Apple Inc.
CO ˙ BVC ˙ US0378331005
DETTE SYMBOL ER IKKE LÆNGERE AKTIVT
SecurityCO:AAPL / Apple Inc.
InstitutionHeritage Wealth Advisors
Latest Disclosed Ownership243,674 shares
Latest Disclosed Value $ 61,841,926
Heritage Wealth Advisors reports 10.68% decrease in ownership of AAPL / Apple Inc.

On May 13, 2026 - Heritage Wealth Advisors filed a 13F-HR form disclosing ownership of 243,674 shares of Apple Inc. (CO:AAPL) valued at $61,841,926 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 272,807 shares of Apple Inc.. This represents a change in shares of -10.68% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-13 2026-03-31 13F Apple Computer COM 037833100 243,674 -29,133 -10.68 61,842 -16.62 2.4160
2026-02-13 2025-12-31 13F Apple Computer COM 037833100 272,807 -3,123 -1.13 74,165 5.56 2.8324
2025-11-13 2025-09-30 13F Apple Computer COM 037833100 275,930 3,947 1.45 70,260 25.91 3.0751
2025-08-11 2025-06-30 13F Apple Computer COM 037833100 271,983 315 0.12 55,803 -7.53 2.6500
2025-05-08 2025-03-31 13F Apple Computer COM 037833100 271,668 1,692 0.63 60,346 -10.74 3.0569
2025-02-12 2024-12-31 13F Apple Computer COM 037833100 269,976 -16,537 -5.77 67,607 1.27 3.3522
2024-11-12 2024-09-30 13F Apple Computer COM 037833100 286,513 410 0.14 66,757 10.78 3.1318
2024-12-12 2024-06-30 13F/A-1 Apple Computer COM 037833100 286,103 1,511 0.53 60,259 23.48 2.7204
2024-08-06 2024-06-30 13F Apple Computer COM 037833100 286,103 1,511 60,259 2.7204
2024-12-12 2024-03-31 13F/A-1 Apple Computer COM 037833100 284,592 6,052 2.17 48,802 -9.00 2.2271
2024-05-08 2024-03-31 13F Apple Computer COM 037833100 283,624 5,084 48,636 2.2270
2024-12-12 2023-12-31 13F/A-1 Apple Computer COM 037833100 278,540 -9,412 -3.27 53,627 8.78 2.6666
2024-02-12 2023-12-31 13F Apple Computer COM 037833100 278,469 -9,483 53,614 2.6712
2024-12-12 2023-09-30 13F/A-1 Apple Computer COM 037833100 287,952 888 0.31 49,300 -11.46 2.6886
2023-11-09 2023-09-30 13F Apple Computer COM 037833100 287,952 888 49,300 2.6886
2024-12-12 2023-06-30 13F/A-1 Apple Computer COM 037833100 287,064 -13,707 -4.56 55,682 12.27 2.9468
2023-08-09 2023-06-30 13F Apple Computer COM 037833100 287,064 -13,707 55,682 2.9468
2023-05-04 2023-03-31 13F Apple Computer COM 037833100 300,771 2,930 0.98 49,597 28.16 2.7628
2024-12-12 2022-12-31 13F/A-1 Apple Computer COM 037833100 297,841 6,641 2.28 38,698 -3.84 2.2412
2023-02-07 2022-12-31 13F Apple Computer COM 037833100 297,841 6,641 38,698 2.2412
2024-12-12 2022-09-30 13F/A-1 Apple Computer COM 037833100 291,200 -38,512 -11.68 40,244 89,328.89 2.9193
2022-11-10 2022-09-30 13F Apple Computer COM 037833100 291,200 -38,512 40 2.9194
2022-08-04 2022-06-30 13F Apple Computer COM 037833100 329,712 18,750 6.03 45 -16.67 3.1331
2022-05-11 2022-03-31 13F Apple Computer COM 037833100 310,962 2,338 0.76 54 0.00 3.0046
2022-03-28 2021-12-31 13F/A-1 Apple Computer COM 037833100 308,624 12,634 4.27 55 -99.87 3.0095
2022-02-02 2021-12-31 13F Apple Computer COM 037833100 308,624 12,634 54,802 3.0095
