Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionIMZ Advisory Inc
Latest Disclosed Ownership1,535 shares
Latest Disclosed Value $ 440,406
IMZ Advisory Inc reports 1.54% decrease in ownership of GOOG / Alphabet Inc.

On April 8, 2026 - IMZ Advisory Inc filed a 13F-HR form disclosing ownership of 1,535 shares of Alphabet Inc. (CL:GOOG) valued at $440,406 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 1,559 shares of Alphabet Inc.. This represents a change in shares of -1.54% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-08 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 1,535 -24 -1.54 440 -10.02 0.1665
2026-01-21 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 1,559 -132 -7.81 489 18.98 0.1792
2025-10-09 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 1,691 -39 -2.25 412 28.04 0.1533
2025-07-23 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 1,730 2 0.12 322 18.89 0.1287
2025-04-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 1,728 -10 -0.58 270 -18.43 0.1225
2025-01-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 1,738 -119 -6.41 331 6.09 0.1510
2024-10-07 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 1,857 45 2.48 313 -6.02 0.1448
2024-07-12 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 1,812 2 0.11 332 20.73 0.1659
2024-04-16 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 1,810 0 0.00 276 7.42 0.1421
2024-04-02 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 1,810 1,810 257 0.1383
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.