The Coca-Cola Company
CO ˙ BVC ˙ US1912161007
SecurityCO:KOCO / The Coca-Cola Company
InstitutionFirst Heartland Consultants, Inc.
Latest Disclosed Ownership6,606 shares
Latest Disclosed Value $ 502,371
First Heartland Consultants, Inc. reports 22.08% decrease in ownership of KOCO / The Coca-Cola Company

On April 8, 2026 - First Heartland Consultants, Inc. filed a 13F-HR form disclosing ownership of 6,606 shares of The Coca-Cola Company (CO:KOCO) valued at $502,371 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 8,478 shares of The Coca-Cola Company. This represents a change in shares of -22.08% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F COCA COLA COM 191216100 6,606 -1,872 -22.08 502 -15.20 0.0385
2026-01-09 2025-12-31 13F COCA COLA COM 191216100 8,478 -788 -8.50 593 -3.58 0.0449
2025-11-10 2025-09-30 13F COCA COLA COM 191216100 9,266 618 7.15 615 0.49 0.0496
2025-08-15 2025-06-30 13F COCA COLA COM 191216100 8,648 656 8.21 612 6.82 0.0544
2025-05-07 2025-03-31 13F COCA COLA COM 191216100 7,992 -3,069 -27.75 572 -16.86 0.0591
2025-02-18 2024-12-31 13F COCA COLA COM 191216100 11,061 1,421 14.74 689 0.0706
2024-11-05 2024-09-30 13F COCA COLA COM 191216100 9,640 -74 -0.76 1 0.0745
2024-07-25 2024-06-30 13F COCA COLA COM 191216100 9,714 -1,231 -11.25 1 0.0431
2024-05-07 2024-03-31 13F COCA COLA COM 191216100 10,945 -389 -3.43 1 0.0695
2024-02-08 2023-12-31 13F COCA COLA COM 191216100 11,334 106 0.94 1 0.0806
2023-11-09 2023-09-30 13F COCA COLA COM 191216100 11,228 1,468 15.04 1 -100.00 0.0793
2023-07-26 2023-06-30 13F COCA COLA COM 191216100 9,760 -214 -2.15 588 -5.02 0.0762
2023-04-17 2023-03-31 13F COCA COLA COM 191216100 9,974 -132 -1.31 619 -3.74 0.0930
2023-01-13 2022-12-31 13F COCA COLA COM 191216100 10,106 4,134 69.22 643 92.22 0.1036
2022-10-20 2022-09-30 13F COCA COLA COM 191216100 5,972 392 7.03 334 -4.84 0.0287
2022-07-12 2022-06-30 13F COCA COLA COM 191216100 5,580 -5,272 -48.58 351 -47.77 0.0550
2022-04-21 2022-03-31 13F COCA COLA COM 191216100 10,852 4,102 60.77 672 68.42 0.1041
2022-02-11 2021-12-31 13F COCA COLA COM 191216100 6,750 481 7.67 399 21.28 0.0152
2021-11-15 2021-09-30 13F COCA COLA COM 191216100 6,269 -2,972 -32.16 329 -34.20 0.0501
2021-08-16 2021-06-30 13F COCA COLA COM 191216100 9,241 379 4.28 500 7.07 0.0757
2021-05-17 2021-03-31 13F COCA COLA COM 191216100 8,862 438 5.20 467 1.08 0.0742
2021-01-29 2020-12-31 13F COCA COLA COM 191216100 8,424 164 1.99 462 13.24 0.0768
2020-10-21 2020-09-30 13F COCA COLA COM 191216100 8,260 -612 -6.90 408 3.03 0.0773
2020-07-16 2020-06-30 13F COCA COLA COM 191216100 8,872 2,591 41.25 396 42.45 0.0781
2020-05-14 2020-03-31 13F COCA COLA COM 191216100 6,281 -47 -0.74 278 -20.57 0.0716
2020-02-13 2019-12-31 13F COCA COLA COM 191216100 6,328 -37 -0.58 350 0.86 0.0689
2019-11-18 2019-09-30 13F COCA COLA COM 191216100 6,365 -1,202 -15.88 347 -9.87 0.0745
2019-08-12 2019-06-30 13F COCA COLA COM 191216100 7,567 -242 -3.10 385 5.19 0.0925
2019-05-15 2019-03-31 13F COCA COLA COM 191216100 7,809 684 9.60 366 8.61 0.1026
2019-02-12 2018-12-31 13F COCA COLA COM 191216100 7,125 -52 -0.72 337 1.51 0.1258
2018-11-15 2018-09-30 13F COCA COLA COM 191216100 7,177 -342 -4.55 332 0.61 0.1039
2018-08-09 2018-06-30 13F COCA COLA COM 191216100 7,519 -823 -9.87 330 -8.84 0.1163
2018-05-15 2018-03-31 13F COCA COLA COM 191216100 8,342 42 0.51 362 -4.99 0.1084
2018-02-26 2017-12-31 13F COCA COLA COM 191216100 8,300 -7,315 -46.85 381 -45.80 0.1146
2017-11-15 2017-09-30 13F COCA COLA COM 191216100 15,615 643 4.29 703 4.61 0.1710
2017-07-26 2017-06-30 13F COCA COLA COM 191216100 14,972 -1,099 -6.84 672 -1.47 0.1742
2017-05-12 2017-03-31 13F COCA COLA COM 191216100 16,071 -2,275 -12.40 682 -10.38 0.1903
2017-02-16 2016-12-31 13F COCA COLA COM 191216100 18,346 -1,526 -7.68 761 -9.51 0.2309
2016-11-23 2016-09-30 13F COCA COLA COM 191216100 19,872 -435 -2.14 841 -8.69 0.2442
2016-08-12 2016-06-30 13F COCA COLA COM 191216100 20,307 3,646 21.88 921 19.15 0.1010
2016-05-10 2016-03-31 13F COCA COLA COM 191216100 16,661 2,518 17.80 773 27.14 0.2939
2016-02-05 2015-12-31 13F COCA COLA COM 191216100 14,143 -1,934 -12.03 608 -5.74 0.2308
2015-11-12 2015-09-30 13F COCA COLA COM 191216100 16,077 -243 -1.49 645 0.78 0.2694
2015-07-28 2015-06-30 13F COCA COLA COM 191216100 16,320 770 4.95 640 1.43 0.1741
2015-04-24 2015-03-31 13F COCA COLA COM 191216100 15,550 15,550 0.00 631 0.2405
2015-02-02 2014-12-31 13F COCA COLA COM 191216100 0 -15,090 -100.00 0 -100.00
2014-11-13 2014-09-30 13F COCA COLA COM 191216100 15,090 32 0.21 644 0.94 0.2834
2014-07-16 2014-06-30 13F COCA COLA COM 191216100 15,058 -3,732 -19.86 638 -12.12 0.2883
2014-04-30 2014-03-31 13F COCA COLA COM 191216100 18,790 1,509 8.73 726 1.68 0.3574
2014-02-14 2013-12-31 13F COCA COLA COM 191216100 17,281 2,906 20.22 714 30.77 0.4019
2013-11-14 2013-09-30 13F COCA COLA COM 191216100 14,375 2,059 16.72 546 10.53 0.3299
2013-08-13 2013-06-30 13F COCA COLA COM 191216100 12,316 12,316 494 0.2869
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.