Bread Financial Holdings, Inc.
DE ˙ DB
76,00 € ↓ -2,00 (-2,56%)
2026-06-03
DEL PRIS
SecurityDE:LID / Bread Financial Holdings, Inc.
InstitutionCitigroup Inc
Latest Disclosed Ownership70,445 shares
Latest Disclosed Value $ 5,275,627
Citigroup Inc ownership in LID / Bread Financial Holdings, Inc.

On May 11, 2026 - Citigroup Inc filed a 13F-HR form disclosing ownership of 70,445 shares of Bread Financial Holdings, Inc. (DE:LID) valued at $4,556,383 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 89,633 shares of Bread Financial Holdings, Inc.. This represents a change in shares of -21.41% during the quarter. The current value of the position is $5,353,820 USD.

Citigroup Inc has a history of taking positions in derivatives of the underlying security (LID) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

DE:LID / Bread Financial Holdings, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 70,445 -19,188 -21.41 5,276 -20.50 0.0011
2026-02-13 2025-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 89,633 53,913 150.93 6,636 233.08 0.0029
2025-11-10 2025-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 35,720 -30,471 -46.03 1,992 -47.30 0.0009
2025-08-11 2025-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 66,191 -26,039 -28.23 3,781 -18.15 0.0019
2025-05-12 2025-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 92,230 10,910 13.42 4,619 -6.99 0.0024
2025-02-12 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 81,320 -1,644 -1.98 4,965 25.79 0.0029
2024-11-12 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 82,964 16,496 24.82 3,947 33.30 0.0023
2024-08-12 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 66,468 15,304 29.91 2,962 55.43 0.0019
2024-05-10 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 51,164 -971 -1.86 1,905 10.95 0.0013
2024-02-09 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 52,135 17,166 49.09 1,717 43.68 0.0012
2023-12-06 2023-09-30 13F/A-1 BREAD FINANCIAL HOLDINGS COM 018581108 34,969 -27,766 -44.26 1,196 -39.31 0.0009
2023-11-09 2023-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 34,969 -27,766 1,196 0.0004
2023-08-10 2023-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 62,735 -8,221 -11.59 1,969 -8.46 0.0013
2023-05-11 2023-03-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 70,956 -13,258 -15.74 2,151 -32.17 0.0015
2023-02-09 2022-12-31 13F BREAD FINANCIAL HOLDINGS COM 018581108 84,214 29,389 53.61 3,171 83.93 0.0025
2022-11-10 2022-09-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 54,825 2,128 4.04 1,724 -11.73 0.0012
2022-08-10 2022-06-30 13F BREAD FINANCIAL HOLDINGS COM 018581108 52,697 7,516 16.64 1,953 -22.99 0.0015
2022-05-12 2022-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 45,181 -53,505 -54.22 2,536 -61.40 0.0015
2022-02-10 2021-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 98,686 13,826 16.29 6,570 -23.27 0.0035
2021-11-10 2021-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 84,860 12,198 16.79 8,563 13.09 0.0051
2021-08-10 2021-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 72,662 -3,317 -4.37 7,572 -11.10 0.0046
2021-05-13 2021-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 75,979 -384,381 -83.50 8,517 -75.03 0.0055
2021-02-11 2020-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 460,360 359,394 355.96 34,112 704.72 0.0201
