 100.00 7 133.33 0.0030
2019-05-15 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 44,694 44,673 7,820 0.0130
2021-08-05 2018-12-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 21 18 600.00 3 200.00 0.0024
2019-02-07 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 53,089 212 7,968 0.0140
2021-09-01 2018-09-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 0236 018581108 3 -53,714 -99.99 1 -99.99 0.0016
2018-11-07 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 52,877 -840 12,488 0.0184
2018-08-13 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 53,717 53,712 1,074,240.00 12,526 1,252,500.00 0.0187
2021-09-01 2018-03-31 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 5 -68,012 -99.99 1 -99.99 0.0130
2018-05-04 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 54,607 -13,410 11,624 0.0177
2018-02-13 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 68,017 -7,325 -9.72 17,241 3.29 0.0235
2017-11-30 2017-09-30 13F/A-1 ALLIANCE DATA SYSTEMS COM 018581108 75,342 -6,075 -7.46 16,692 -20.13 0.1822
2017-08-07 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 81,417 875 1.09 20,899 4.21 0.0311
2017-05-10 2017-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 80,542 -3,500 -4.16 20,055 4.43 0.0313
2017-02-07 2016-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 84,042 1,520 1.84 19,204 8.48 0.0309
2016-11-04 2016-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 82,522 418 0.51 17,703 10.06 0.0292
2016-08-09 2016-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 82,104 7,520 10.08 16,085 -1.97 0.0271
2016-05-09 2016-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 74,584 -1,440 -1.89 16,408 -21.96 0.0293
2016-02-12 2015-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 76,024 -2,090 -2.68 21,026 3.93 0.0381
2015-11-10 2015-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 78,114 -3,335 -4.09 20,230 -14.92 0.0399
2015-08-06 2015-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 81,449 -1,305 -1.58 23,778 -3.01 0.0422
2015-05-01 2015-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 82,754 -7,180 -7.98 24,516 -4.70 0.0425
2015-02-06 2014-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 89,934 6,670 8.01 25,726 24.45 0.0466
2014-11-12 2014-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 83,264 3,534 4.43 20,672 -7.82 0.0389
2014-08-13 2014-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 79,730 6,036 8.19 22,425 11.69 0.0396
2014-05-14 2014-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 73,694 12,110 19.66 20,078 23.99 0.0374
2014-02-11 2013-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 61,584 23,772 62.87 16,193 102.51 0.0321
2013-11-07 2013-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 37,812 -204 -0.54 7,996 16.19 0.0170
2013-08-07 2013-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 38,016 38,016 6,882 0.0153
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.