Alphabet Inc.
CL ˙ SNSE ˙ US02079K3059
SecurityCL:GOOGL / Alphabet Inc.
InstitutionColonial Trust Advisors
Latest Disclosed Ownership133,607 shares
Latest Disclosed Value $ 38,419,891
Colonial Trust Advisors reports 2.48% decrease in ownership of GOOGL / Alphabet Inc.

On May 12, 2026 - Colonial Trust Advisors filed a 13F-HR form disclosing ownership of 133,607 shares of Alphabet Inc. (CL:GOOGL) valued at $38,419,891 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 137,004 shares of Alphabet Inc.. This represents a change in shares of -2.48% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 133,607 -3,397 -2.48 38,420 -10.41 2.9859
2026-02-12 2025-12-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 137,004 -923 -0.67 42,882 27.89 3.2269
2025-11-10 2025-09-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 137,927 1,464 1.07 33,530 39.43 2.5827
2025-08-13 2025-06-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 136,463 3,741 2.82 24,049 17.17 1.9871
2025-05-14 2025-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 132,722 832 0.63 20,524 -17.79 1.8258
2025-02-13 2024-12-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 131,890 -2,610 -1.94 24,967 11.93 2.2128
2024-11-12 2024-09-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 134,500 8,476 6.73 22,307 -2.83 1.9291
2024-08-14 2024-06-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 126,024 1,345 1.08 22,955 21.99 2.1979
2024-05-14 2024-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 124,679 -1,238 -0.98 18,818 6.98 1.8608
2024-02-14 2023-12-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 125,917 -860 -0.68 17,589 6.02 1.8662
2023-11-13 2023-09-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 126,777 1,309 1.04 16,590 10.47 1.9001
2023-08-14 2023-06-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 125,468 -1,273 -1.00 15,019 14.24 1.6691
2023-05-11 2023-03-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 126,741 318 0.25 13,147 17.86 1.5446
2023-02-14 2022-12-31 13F ALPHABET INC CAP STK CL A Stock 02079K305 126,423 290 0.23 11,154 -7.55 1.3685
2022-11-14 2022-09-30 13F ALPHABET INC CAP STK CL A Stock 02079K305 126,133 119,942 1,937.36 12,065 -10.57 1.6342
2022-08-12 2022-06-30 13F ALPHABET INC. CS 02079K305 6,191 103 1.69 13,491 -20.32 1.8969
2022-05-09 2022-03-31 13F ALPHABET INC SHS CL A CS 02079K305 6,088 60 1.00 16,931 -3.04 2.0040
2022-02-14 2021-12-31 13F ALPHABET INC SHS CL A CS 02079K305 6,028 -178 -2.87 17,462 5.25 1.9533
2021-11-12 2021-09-30 13F ALPHABET INC SHS CL A CS 02079K305 6,206 -31 -0.50 16,591 8.95 2.0464
2021-08-05 2021-06-30 13F ALPHABET INC SHS CL A CS 02079K305 6,237 127 2.08 15,228 20.84 1.8592
2021-05-10 2021-03-31 13F ALPHABET INC SHS CL A CS 02079K305 6,110 -30 -0.49 12,602 17.12 1.6562