2021-11-02 2021-09-30 13F Apple Computer COM 037833100 295,990 -21 -0.01 41,883 3.31 2.5653
2021-08-09 2021-06-30 13F/A-1 Apple Computer COM 037833100 296,011 4,617 1.58 40,542 13.90 2.4967
2021-07-27 2021-06-30 13F Apple Computer COM 037833100 290,247 -1,147 38,513 2.4070
2021-04-27 2021-03-31 13F Apple Computer COM 037833100 291,394 1,147 0.40 35,594 -7.58 2.1458
2021-02-01 2020-12-31 13F Apple Computer COM 037833100 290,247 149,807 106.67 38,513 136.80 2.4070
2020-11-03 2020-09-30 13F Apple Computer COM 037833100 140,440 92,737 194.40 16,264 -6.53 2.0996
2020-07-17 2020-06-30 13F/A-1 Apple Computer COM 037833100 47,703 6,580 16.00 17,402 66.41 2.4345
2020-07-17 2020-06-30 13F Apple Computer COM 037833100 1,000 -40,123 17,401 2,435,085.6079
2020-05-05 2020-03-31 13F Apple Computer COM 037833100 41,123 6,061 17.29 10,457 1.57 1.8740
2020-02-04 2019-12-31 13F Apple Computer COM 037833100 35,062 2,147 6.52 10,296 39.65 1.3597
2019-10-30 2019-09-30 13F Apple Computer COM 037833100 32,915 693 2.15 7,372 15.60 1.0864
2019-08-05 2019-06-30 13F Apple Computer COM 037833100 32,222 6,332 24.46 6,377 29.69 0.9776
2019-05-06 2019-03-31 13F Apple Computer COM 037833100 25,890 3,327 14.75 4,918 38.16 0.8081
2019-01-26 2018-12-31 13F Apple Computer COM 037833100 22,563 -307 -1.34 3,559 -31.05 0.6954
2018-11-14 2018-09-30 13F Apple Computer COM 037833100 22,870 413 1.84 5,162 24.12 1.0110
2018-07-19 2018-06-30 13F APPLE COM 037833100 22,457 493 2.24 4,159 12.95 1.5551
2018-05-10 2018-03-31 13F APPLE COM 037833100 21,964 1,427 6.95 3,682 6.05 1.5287
2018-02-02 2017-12-31 13F APPLE COM 037833100 20,537 931 4.75 3,472 14.97 1.4854
2017-11-07 2017-09-30 13F APPLE COM 037833100 19,606 1,420 7.81 3,020 15.31 1.5195
2017-07-27 2017-06-30 13F APPLE COM 037833100 18,186 1,568 9.44 2,619 9.77 1.3557
2017-05-10 2017-03-31 13F APPLE COM 037833100 16,618 573 3.57 2,386 28.35 1.2863
2017-01-27 2016-12-31 13F APPLE COM 037833100 16,045 2,563 19.01 1,859 22.14 1.2150
2016-10-28 2016-09-30 13F APPLE COM 037833100 13,482 2,003 17.45 1,522 38.49 1.0541
2016-08-04 2016-06-30 13F APPLE COM 037833100 11,479 4,738 70.29 1,099 49.32 0.7421
2016-05-02 2016-03-31 13F APPLE COM 037833100 6,741 299 4.64 736 8.24 0.5769
2016-02-02 2015-12-31 13F APPLE COM 037833100 6,442 451 7.53 680 3.03 0.5730
2015-10-22 2015-09-30 13F APPLE COM 037833100 5,991 1,088 22.19 660 7.32 0.5673
2015-08-06 2015-06-30 13F APPLE COM 037833100 4,903 245 5.26 615 6.22 0.5105
2015-05-06 2015-03-31 13F APPLE COM 037833100 4,658 -225 -4.61 579 7.42 0.4777
2015-02-10 2014-12-31 13F APPLE COM 037833100 4,883 -709 -12.68 539 -4.60 0.4814
2014-11-13 2014-09-30 13F/A-1 APPLE COM 037833100 5,592 734 15.11 565 25.00 0.5873
2014-11-07 2014-09-30 13F APPLE COM 037833100 5,592 565
2014-08-06 2014-06-30 13F APPLE COM 037833100 4,858 4,171 607.13 452 22.49 0.4842
2014-05-05 2014-03-31 13F APPLE COM 037833100 687 0 0.00 369 -4.16 0.4269
2014-02-07 2013-12-31 13F APPLE COM 037833100 687 687 385 0.4851
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.