Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionPrincipal Street Partners, LLC
Latest Disclosed Ownership6,829 shares
Latest Disclosed Value $ 1,958,890
Principal Street Partners, LLC reports 0.04% increase in ownership of GOOG / Alphabet Inc.

On May 15, 2026 - Principal Street Partners, LLC filed a 13F-HR form disclosing ownership of 6,829 shares of Alphabet Inc. (CL:GOOG) valued at $1,958,890 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 6,826 shares of Alphabet Inc.. This represents a change in shares of 0.04% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 6,829 3 0.04 1,959 -8.55 0.3197
2026-02-17 2025-12-31 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 6,826 -7,171 -51.23 2,142 -37.20 0.3613
2025-11-14 2025-09-30 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 13,997 -26,995 -65.85 3,409 -53.12 0.5441
2025-08-14 2025-06-30 13F ALPHABET, INC. - CLASS C Common stock 02079K107 40,992 27,316 199.74 7,272 240.40 0.7130
2025-05-15 2025-03-31 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 13,676 8 0.06 2,137 -17.91 0.3974
2025-02-18 2024-12-31 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 13,668 -13,580 -49.84 2,603 -47.93 0.5118
2024-11-13 2024-09-30 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 27,248 13,464 97.68 4,997 97.67 0.8171
2024-08-14 2024-06-30 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 13,784 11 0.08 2,528 7.94 0.4528
2024-05-15 2024-03-31 13F ALPHABET INC CAP STOCK CL C Common stock 02079K107 13,773 180 1.32 2,342 22.30 0.4427
2024-02-07 2023-12-31 13F ALPHABET, INC. - CLASS C Common stock 02079K107 13,593 -13,593 -50.00 1,916 -46.57 0.4622
2023-11-01 2023-09-30 13F ALPHABET, INC. - CLASS C Common stock 02079K107 27,186 13,593 100.00 3,584 118.00 0.7102
2023-08-21 2023-06-30 13F/A-1 ALPHABET, INC. - CLASS C Common stock 02079K107 13,593 0 0.00 1,644 16.35 0.3908
2023-08-15 2023-06-30 13F ALPHABET, INC. - CLASS C Common stock 02079K107 13,593 0 1,414 0.3573
2023-05-11 2023-03-31 13F ALPHABET, INC. - CLASS C Common stock 02079K107 13,593 236 1.77 1,414 19.24 0.3573
2023-02-15 2022-12-31 13F ALPHABET, INC. - CLASS C Common stock 02079K107 13,357 -5,598 -29.53 1,185 -34.96 0.2986
2022-11-14 2022-09-30 13F ALPHABET, INC. - CLASS C Common stock 02079K107 18,955 18,156 2,272.34 1,822 4.23 0.4856
2022-08-15 2022-06-30 13F ALPHABET, INC. - CLASS C Common stock 02079K107 799 287 56.05 1,748 22.24 0.4528
2022-05-05 2022-03-31 13F ALPHABET, INC. - CLASS C Common stock 02079K107 512 0 0.00 1,430 -3.44 0.3279
2022-02-07 2021-12-31 13F Alphabet, Inc. - Class C Common stock 02079K107 512 0 0.00 1,481 8.58 0.3565
2021-11-10 2021-09-30 13F Alphabet, Inc. - Class C Common stock 02079K107 512 0 0.00 1,364 6.31 0.3716
2021-08-10 2021-06-30 13F Alphabet, Inc. - Class C Common stock 02079K107 512 1 0.20 1,283 21.38 0.3385
2021-05-13 2021-03-31 13F Alphabet Inc. Class C Common stock 02079K107 511 -1 -0.20 1,057 17.84 0.1364
2021-02-16 2020-12-31 13F Alphabet, Inc. - Class C Common stock 02079K107 512 0 0.00 897 19.28 0.2747
2020-11-12 2020-09-30 13F Alphabet, Inc. - Class C Common stock 02079K107 512 -265 -34.11 752 -16.72 0.2642
2020-05-14 2020-03-31 13F Alphabet Inc. Class C Common stock 02079K107 777 0 0.00 903 -13.09 0.3790
2020-03-04 2019-12-31 13F Alphabet Inc. Class C Common stock 02079K107 777 -96 -11.00 1,039 -2.35 0.2315
2019-11-14 2019-09-30 13F ALPHABET INC CAP STK CL C Common stock 02079K107 873 0 0.00 1,064 12.71 0.2664
2019-08-15 2019-06-30 13F ALPHABET INC CAP STK CL C Common stock 02079K107 873 873 944 0.5208
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.