2020-11-12 2020-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 100,966 21,662 27.32 4,239 18.44 0.0028
2020-08-12 2020-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 79,304 -57,912 -42.20 3,579 -22.48 0.0028
2020-05-12 2020-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 137,216 29,528 27.42 4,617 -61.79 0.0042
2020-02-12 2019-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 107,688 60,633 128.86 12,082 100.40 0.0087
2019-11-08 2019-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 47,055 12,630 36.69 6,029 24.98 0.0048
2019-08-12 2019-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 34,425 -5,377 -13.51 4,824 -30.73 0.0039
2019-05-13 2019-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 39,802 -37,774 -48.69 6,964 -40.18 0.0067
2019-02-12 2018-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 77,576 10,523 15.69 11,642 -26.47 0.0118
2018-11-13 2018-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 67,053 50,464 304.20 15,834 309.25 0.0141
2018-08-10 2018-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 16,589 -7,790 -31.95 3,869 -25.42 0.0036
2018-05-11 2018-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 24,379 13,475 123.58 5,188 87.63 0.0043
2018-02-12 2017-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 10,904 -50,933 -82.37 2,765 -79.82 0.0022
2017-11-13 2017-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 61,837 57,247 1,247.21 13,701 1,062.09 0.0112
2017-08-11 2017-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 4,590 -4,578 -49.93 1,179 -48.33 0.0011
2017-05-12 2017-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 9,168 -1,708 -15.70 2,282 -8.17 0.0020
2017-02-10 2016-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 10,876 -1,676 -13.35 2,485 -7.72 0.0022
2016-11-10 2016-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 12,552 9,711 341.82 2,693 384.35 0.0025
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 2,841 -31,768 -91.79 556 -92.70 0.0006
2016-05-13 2016-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 34,609 16,309 89.12 7,614 50.44 0.0086
2016-02-12 2015-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 18,300 -604 -3.20 5,061 3.37 0.0050
2015-11-13 2015-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 18,904 -5,762 -23.36 4,896 -32.01 0.0046
2015-08-13 2015-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 24,666 8,688 54.37 7,201 52.14 0.0064
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 15,978 11,536 259.70 4,733 272.38 0.0046
2015-02-17 2014-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 4,442 1,157 35.22 1,271 55.76 0.0011
2014-11-14 2014-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 3,285 -715 -17.88 816 -27.53 0.0007
2014-08-14 2014-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 4,000 -10,688 -72.77 1,126 -71.86 0.0011
2014-05-15 2014-03-31 13F ALLIANCE DATA SYSTEMS COM 018581108 14,688 -4,090 -21.78 4,002 -18.96 0.0041
2014-02-14 2013-12-31 13F ALLIANCE DATA SYSTEMS COM 018581108 18,778 -7,854 -29.49 4,938 -12.31 0.0045
2013-11-14 2013-09-30 13F ALLIANCE DATA SYSTEMS COM 018581108 26,632 8,424 46.27 5,631 70.84 0.0053
2013-08-14 2013-06-30 13F ALLIANCE DATA SYSTEMS COM 018581108 18,208 18,208 3,296 0.0032
