Lamar Advertising Company
DE ˙ DB ˙ US5128161099
129,00 € ↑1,00 (0,78%)
2026-06-04
DEL PRIS
SecurityDE:6LA / Lamar Advertising Company
InstitutionUBS Group AG
Latest Disclosed Ownership341,472 shares
Latest Disclosed Value $ 43,250,843
UBS Group AG ownership in 6LA / Lamar Advertising Company

On May 5, 2026 - UBS Group AG filed a 13F-HR form disclosing ownership of 341,472 shares of Lamar Advertising Company (DE:6LA) valued at $37,220,448 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 376,034 shares of Lamar Advertising Company. This represents a change in shares of -9.19% during the quarter. The current value of the position is $44,049,888 USD.

UBS Group AG has a history of taking positions in derivatives of the underlying security (6LA) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

DE:6LA / Lamar Advertising Company Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F LAMAR ADVERTISING CL A 512816109 341,472 -34,562 -9.19 43,251 -9.13 0.0012
2026-01-29 2025-12-31 13F LAMAR ADVERTISING CO CL A 512816109 376,034 -78,855 -17.33 47,598 -14.53 0.0077
2025-11-13 2025-09-30 13F LAMAR ADVERTISING CO CL A 512816109 454,889 25,122 5.85 55,688 6.77 0.0087
2025-08-14 2025-06-30 13F LAMAR ADVERTISING CO CL A 512816109 429,767 146,498 51.72 52,157 61.82 0.0090
2025-05-13 2025-03-31 13F LAMAR ADVERTISING CO CL A 512816109 283,269 4,137 1.48 32,230 -5.15 0.0059
2025-02-14 2024-12-31 13F LAMAR ADVERTISING CO CL A 512816109 279,132 126,766 83.20 33,982 66.93 0.0063
2024-11-14 2024-09-30 13F LAMAR ADVERTISING CO CL A 512816109 152,366 32,756 27.39 20,356 42.39 0.0044
2024-08-14 2024-06-30 13F LAMAR ADVERTISING CO CL A 512816109 119,610 -22,087 -15.59 14,297 -15.51 0.0035
2024-05-13 2024-03-31 13F LAMAR ADVERTISING CO CL A 512816109 141,697 4,161 3.03 16,920 15.76 0.0042
2024-02-09 2023-12-31 13F LAMAR ADVERTISING CO CL A 512816109 137,536 -13,655 -9.03 14,617 15.83 0.0044
2023-11-09 2023-09-30 13F LAMAR ADVERTISING CO CL A 512816109 151,191 3,676 2.49 12,620 -13.80 0.0044
2023-08-11 2023-06-30 13F LAMAR ADVERTISING CO CL A 512816109 147,515 13,120 9.76 14,641 9.06 0.0049
2023-05-12 2023-03-31 13F LAMAR ADVERTISING CO CL A 512816109 134,395 15,472 13.01 13,425 19.58 0.0049
2023-02-08 2022-12-31 13F LAMAR ADVERTISING CO CL A 512816109 118,923 51,445 76.24 11,226 101.69 0.0042
2022-11-10 2022-09-30 13F LAMAR ADVERTISING CO CL A 512816109 67,478 9,433 16.25 5,566 9.01 0.0024
2022-08-10 2022-06-30 13F LAMAR ADVERTISING CO CL A 512816109 58,045 -24,578 -29.75 5,106 -46.81 0.0021
2022-05-16 2022-03-31 13F LAMAR ADVERTISING CO CL A 512816109 82,623 -7,081 -7.89 9,600 -11.77 0.0032
2022-02-14 2021-12-31 13F LAMAR ADVERTISING CO CL A 512816109 89,704 -4,115 -4.39 10,881 2.23 0.0031
2021-11-15 2021-09-30 13F LAMAR ADVERTISING CO CL A 512816109 93,819 -4,652 -4.72 10,644 3.52 0.0034
2021-08-13 2021-06-30 13F LAMAR ADVERTISING CO CL A 512816109 98,471 4,236 4.50 10,282 16.18 0.0033
2021-05-12 2021-03-31 13F LAMAR ADVERTISING CO CL A 512816109 94,235 26,696 39.53 8,850 57.47 0.0029
2021-02-11 2020-12-31 13F LAMAR ADVERTISING CO CL A 512816109 67,539 -76,741 -53.19 5,620 -41.13 0.0019
2020-11-12 2020-09-30 13F LAMAR ADVERTISING CO CL A 512816109 144,280 50,651 54.10 9,547 52.73 0.0036
2020-07-31 2020-06-30 13F LAMAR ADVERTISING CO CL A 512816109 93,629 -48,587 -34.16 6,251 -14.29 0.0026
2020-05-01 2020-03-31 13F LAMAR ADVERTISING CO CL A 512816109 142,216 -110,302 -43.68 7,293 -67.64 0.0034
2020-02-14 2019-12-31 13F LAMAR ADVERTISING CO CL A 512816109 252,518 110,954 78.38 22,540 94.33 0.0078
2019-11-14 2019-09-30 13F LAMAR ADVERTISING CO CL A 512816109 141,564 11,386 8.75 11,599 10.40 0.0045
