Apple Inc.
CO ˙ BVC ˙ US0378331005
DETTE SYMBOL ER IKKE LÆNGERE AKTIVT
SecurityCO:AAPL / Apple Inc.
InstitutionSoutheast Asset Advisors Inc.
Latest Disclosed Ownership230,071 shares
Latest Disclosed Value $ 58,389,654
Southeast Asset Advisors Inc. reports 0.86% decrease in ownership of AAPL / Apple Inc.

On May 13, 2026 - Southeast Asset Advisors Inc. filed a 13F-HR form disclosing ownership of 230,071 shares of Apple Inc. (CO:AAPL) valued at $58,389,654 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 232,067 shares of Apple Inc.. This represents a change in shares of -0.86% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F APPLE COM 037833100 230,071 -1,996 -0.86 58,390 -7.45 6.3986
2026-02-13 2025-12-31 13F APPLE COM 037833100 232,067 -5,071 -2.14 63,090 4.48 5.9902
2025-11-07 2025-09-30 13F APPLE COM 037833100 237,138 8,554 3.74 60,382 28.75 6.5753
2025-08-12 2025-06-30 13F APPLE COM 037833100 228,584 1,840 0.81 46,899 -6.89 5.5747
2025-05-14 2025-03-31 13F APPLE COM 037833100 226,744 -21,245 -8.57 50,367 -18.90 6.1761
2025-02-13 2024-12-31 13F APPLE COM 037833100 247,989 -51,085 -17.08 62,101 -10.88 7.6187
2024-11-13 2024-09-30 13F APPLE COM 037833100 299,074 -2,860 -0.95 69,684 9.58 7.7071
2024-08-12 2024-06-30 13F APPLE COM 037833100 301,934 605 0.20 63,593 23.07 7.6453
2024-05-14 2024-03-31 13F APPLE COM 037833100 301,329 -609 -0.20 51,672 -11.11 6.2184
2024-02-13 2023-12-31 13F APPLE COM 037833100 301,938 -2,503 -0.82 58,132 11.53 7.7053
2023-11-14 2023-09-30 13F APPLE COM 037833100 304,441 -213 -0.07 52,123 -11.79 7.3254
2023-08-10 2023-06-30 13F APPLE COM 037833100 304,654 -5,067 -1.64 59,094 15.70 8.4136
2023-05-12 2023-03-31 13F APPLE COM 037833100 309,721 9,061 3.01 51,073 30.74 7.6609
2023-02-09 2022-12-31 13F APPLE COM 037833100 300,660 -1,085 -0.36 39,065 -6.32 6.2048
2022-11-04 2022-09-30 13F APPLE COM 037833100 301,745 2,538 0.85 41,701 1.94 7.0896
2022-08-15 2022-06-30 13F APPLE COM 037833100 299,207 270 0.09 40,908 -21.63 6.4536
2022-05-13 2022-03-31 13F APPLE COM 037833100 298,937 16,857 5.98 52,197 4.21 6.9270
2022-02-14 2021-12-31 13F APPLE COM 037833100 282,080 -30,696 -9.81 50,089 13.18 6.8723
2021-11-15 2021-09-30 13F APPLE COM 037833100 312,776 -1,188 -0.38 44,258 2.92 7.2637
2021-08-13 2021-06-30 13F APPLE COM 037833100 313,964 -3,325 -1.05 43,001 10.95 7.0448
2021-05-13 2021-03-31 13F APPLE COM 037833100 317,289 -5,366 -1.66 38,757 -9.47 6.9571
2021-02-16 2020-12-31 13F APPLE COM 037833100 322,655 662 0.21 42,813 14.81 8.4945
2020-11-12 2020-09-30 13F APPLE COM 037833100 321,993 240,360 294.44 37,290 25.22 8.3574
2020-08-14 2020-06-30 13F APPLE COM 037833100 81,633 -2,823 -3.34 29,780 38.67 7.3808
2020-04-10 2020-03-31 13F APPLE COM 037833100 84,456 825 0.99 21,476 -12.55 6.2715
2020-02-14 2019-12-31 13F APPLE COM 037833100 83,631 -838 -0.99 24,558 29.81 5.8393
2019-11-14 2019-09-30 13F APPLE COM 037833100 84,469 -483 -0.57 18,918 12.51 4.8324
2019-08-14 2019-06-30 13F APPLE COM 037833100 84,952 987 1.18 16,814 5.42 4.4063
2019-05-15 2019-03-31 13F APPLE COM 037833100 83,965 6,216 7.99 15,949 30.05 4.2704
2019-02-13 2018-12-31 13F APPLE COM 037833100 77,749 -614 -0.78 12,264 -30.67 3.6682
2018-11-14 2018-09-30 13F APPLE COM 037833100 78,363 -397 -0.50 17,690 21.34 4.7415
2018-08-13 2018-06-30 13F APPLE COM 037833100 78,760 40 0.05 14,579 10.38 4.1965
2018-05-15 2018-03-31 13F APPLE COM 037833100 78,720 989 1.27 13,208 0.41 3.9126
2018-02-14 2017-12-31 13F APPLE COM 037833100 77,731 213 0.27 13,154 10.10 3.9802
2017-11-14 2017-09-30 13F APPLE COM 037833100 77,518 -1,135 -1.44 11,947 5.46 3.7793
2017-08-14 2017-06-30 13F APPLE COM 037833100 78,653 -1,893 -2.35 11,328 -2.10 3.6797
2017-05-15 2017-03-31 13F APPLE COM 037833100 80,546 -11 -0.01 11,571 24.02 3.6164
2017-02-14 2016-12-31 13F APPLE COM 037833100 80,557 -1,268 -1.55 9,330 0.86 2.9450
2016-11-14 2016-09-30 13F APPLE COM 037833100 81,825 438 0.54 9,250 18.88 3.1042
2016-08-12 2016-06-30 13F APPLE COM 037833100 81,387 55 0.07 7,781 -12.22 2.5614
2016-05-16 2016-03-31 13F APPLE COM 037833100 81,332 1,404 1.76 8,864 5.36 2.8851
2016-02-16 2015-12-31 13F APPLE COM 037833100 79,928 7,760 10.75 8,413 5.69 2.8611
2015-11-12 2015-09-30 13F APPLE COM 037833100 72,168 -149 -0.21 7,960 -12.24 3.0246
2015-08-13 2015-06-30 13F APPLE COM 037833100 72,317 35 0.05 9,070 0.85 3.2166
2015-05-14 2015-03-31 13F APPLE COM 037833100 72,282 41,888 137.82 8,994 168.08 3.1016
2015-02-12 2014-12-31 13F APPLE COM 037833100 30,394 -1,400 -4.40 3,355 4.75 1.2022
2014-11-14 2014-09-30 13F APPLE COM 037833100 31,794 0 0.00 3,203 8.39 1.2241
2014-08-14 2014-06-30 13F APPLE COM 037833100 31,794 27,252 600.00 2,955 21.21 1.0975
2014-05-15 2014-03-31 13F APPLE COM 037833100 4,542 204 4.70 2,438 0.16 0.9388
2014-02-14 2013-12-31 13F APPLE COM 037833100 4,338 30 0.70 2,434 18.50 0.9580
2013-11-14 2013-09-30 13F APPLE COM 037833100 4,308 4,308 2,054 0.8953
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.