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-05-13 2021-03-31 13F ALLIANCE DATA SYSTEMS COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F ALLIANCE DATA SYSTEMS COM Call 222,900 38.79 16,517 144.99 n/a n/a n/a
2020-11-12 2020-09-30 13F ALLIANCE DATA SYSTEMS COM Call 160,600 992.52 6,742 916.89 n/a n/a n/a
2020-08-12 2020-06-30 13F ALLIANCE DATA SYSTEMS COM Call 14,700 182.69 663 278.86 n/a n/a n/a
2020-05-12 2020-03-31 13F ALLIANCE DATA SYSTEMS COM Call 5,200 -72.77 175 -91.83 n/a n/a n/a
2020-02-12 2019-12-31 13F ALLIANCE DATA SYSTEMS COM Call 19,100 169.01 2,143 135.49 n/a n/a n/a
2019-11-08 2019-09-30 13F ALLIANCE DATA SYSTEMS COM Call 7,100 -10.13 910 -17.80 n/a n/a n/a
2019-08-12 2019-06-30 13F ALLIANCE DATA SYSTEMS COM Call 7,900 182.14 1,107 125.92 n/a n/a n/a
2019-05-13 2019-03-31 13F ALLIANCE DATA SYSTEMS COM Call 2,800 -82.61 490 -79.72 n/a n/a n/a
2019-02-12 2018-12-31 13F ALLIANCE DATA SYSTEMS COM Call 16,100 209.62 2,416 96.74 n/a n/a n/a
2018-11-13 2018-09-30 13F ALLIANCE DATA SYSTEMS COM Call 5,200 -3.70 1,228 -2.46 n/a n/a n/a
2018-08-10 2018-06-30 13F ALLIANCE DATA SYSTEMS COM Call 5,400 -34.94 1,259 -28.75 n/a n/a n/a
2018-05-11 2018-03-31 13F ALLIANCE DATA SYSTEMS COM Call 8,300 -69.82 1,767 -74.65 n/a n/a n/a
2018-02-12 2017-12-31 13F ALLIANCE DATA SYSTEMS COM Call 27,500 145.54 6,971 180.98 n/a n/a n/a
2017-11-13 2017-09-30 13F ALLIANCE DATA SYSTEMS COM Call 11,200 5,500.00 2,481 4,764.71 n/a n/a n/a
2017-08-11 2017-06-30 13F ALLIANCE DATA SYSTEMS COM Call 200 -80.00 51 -79.52 n/a n/a n/a
2017-05-12 2017-03-31 13F ALLIANCE DATA SYSTEMS COM Call 1,000 -78.72 249 -76.82 n/a n/a n/a
2017-02-10 2016-12-31 13F ALLIANCE DATA SYSTEMS COM Call 4,700 2.17 1,074 8.81 n/a n/a n/a
2016-11-10 2016-09-30 13F ALLIANCE DATA SYSTEMS COM Call 4,600 -83.92 987 -82.38 n/a n/a n/a
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM Call 28,600 232.56 5,603 196.14 n/a n/a n/a
2016-05-13 2016-03-31 13F ALLIANCE DATA SYSTEMS COM Call 8,600 75.51 1,892 39.63 n/a n/a n/a
2016-02-12 2015-12-31 13F ALLIANCE DATA SYSTEMS COM Call 4,900 48.48 1,355 58.48 n/a n/a n/a
2015-11-13 2015-09-30 13F ALLIANCE DATA SYSTEMS COM Call 3,300 -44.07 855 -50.35 n/a n/a n/a
2015-08-13 2015-06-30 13F ALLIANCE DATA SYSTEMS COM Call 5,900 -64.02 1,722 -64.56 n/a n/a n/a
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM Call 16,400 90.70 4,859 97.52 n/a n/a n/a
2015-02-17 2014-12-31 13F ALLIANCE DATA SYSTEMS COM Call 8,600 -62.28 2,460 -56.54 n/a n/a n/a
2014-11-14 2014-09-30 13F ALLIANCE DATA SYSTEMS COM Call 22,800 -38.21 5,661 -45.45 n/a n/a n/a
2014-08-14 2014-06-30 13F ALLIANCE DATA SYSTEMS COM Call 36,900 244.86 10,378 256.02 n/a n/a n/a
2014-05-15 2014-03-31 13F ALLIANCE DATA SYSTEMS COM Call 10,700 52.86 2,915 58.34 n/a n/a n/a
2014-02-14 2013-12-31 13F ALLIANCE DATA SYSTEMS COM Call 7,000 -12.50 1,841 8.81 n/a n/a n/a
2013-11-14 2013-09-30 13F ALLIANCE DATA SYSTEMS COM Call 8,000 -80.10 1,692 -76.75 n/a n/a n/a
2013-08-14 2013-06-30 13F ALLIANCE DATA SYSTEMS COM Call 40,200 7,277 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2025-02-12 2024-12-31 13F BREAD FINANCIAL HOLDINGS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-11-12 2024-09-30 13F BREAD FINANCIAL HOLDINGS COM Put 260,300 -10.09 12,385 -3.99 n/a n/a n/a