2021-01-29 2020-12-31 13F ALPHABET INC SHS CL A CS 02079K305 6,140 200 3.37 10,760 23.59 1.4930
2020-10-26 2020-09-30 13F ALPHABET INC SHS CL A CS 02079K305 5,940 -8 -0.13 8,706 3.23 1.3679
2020-08-10 2020-06-30 13F ALPHABET INC SHS CL A CS 02079K305 5,948 82 1.40 8,434 23.76 1.4388
2020-05-06 2020-03-31 13F ALPHABET INC SHS CL A CS 02079K305 5,866 201 3.55 6,815 -10.18 1.4263
2020-02-14 2019-12-31 13F ALPHABET INC SHS CL A CS 02079K305 5,665 -50 -0.87 7,587 8.73 1.2592
2019-11-15 2019-09-30 13F ALPHABET INC SHS CL A CS 02079K305 5,715 -63 -1.09 6,978 11.54 1.2342
2019-08-21 2019-06-30 13F ALPHABET INC SHS CL A CS 02079K305 5,778 31 0.54 6,256 -7.51 1.1323
2019-05-15 2019-03-31 13F ALPHABET INC SHS CL A CS 02079K305 5,747 502 9.57 6,764 23.41 1.2836
2019-02-11 2018-12-31 13F ALPHABET INC-CL A CS 02079K305 5,245 -396 -7.02 5,481 -19.50 1.3387
2018-11-14 2018-09-30 13F ALPHABET INC SHS CL A CS 02079K305 5,641 35 0.62 6,809 7.57 1.2733
2018-08-14 2018-06-30 13F ALPHABET INC SHS CL A CS 02079K305 5,606 141 2.58 6,330 11.68 1.2543
2018-05-09 2018-03-31 13F ALPHABET INC SHS CL A CS 02079K305 5,465 -1,830 -25.09 5,668 -26.24 1.1556
2018-02-21 2017-12-31 13F ALPHABET INC SHS CL A CS 02079K305 7,295 1,926 35.87 7,684 46.98 1.1909
2017-11-14 2017-09-30 13F ALPHABET INC SHS CL A CS 02079K305 5,369 106 2.01 5,228 6.85 1.1485
2017-08-14 2017-06-30 13F ALPHABET INC CAP STK CLA CS 02079K305 5,263 1,579 42.86 4,893 38.97 1.1108
2017-05-15 2017-03-31 13F ALPHABET INC SHS CL A CS 02079K305 3,684 115 3.22 3,521 24.50 1.0833
2017-02-13 2016-12-31 13F ALPHABET INC SHS CL A CS 02079K305 3,569 -69 -1.90 2,828 -3.32 0.9129
2016-10-18 2016-09-30 13F ALPHABET INC SHS CL A CS 02079K305 3,638 15 0.41 2,925 14.75 0.9188
2016-08-22 2016-06-30 13F ALPHABET INC SHS CL A CS 02079K305 3,623 0 0.00 2,549 -7.78 0.8155
2016-05-13 2016-03-31 13F ALPHABET INC SHS CL A CS 02079K305 3,623 5 0.14 2,764 -1.81 0.9019
2016-02-12 2015-12-31 13F ALPHABET INC SHS CL A CS 02079K305 3,618 -20 -0.55 2,815 21.23 0.9361
2015-11-18 2015-09-30 13F ALPHABET INC SHS CL A CS 02079K305 3,638 166 4.78 2,322 23.84 0.7798
2015-08-05 2015-06-30 13F GOOGLE INC CL A CS 38259P508 3,472 30 0.87 1,875 -1.78 0.5812
2015-06-01 2015-03-31 13F GOOGLE INC CL A CS 38259P508 3,442 862 33.41 1,909 39.44 0.5833
2015-02-13 2014-12-31 13F GOOGLE INC CL A CS 38259P508 2,580 -690 -21.10 1,369 -28.85 0.5295
2014-11-14 2014-09-30 13F GOOGLE INC CL A CS 38259P508 3,270 -87 -2.59 1,924 -1.99 0.5959
2014-08-14 2014-06-30 13F GOOGLE INC CL A CS 38259P508 3,357 -59 -1.73 1,963 -48.72 0.5966
2014-02-14 2013-12-31 13F GOOGLE INC CL A CS 38259P508 3,416 127 3.86 3,828 32.87 1.2023
2013-11-14 2013-09-30 13F GOOGLE INC CL A CS 38259P508 3,289 162 5.18 2,881 4.65 0.9754
2013-08-14 2013-06-30 13F GOOGLE INC CL A CS 38259P508 3,127 3,127 2,753 0.9759
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.