HubSpot, Inc.
DE ˙ XTRA ˙ US4435731009
196,00 € ↑4,50 (2,35%)
2026-06-04
DEL PRIS
SecurityDE:096 / HubSpot, Inc.
InstitutionMorgan Stanley
Latest Disclosed Ownership1,267,287 shares
Latest Disclosed Value $ 309,345,344
Morgan Stanley reports 154.88% increase in ownership of 096 / HubSpot, Inc.

On May 15, 2026 - Morgan Stanley filed a 13F-HR form disclosing ownership of 1,267,287 shares of HubSpot, Inc. (DE:096) valued at $263,342,239 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 27, 2026 disclosing 497,214 shares of HubSpot, Inc.. This represents a change in shares of 154.88% during the quarter. The current value of the position is $248,388,252 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F HUBSPOT COM 443573100 1,267,287 770,073 154.88 309,345 55.03 0.0186
2026-05-27 2025-12-31 13F/A-1 HUBSPOT COM 443573100 497,214 165,931 50.09 199,533 28.75 0.0119
2026-02-13 2025-12-31 13F HUBSPOT COM 443573100 497,214 165,931 199,533 0.0119
2026-05-27 2025-09-30 13F/A-1 HUBSPOT COM 443573100 331,283 -159,060 -32.44 154,975 -43.22 0.0094
2025-11-14 2025-09-30 13F HUBSPOT COM 443573100 331,283 -159,060 154,975 0.0094
2025-08-15 2025-06-30 13F HUBSPOT COM 443573100 490,343 125,232 34.30 272,941 30.85 0.0178
2025-05-15 2025-03-31 13F HUBSPOT COM 443573100 365,111 76,722 26.60 208,586 3.80 0.0149
2025-05-15 2024-12-31 13F/A-1 HUBSPOT COM 443573100 288,389 -43,172 -13.02 200,943 14.00 0.0141
2025-02-14 2024-12-31 13F HUBSPOT COM 443573100 288,389 -43,172 200,943 0.0141
2025-05-14 2024-09-30 13F/A-2 HUBSPOT COM 443573100 331,561 -86,257 -20.64 176,260 -28.47 0.0128
2025-02-14 2024-09-30 13F/A-1 HUBSPOT COM 443573100 331,561 -86,257 176,260 0.0128
2024-11-14 2024-09-30 13F HUBSPOT COM 443573100 331,561 -86,257 176,260 0.0128
2025-05-14 2024-06-30 13F/A-2 HUBSPOT COM 443573100 417,818 32,604 8.46 246,427 2.10 0.0191
2024-10-17 2024-06-30 13F/A-1 HUBSPOT COM 443573100 417,818 32,604 246,427 0.0191
2024-08-14 2024-06-30 13F HUBSPOT COM 443573100 417,818 32,604 246,427 0.0191
2024-10-17 2024-03-31 13F/A-2 HUBSPOT COM 443573100 385,214 79,454 25.99 241,361 35.97 0.0194
2024-08-16 2024-03-31 13F/A-1 HUBSPOT COM 443573100 385,214 79,454 241,361 0.0194
2024-05-15 2024-03-31 13F HUBSPOT COM 443573100 385,214 79,454 241,361 0.0194
2024-08-16 2023-12-31 13F/A-1 HUBSPOT COM 443573100 305,760 -120,133 -28.21 177,507 -15.37 0.0156
2024-02-13 2023-12-31 13F HUBSPOT COM 443573100 305,760 -120,133 177,507 0.0156
2023-11-15 2023-09-30 13F HUBSPOT COM 443573100 425,893 -64,708 -13.19 209,753 -19.65 0.0213
2023-08-14 2023-06-30 13F HUBSPOT COM 443573100 490,601 179,940 57.92 261,045 95.98 0.0257
2023-05-15 2023-03-31 13F HUBSPOT COM 443573100 310,661 52,309 20.25 133,197 78.32 0.0143
2023-02-14 2022-12-31 13F HUBSPOT COM 443573100 258,352 55,397 27.30 74,697 36.25 0.0085
2022-11-14 2022-09-30 13F HUBSPOT COM 443573100 202,955 -57,258 -22.00 54,822 -29.92 0.0075
2022-10-27 2022-06-30 13F/A-1 HUBSPOT COM 443573100 260,213 169,489 186.82 78,232 81.56 0.0102
2022-08-15 2022-06-30 13F HUBSPOT COM 443573100 260,213 169,489 78,232 0.0020
2022-10-27 2022-03-31 13F/A-1 HUBSPOT COM 443573100 90,724 -153,395 -62.84 43,089 -73.22 0.0058
2022-05-13 2022-03-31 13F HUBSPOT COM 443573100 90,724 -153,395 43,089 0.0058
2022-02-14 2021-12-31 13F HUBSPOT COM 443573100 244,119 58,547 31.55 160,911 28.25 0.0199
