Alphabet Inc.
CL ˙ SNSE ˙ US02079K3059
SecurityCL:GOOGL / Alphabet Inc.
InstitutionM3 Advisory Group, LLC
Latest Disclosed Ownership16,898 shares
Latest Disclosed Value $ 4,859,258
M3 Advisory Group, LLC reports 0.61% decrease in ownership of GOOGL / Alphabet Inc.

On April 22, 2026 - M3 Advisory Group, LLC filed a 13F-HR form disclosing ownership of 16,898 shares of Alphabet Inc. (CL:GOOGL) valued at $4,859,258 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 17,001 shares of Alphabet Inc.. This represents a change in shares of -0.61% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 16,898 -103 -0.61 4,859 -8.68 2.9951
2026-01-16 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 17,001 -3,355 -16.48 5,321 7.54 3.2444
2025-11-10 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 20,356 222 1.10 4,948 39.46 3.0866
2025-07-25 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 20,134 509 2.59 3,548 16.94 2.4550
2025-04-22 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 19,625 -406 -2.03 3,035 -19.97 2.3981
2025-01-21 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 20,031 81 0.41 3,792 14.60 2.7149
2024-10-17 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 19,950 -28 -0.14 3,309 -9.10 2.4300
2024-07-22 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 19,978 488 2.50 3,639 23.73 2.9961
2024-04-29 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 19,490 198 1.03 2,942 9.17 2.6658
2024-03-19 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 19,292 19,292 2,695 3.1558
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.