2019-08-14 2019-06-30 13F LAMAR ADVERTISING CO CL A 512816109 130,178 19,662 17.79 10,506 19.93 0.0040
2019-05-14 2019-03-31 13F LAMAR ADVERTISING CO CL A 512816109 110,516 -86,575 -43.93 8,760 -35.75 0.0036
2019-02-14 2018-12-31 13F LAMAR ADVERTISING CO CL A 512816109 197,091 147,869 300.41 13,635 256.10 0.0062
2018-11-14 2018-09-30 13F LAMAR ADVERTISING CO CL A 512816109 49,222 3,362 7.33 3,829 22.22 0.0015
2018-08-14 2018-06-30 13F LAMAR ADVERTISING CO CL A 512816109 45,860 -3,252 -6.62 3,133 0.22 0.0014
2018-05-15 2018-03-31 13F LAMAR ADVERTISING CO CL A 512816109 49,112 -2,075 -4.05 3,126 -17.74 0.0013
2018-02-14 2017-12-31 13F LAMAR ADVERTISING CO CL A 512816109 51,187 -2,683 -4.98 3,800 2.93 0.0016
2017-11-14 2017-09-30 13F LAMAR ADVERTISING CO CL A 512816109 53,870 -3,271 -5.72 3,692 -12.18 0.0017
2017-11-14 2017-06-30 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 57,141 5,683 11.04 4,204 9.31 0.0022
2017-08-14 2017-06-30 13F LAMAR ADVERTISING CO CL A 512816109 57,141 5,683 4,204
2017-11-14 2017-03-31 13F/A-1 LAMAR ADVERTISING CO CL A 512816109 51,458 -19,318 -27.29 3,846 -19.17 0.0021
2017-05-12 2017-03-31 13F LAMAR ADVERTISING CO CL A 512816109 51,458 -19,318 3,846
2017-02-14 2016-12-31 13F LAMAR ADVERTISING CO CL A 512816109 70,776 -18,402 -20.64 4,758 -18.30 0.0026
2016-11-14 2016-09-30 13F LAMAR ADVERTISING CO CL A 512816109 89,178 -12,044 -11.90 5,824 -13.22 0.0035
2016-08-12 2016-06-30 13F LAMAR ADVERTISING CO CL A 512816109 101,222 19,942 24.53 6,711 34.25 0.0042
2016-05-12 2016-03-31 13F LAMAR ADVERTISING CO CL A 512816109 81,280 21,280 35.47 4,999 38.90 0.0033
2016-02-16 2015-12-31 13F LAMAR ADVERTISING CO CL A 512816109 60,000 -7,225 -10.75 3,599 2.62 0.0023
2015-11-13 2015-09-30 13F LAMAR ADVERTISING CO CL A 512816109 67,225 17,979 36.51 3,507 23.88 0.0025
2015-08-14 2015-06-30 13F LAMAR ADVERTISING CO CL A 512816109 49,246 -4,459 -8.30 2,831 -11.09 0.0019
2015-05-14 2015-03-31 13F LAMAR ADVERTISING CO CL A 512816109 53,705 9,425 21.29 3,184 34.06 0.0022
2015-02-17 2014-12-31 13F LAMAR ADVERTISING CO CL A 512816109 44,280 44,280 2,375 0.0017
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2016-05-12 2016-03-31 13F LAMAR ADVERTISING CO CL A Call 0 -100.00 0 -100.00 n/a n/a n/a
2016-02-16 2015-12-31 13F LAMAR ADVERTISING CO CL A Call 1,000 -66.67 60 -61.78 n/a n/a n/a
2015-11-13 2015-09-30 13F LAMAR ADVERTISING CO CL A Call 3,000 0.00 157 -8.72 n/a n/a n/a
2015-08-14 2015-06-30 13F LAMAR ADVERTISING CO CL A Call 3,000 0.00 172 -3.37 n/a n/a n/a
2015-05-14 2015-03-31 13F LAMAR ADVERTISING CO CL A Call 3,000 -97.28 178 -96.99 n/a n/a n/a
2015-02-17 2014-12-31 13F LAMAR ADVERTISING CO CL A Call 110,400 5,922 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2017-11-14 2017-03-31 13F/A LAMAR ADVERTISING CO CL A Put 0 -100.00 0 -100.00 n/a n/a n/a
2017-02-14 2016-12-31 13F LAMAR ADVERTISING CO CL A Put 3,000 0.00 202 3.06 n/a n/a n/a
2016-11-14 2016-09-30 13F LAMAR ADVERTISING CO CL A Put 3,000 0.00 196 -1.51 n/a n/a n/a
2016-08-12 2016-06-30 13F LAMAR ADVERTISING CO CL A Put 3,000 0.00 199 7.57 n/a n/a n/a
2016-05-12 2016-03-31 13F LAMAR ADVERTISING CO CL A Put 3,000 -68.75 185 -67.88 n/a n/a n/a
2016-02-16 2015-12-31 13F LAMAR ADVERTISING CO CL A Put 9,600 0.00 576 14.97 n/a n/a n/a
2015-11-13 2015-09-30 13F LAMAR ADVERTISING CO CL A Put 9,600 0.00 501 -9.24 n/a n/a n/a
2015-08-14 2015-06-30 13F LAMAR ADVERTISING CO CL A Put 9,600 -34.25 552 -36.18 n/a n/a n/a
2015-05-14 2015-03-31 13F LAMAR ADVERTISING CO CL A Put 14,600 -37.07 865 -30.47 n/a n/a n/a
2015-02-17 2014-12-31 13F LAMAR ADVERTISING CO CL A Put 23,200 1,244 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.