Alphabet Inc.
CL ˙ SNSE ˙ US02079K3059
SecurityCL:GOOGL / Alphabet Inc.
InstitutionJohnson Financial Group, LLC
Latest Disclosed Ownership13,936 shares
Latest Disclosed Value $ 4,007,396
Johnson Financial Group, LLC reports 161.37% increase in ownership of GOOGL / Alphabet Inc.

On May 14, 2026 - Johnson Financial Group, LLC filed a 13F-HR form disclosing ownership of 13,936 shares of Alphabet Inc. (CL:GOOGL) valued at $4,007,396 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 5,332 shares of Alphabet Inc.. This represents a change in shares of 161.37% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ALPHABET CAP STK CL A 02079K305 13,936 8,604 161.37 4,007 140.23 0.2668
2026-02-10 2025-12-31 13F ALPHABET CAP STK CL A 02079K305 5,332 1,391 35.30 1,669 74.11 0.1033
2025-10-30 2025-09-30 13F ALPHABET CAP STK CL A 02079K305 3,941 1,936 96.56 958 171.39 0.0876
2025-08-11 2025-06-30 13F ALPHABET CAP STK CL A 02079K305 2,005 -6,251 -75.71 353 -72.34 0.0335
2025-05-12 2025-03-31 13F ALPHABET CAP STK CL A 02079K305 8,256 6,256 312.80 1,277 237.57 0.1347
2025-02-04 2024-12-31 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 379 14.20 0.0443
2024-10-30 2024-09-30 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 332 -9.07 0.0403
2024-08-01 2024-06-30 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 364 20.93 0.0476
2024-05-10 2024-03-31 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 302 7.89 0.0381
2024-02-06 2023-12-31 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 279 6.90 0.0358
2023-11-07 2023-09-30 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 262 9.21 0.0374
2023-07-31 2023-06-30 13F ALPHABET CAP STK CL A 02079K305 2,000 0 0.00 239 15.46 0.0327
2023-05-09 2023-03-31 13F ALPHABET CAP STK CL A 02079K305 2,000 2,000 207 0.0312
2023-02-01 2022-12-31 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 0 -3,564 -100.00 0 -100.00
2022-11-10 2022-09-30 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 3,564 3,436 2,684.38 340 21.86 0.0465
2022-08-11 2022-06-30 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 128 0 0.00 279 -21.85 0.0567
2022-05-06 2022-03-31 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 128 0 0.00 357 -3.77 0.0599
2022-02-11 2021-12-31 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 128 23 21.90 371 32.50 0.0601
2021-11-15 2021-09-30 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 105 -7 -6.25 280 2.56 0.0545
2021-08-12 2021-06-30 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 112 -210 -65.22 273 -12.78 0.0530
2017-11-09 2017-09-30 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 322 13 4.21 313 9.06 0.2606
2017-11-03 2017-06-30 13F/A-1 Alphabet Inc. Capital Stock CAP STK CL A 02079K305 309 10 3.34 287 13.44 0.2416
2017-07-19 2017-06-30 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 309 10 287
2017-05-11 2017-03-31 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 299 -377 -55.77 253 -52.80 0.2881
2017-05-11 2016-12-31 13F Alphabet Inc. Capital Stock CAP STK CL A 02079K305 676 676 536 0.4294
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.