2024-08-12 2024-06-30 13F BREAD FINANCIAL HOLDINGS COM Put 289,500 12,900 n/a n/a n/a
2024-05-10 2024-03-31 13F BREAD FINANCIAL HOLDINGS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2024-02-09 2023-12-31 13F BREAD FINANCIAL HOLDINGS COM Put 177,900 5,860 n/a n/a n/a
2021-05-13 2021-03-31 13F ALLIANCE DATA SYSTEMS COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-02-11 2020-12-31 13F ALLIANCE DATA SYSTEMS COM Put 30,100 -15.92 2,230 48.37 n/a n/a n/a
2020-11-12 2020-09-30 13F ALLIANCE DATA SYSTEMS COM Put 35,800 38.76 1,503 29.12 n/a n/a n/a
2020-08-12 2020-06-30 13F ALLIANCE DATA SYSTEMS COM Put 25,800 -67.95 1,164 -57.03 n/a n/a n/a
2020-05-12 2020-03-31 13F ALLIANCE DATA SYSTEMS COM Put 80,500 104.31 2,709 -38.72 n/a n/a n/a
2020-02-12 2019-12-31 13F ALLIANCE DATA SYSTEMS COM Put 39,400 106.28 4,421 80.67 n/a n/a n/a
2019-11-08 2019-09-30 13F ALLIANCE DATA SYSTEMS COM Put 19,100 44.70 2,447 32.27 n/a n/a n/a
2019-08-12 2019-06-30 13F ALLIANCE DATA SYSTEMS COM Put 13,200 -57.28 1,850 -65.79 n/a n/a n/a
2019-05-13 2019-03-31 13F ALLIANCE DATA SYSTEMS COM Put 30,900 95.57 5,407 128.05 n/a n/a n/a
2019-02-12 2018-12-31 13F ALLIANCE DATA SYSTEMS COM Put 15,800 -20.20 2,371 -49.29 n/a n/a n/a
2018-11-13 2018-09-30 13F ALLIANCE DATA SYSTEMS COM Put 19,800 -37.54 4,676 -36.74 n/a n/a n/a
2018-08-10 2018-06-30 13F ALLIANCE DATA SYSTEMS COM Put 31,700 166.39 7,392 191.83 n/a n/a n/a
2018-05-11 2018-03-31 13F ALLIANCE DATA SYSTEMS COM Put 11,900 -55.93 2,533 -62.99 n/a n/a n/a
2018-02-12 2017-12-31 13F ALLIANCE DATA SYSTEMS COM Put 27,000 11.57 6,844 27.64 n/a n/a n/a
2017-11-13 2017-09-30 13F ALLIANCE DATA SYSTEMS COM Put 24,200 110.43 5,362 81.64 n/a n/a n/a
2017-08-11 2017-06-30 13F ALLIANCE DATA SYSTEMS COM Put 11,500 11.65 2,952 15.09 n/a n/a n/a
2017-05-12 2017-03-31 13F ALLIANCE DATA SYSTEMS COM Put 10,300 83.93 2,565 100.39 n/a n/a n/a
2017-02-10 2016-12-31 13F ALLIANCE DATA SYSTEMS COM Put 5,600 -81.76 1,280 -80.56 n/a n/a n/a
2016-11-10 2016-09-30 13F ALLIANCE DATA SYSTEMS COM Put 30,700 -10.76 6,586 -2.28 n/a n/a n/a
2016-08-12 2016-06-30 13F ALLIANCE DATA SYSTEMS COM Put 34,400 134.01 6,740 108.41 n/a n/a n/a
2016-05-13 2016-03-31 13F ALLIANCE DATA SYSTEMS COM Put 14,700 406.90 3,234 303.24 n/a n/a n/a
2016-02-12 2015-12-31 13F ALLIANCE DATA SYSTEMS COM Put 2,900 26.09 802 34.56 n/a n/a n/a
2015-11-13 2015-09-30 13F ALLIANCE DATA SYSTEMS COM Put 2,300 4.55 596 -7.17 n/a n/a n/a
2015-08-13 2015-06-30 13F ALLIANCE DATA SYSTEMS COM Put 2,200 -69.86 642 -70.32 n/a n/a n/a
2015-05-14 2015-03-31 13F ALLIANCE DATA SYSTEMS COM Put 7,300 52.08 2,163 57.54 n/a n/a n/a
2015-02-17 2014-12-31 13F ALLIANCE DATA SYSTEMS COM Put 4,800 -54.72 1,373 -47.83 n/a n/a n/a
2014-11-14 2014-09-30 13F ALLIANCE DATA SYSTEMS COM Put 10,600 -24.29 2,632 -33.16 n/a n/a n/a
2014-08-14 2014-06-30 13F ALLIANCE DATA SYSTEMS COM Put 14,000 29.63 3,938 33.85 n/a n/a n/a
2014-05-15 2014-03-31 13F ALLIANCE DATA SYSTEMS COM Put 10,800 -6.09 2,942 -2.71 n/a n/a n/a
2014-02-14 2013-12-31 13F ALLIANCE DATA SYSTEMS COM Put 11,500 -64.94 3,024 -56.40 n/a n/a n/a
2013-11-14 2013-09-30 13F ALLIANCE DATA SYSTEMS COM Put 32,800 76.34 6,936 106.00 n/a n/a n/a
2013-08-14 2013-06-30 13F ALLIANCE DATA SYSTEMS COM Put 18,600 3,367 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.