2021-11-15 2021-09-30 13F HUBSPOT COM 443573100 185,572 21,725 13.26 125,463 31.41 0.0169
2021-08-23 2021-06-30 13F/A-1 HUBSPOT COM 443573100 163,847 29,512 21.97 95,476 56.47 0.0126
2021-08-16 2021-06-30 13F HUBSPOT COM 443573100 163,847 29,512 95,476 0.0026
2021-05-17 2021-03-31 13F HUBSPOT COM 443573100 134,335 -30,044 -18.28 61,017 -6.37 0.0090
2021-02-16 2020-12-31 13F HUBSPOT COM 443573100 164,379 18,340 12.56 65,168 52.70 0.0101
2020-11-13 2020-09-30 13F HUBSPOT COM 443573100 146,039 14,959 11.41 42,677 45.13 0.0083
2020-08-14 2020-06-30 13F HUBSPOT COM 443573100 131,080 -83,056 -38.79 29,407 3.11 0.0065
2020-05-26 2020-03-31 13F/A-1 HUBSPOT COM 443573100 214,136 24,943 13.18 28,520 -4.90 0.0078
2020-05-15 2020-03-31 13F HUBSPOT COM 443573100 214,136 24,943 28,520 2,190.9305
2020-02-14 2019-12-31 13F HUBSPOT COM 443573100 189,193 -16,840 -8.17 29,988 -4.00 0.0070
2019-11-14 2019-09-30 13F HUBSPOT COM 443573100 206,033 15,553 8.17 31,237 -3.83 0.0083
2019-08-14 2019-06-30 13F HUBSPOT COM 443573100 190,480 34,202 21.89 32,481 25.05 0.0086
2019-05-15 2019-03-31 13F HUBSPOT COM 443573100 156,278 -81,915 -34.39 25,975 -13.27 0.0074
2019-02-14 2018-12-31 13F HUBSPOT COM 443573100 238,193 12,207 5.40 29,948 -12.21 0.0090
2019-04-23 2018-09-30 13F/A-2 HUBSPOT COM 443573100 225,986 -163,237 -41.94 34,113 -30.11 0.0085
2018-11-20 2018-09-30 13F/A-1 HUBSPOT COM 443573100 225,986 0 34,113 0.0085
2018-11-14 2018-09-30 13F HUBSPOT COM 443573100 225,986 -163,237 34,113
2019-04-23 2018-06-30 13F/A-1 HUBSPOT COM 443573100 389,223 -47,051 -10.78 48,809 3.30 0.0132
2018-08-14 2018-06-30 13F HUBSPOT COM 443573100 389,223 -47,051 48,809
2019-04-23 2018-03-31 13F/A-1 HUBSPOT COM 443573100 436,274 7,494 1.75 47,249 24.65 0.0131
2018-05-14 2018-03-31 13F HUBSPOT COM 443573100 436,274 7,494 47,249
2019-04-23 2017-12-31 13F/A-1 HUBSPOT COM 443573100 428,780 -22,761 -5.04 37,904 -0.13 0.0104
2018-02-14 2017-12-31 13F HUBSPOT COM 443573100 428,780 -22,761 37,904
2017-11-14 2017-09-30 13F HUBSPOT COM 443573100 451,541 -87,344 -16.21 37,953 7.12 0.0114
2017-08-11 2017-06-30 13F HUBSPOT COM 443573100 538,885 225,260 71.82 35,432 86.57 0.0107
2017-05-22 2017-03-31 13F/A-1 HUBSPOT COM 443573100 313,625 -82,238 -20.77 18,991 2.07 0.0058
2017-05-12 2017-03-31 13F HUBSPOT COM 443573100 313,625 18,991
2017-02-22 2016-12-31 13F/A-1 HUBSPOT COM 443573100 395,863 363,066 1,107.01 18,606 884.97 0.0061
2017-02-13 2016-12-31 13F HUBSPOT COM 443573100 395,863 18,606
2016-11-10 2016-09-30 13F HUBSPOT COM 443573100 32,797 3,872 13.39 1,889 50.52 0.0006
2016-08-12 2016-06-30 13F HUBSPOT COM 443573100 28,925 6,126 26.87 1,255 26.13 0.0005
2016-05-12 2016-03-31 13F HUBSPOT COM 443573100 22,799 -20,366 -47.18 995 -59.05 0.0004
2016-02-09 2015-12-31 13F HUBSPOT COM 443573100 43,165 8,603 24.89 2,430 51.69 0.0009
2016-02-08 2015-09-30 13F/A-1 HUBSPOT COM 443573100 34,562 3,099 9.85 1,602 2.69 0.0006
2015-11-09 2015-09-30 13F HUBSPOT COM 443573100 34,562 1,602
2015-08-12 2015-06-30 13F HUBSPOT COM 443573100 31,463 26,973 600.73 1,560 771.51 0.0005
2015-05-14 2015-03-31 13F HUBSPOT COM 443573100 4,490 -88,394 -95.17 179 -94.27 0.0001
2015-02-13 2014-12-31 13F HUBSPOT COM 443573100 92,884 92,884 3,122 0.0011
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.