The Coca-Cola Company
CO ˙ BVC ˙ US1912161007
SecurityCO:KOCO / The Coca-Cola Company
InstitutionMarathon Capital Management
Latest Disclosed Ownership17,177 shares
Latest Disclosed Value $ 1,306,287
Marathon Capital Management reports 0.87% decrease in ownership of KOCO / The Coca-Cola Company

On May 14, 2026 - Marathon Capital Management filed a 13F-HR form disclosing ownership of 17,177 shares of The Coca-Cola Company (CO:KOCO) valued at $1,306,287 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 17,327 shares of The Coca-Cola Company. This represents a change in shares of -0.87% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F COCA COLA COM 191216100 17,177 -150 -0.87 1,306 7.84 0.2934
2026-01-29 2025-12-31 13F COCA COLA COM 191216100 17,327 -93 -0.53 1,211 4.85 0.2607
2025-11-14 2025-09-30 13F COCA COLA COM 191216100 17,420 200 1.16 1,155 -5.17 0.2644
2025-08-14 2025-06-30 13F COCA COLA COM 191216100 17,220 -400 -2.27 1,218 -3.41 0.3103
2025-05-15 2025-03-31 13F COCA COLA COM 191216100 17,620 -50 -0.28 1,262 14.64 0.3361
2025-02-14 2024-12-31 13F COCA COLA COM 191216100 17,670 200 1.14 1,100 -12.35 0.2748
2024-11-14 2024-09-30 13F COCA COLA COM 191216100 17,470 -50 -0.29 1,255 12.56 0.3044
2024-08-14 2024-06-30 13F COCA COLA COM 191216100 17,520 -750 -4.11 1,115 -0.18 0.2842
2024-05-15 2024-03-31 13F COCA COLA COM 191216100 18,270 0 0.00 1,118 3.81 0.2667
2024-02-14 2023-12-31 13F/A-1 COCA COLA COM 191216100 18,270 2,042 12.58 1,077 18.50 0.2706
2024-02-08 2023-12-31 13F COCA COLA COM 191216100 18,270 2,042 1,077 0.2706
2023-11-14 2023-09-30 13F COCA COLA COM 191216100 16,228 -25 -0.15 908 -7.16 0.2286
2023-08-15 2023-06-30 13F/A-1 COCA COLA COM 191216100 16,253 -50 -0.31 979 -3.26 0.2416
2023-08-14 2023-06-30 13F COCA COLA COM 191216100 16,253 -50 979 0.2371
2023-05-12 2023-03-31 13F COCA COLA COM 191216100 16,303 -163 -0.99 1,011 -3.44 0.2488
2023-02-14 2022-12-31 13F COCA COLA COM 191216100 16,466 658 4.16 1,047 18.17 0.2887
2022-11-14 2022-09-30 13F Coca Cola COM 191216100 15,808 0 0.00 886 -10.87 0.2531
2022-08-12 2022-06-30 13F Coca Cola COM 191216100 15,808 -37 -0.23 994 1.22 0.3211
2022-05-13 2022-03-31 13F Coca Cola COM 191216100 15,845 35 0.22 982 4.91 0.2819
2022-02-09 2021-12-31 13F Coca Cola COM 191216100 15,810 -49 -0.31 936 12.36 0.2193
2021-11-15 2021-09-30 13F Coca Cola COM 191216100 15,859 901 6.02 833 2.97 0.1891
2021-08-16 2021-06-30 13F Coca Cola COM 191216100 14,958 -999 -6.26 809 -3.80 0.1873
2021-05-14 2021-03-31 13F Coca Cola COM 191216100 15,957 300 1.92 841 -1.98 0.2217
2021-02-08 2020-12-31 13F Coca Cola COM 191216100 15,657 -337 -2.11 858 8.75 0.2529
2020-11-16 2020-09-30 13F Coca Cola COM 191216100 15,994 -391 -2.39 789 7.79 0.2872
2020-08-14 2020-06-30 13F Coca Cola COM 191216100 16,385 -12 -0.07 732 0.97 0.2812
2020-05-15 2020-03-31 13F Coca Cola COM 191216100 16,397 -50 -0.30 725 -20.33 0.3329
2020-02-14 2019-12-31 13F Coca Cola COM 191216100 16,447 5,688 52.87 910 55.29 0.3095
2019-11-13 2019-09-30 13F Coca Cola COM 191216100 10,759 -92 -0.85 586 6.16 0.2363
2019-07-25 2019-06-30 13F Coca Cola COM 191216100 10,851 712 7.02 552 16.21 0.2251
2019-05-15 2019-03-31 13F Coca Cola COM 191216100 10,139 0 0.00 475 -1.04 0.2121
2019-02-07 2018-12-31 13F Coca Cola COM 191216100 10,139 -1,250 -10.98 480 -9.09 0.2383
2016-05-13 2016-03-31 13F Coca Cola EQ 191216100 11,389 100 0.89 528 9.09 0.2733
2016-02-12 2015-12-31 13F Coca Cola EQ 191216100 11,289 -283 -2.45 484 4.31 0.2563
2015-11-12 2015-09-30 13F Coca Cola COM 191216100 11,572 0 0.00 464 2.20 0.2356
2015-08-11 2015-06-30 13F Coca Cola COM 191216100 11,572 -141 -1.20 454 -4.42 0.2093
2015-05-06 2015-03-31 13F Coca Cola COM 191216100 11,713 1,811 18.29 475 13.64 0.2106
2015-02-09 2014-12-31 13F Coca Cola COM 191216100 9,902 -334 -3.26 418 -4.35 0.3851
2014-10-30 2014-09-30 13F Coca Cola COM 191216100 10,236 -293 -2.78 437 -2.02 0.3938
2014-08-08 2014-06-30 13F Coca Cola COM 191216100 10,529 -602 -5.41 446 3.72 0.3588
2014-04-30 2014-03-31 13F Coca Cola COM 191216100 11,131 -100 -0.89 430 -7.33 0.3231
2014-01-28 2013-12-31 13F Coca Cola COM 191216100 11,231 -1,006 -8.22 464 0.00 0.3347
2013-11-04 2013-09-30 13F Coca Cola COM 191216100 12,237 -233 -1.87 464 -7.20 0.3986
2013-07-25 2013-06-30 13F Coca Cola COM 191216100 12,470 12,470 500 0.4267
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.