Apple Inc.
CO ˙ BVC ˙ US0378331005
DETTE SYMBOL ER IKKE LÆNGERE AKTIVT
SecurityCO:AAPL / Apple Inc.
InstitutionShakespeare Wealth Management, Inc.
Latest Disclosed Ownership9,799 shares
Latest Disclosed Value $ 2,486,852
Shakespeare Wealth Management, Inc. reports 4.25% decrease in ownership of AAPL / Apple Inc.

On April 30, 2026 - Shakespeare Wealth Management, Inc. filed a 13F-HR form disclosing ownership of 9,799 shares of Apple Inc. (CO:AAPL) valued at $2,486,852 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 10,234 shares of Apple Inc.. This represents a change in shares of -4.25% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-30 2026-03-31 13F Apple COM 037833100 9,799 -435 -4.25 2,487 -10.64 0.5862
2026-02-06 2025-12-31 13F Apple COM 037833100 10,234 217 2.17 2,782 9.10 0.6148
2025-11-04 2025-09-30 13F Apple COM 037833100 10,017 159 1.61 2,551 26.11 0.5805
2025-08-12 2025-06-30 13F Apple COM 037833100 9,858 -14 -0.14 2,023 -7.76 0.5392
2025-05-15 2025-03-31 13F Apple COM 037833100 9,872 -136 -1.36 2,193 -12.53 0.5872
2025-02-13 2024-12-31 13F Apple COM 037833100 10,008 -138 -1.36 2,506 6.01 0.6757
2024-11-14 2024-09-30 13F Apple COM 037833100 10,146 377 3.86 2,364 14.92 0.6180
2024-08-13 2024-06-30 13F Apple COM 037833100 9,769 -468 -4.57 2,057 17.21 0.5943
2024-05-13 2024-03-31 13F Apple COM 037833100 10,237 -695 -6.36 1,755 -16.59 0.5090
2024-02-13 2023-12-31 13F Apple COM 037833100 10,932 -144 -1.30 2,105 10.97 0.6510
2023-11-14 2023-09-30 13F Apple COM 037833100 11,076 2,669 31.75 1,896 16.32 0.6645
2023-08-11 2023-06-30 13F Apple COM 037833100 8,407 296 3.65 1,631 21.91 0.5580
2023-05-15 2023-03-31 13F Apple COM 037833100 8,111 180 2.27 1,337 29.81 0.4748
2023-02-13 2022-12-31 13F Apple COM 037833100 7,931 -160 -1.98 1,031 -7.87 0.3783
2022-11-14 2022-09-30 13F Apple COM 037833100 8,091 241 3.07 1,118 2.29 0.4714
2022-08-09 2022-06-30 13F Apple COM 037833100 7,850 -288 -3.54 1,093 -24.72 0.4440
2022-05-16 2022-03-31 13F Apple COM 037833100 8,138 499 6.53 1,452 7.08 0.5227
2022-01-10 2021-12-31 13F Apple COM 037833100 7,639 -121 -1.56 1,356 22.49 0.4839
2021-11-15 2021-09-30 13F Apple COM 037833100 7,760 253 3.37 1,107 0.91 0.4256
2021-08-09 2021-06-30 13F Apple COM 037833100 7,507 -1,098 -12.76 1,097 4.38 0.4229
2021-05-13 2021-03-31 13F Apple COM 037833100 8,605 -270 -3.04 1,051 -10.78 0.4327
2021-02-16 2020-12-31 13F Apple COM 037833100 8,875 90 1.02 1,178 15.83 0.5131
2020-11-12 2020-09-30 13F AppleInc COM 037833100 8,785 6,609 303.72 1,017 28.09 0.5352
2020-08-11 2020-06-30 13F Apple COM 037833100 2,176 10 0.46 794 44.10 0.4637
2020-04-01 2020-03-31 13F Apple COM 037833100 2,166 50 2.36 551 -11.27 0.3811
2020-02-10 2019-12-31 13F Apple COM 037833100 2,116 -60 -2.76 621 27.52 0.3362
2019-11-08 2019-09-30 13F Apple COM 037833100 2,176 266 13.93 487 28.84 0.2817
2019-08-12 2019-06-30 13F Apple COM 037833100 1,910 1,910 378 0.2439
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.