Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionFormidable Asset Management, LLC
Latest Disclosed Ownership41,618 shares
Latest Disclosed Value $ 13,022,988
Formidable Asset Management, LLC reports 3.20% decrease in ownership of GOOG / Alphabet Inc.

On April 22, 2026 - Formidable Asset Management, LLC filed a 13F-HR form disclosing ownership of 41,618 shares of Alphabet Inc. (CL:GOOG) valued at $13,022,988 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 25,780 shares of Alphabet Inc.. This represents a change in shares of -3.20% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 41,618 -1,377 -3.20 13,023 23.20 2.0106
2026-01-16 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 42,995 -816 -1.86 10,570 31.09 1.5379
2025-10-29 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 43,811 4,150 10.46 8,063 28.21 1.2698
2025-07-16 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 39,661 131 0.33 6,289 1.85 1.0519
2025-05-05 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 39,530 387 0.99 6,176 -17.16 1.0324
2025-02-19 2024-12-31 13F ALPHABET COM 02079K107 39,143 -405 -1.02 7,454 12.73 1.2243
2024-11-12 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 39,548 1,330 3.48 6,612 -5.66 1.0562
2024-08-08 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 38,218 4,950 14.88 7,010 38.38 1.1335
2024-05-15 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 33,268 15,349 85.66 5,065 100.59 0.8258
2024-02-07 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 17,919 -669 -3.60 2,525 3.06 0.5244
2023-11-09 2023-09-30 13F ALPHABET INC. CLASS C COM 02079K107 18,588 375 2.06 2,451 122,400.00 0.5429
2023-08-15 2023-06-30 13F ALPHABET INC COM CL C COM CL C 02079K107 18,213 234 1.30 2 100.00 0.4808
2023-05-09 2023-03-31 13F ALPHABET INC COM CL C COM CL C 02079K107 17,979 -962 -5.08 2 0.00 0.3983
2023-02-07 2022-12-31 13F ALPHABET INC COM CL C COM CL C 02079K107 18,941 -65 -0.34 2 -99.95 0.3797
2022-11-14 2022-09-30 13F ALPHABET INCORPORATED CAP STK CLASS C COM 02079K107 19,006 16,779 753.44 1,980 -7.26 0.4592
2022-08-18 2022-06-30 13F/A-1 ALPHABET INCORPORATED CAP STK CLASS C COM 02079K107 2,227 1,285 136.41 2,135 -18.85 0.4806
2022-08-16 2022-06-30 13F ALPHABET INCORPORATED CAP STK CLASS C COM 02079K107 2,227 1,285 2,135 0.4958
2022-05-04 2022-03-31 13F ALPHABET INCORPORATED CAP STK CLASS C COM 02079K107 942 25 2.73 2,631 -0.68 0.5044
2022-02-07 2021-12-31 13F ALPHABET INC COM CL C COM CL C 02079K107 917 -7 -0.76 2,649 7.55 0.5084
2021-11-10 2021-09-30 13F ALPHABET INC COM CL C COM CL C 02079K107 924 802 657.38 2,463 704.90 0.4626
2021-08-16 2021-06-30 13F/A-2 ALPHABET INC COM CL C Common Stock 02079K107 122 -762 -86.20 306 -83.76 0.0657
2021-08-06 2021-06-30 13F ALPHABET INC COM CL C COM CL C 02079K107 53 -831 2,321 0.5469
2021-05-12 2021-03-31 13F ALPHABET INC COM CL C COM CL C 02079K107 884 24 2.79 1,884 26.61 0.4095
2021-01-29 2020-12-31 13F ALPHABET INC COM CL C COM CL C 02079K107 860 -2 -0.23 1,488 18.28 0.3448
2020-12-14 2020-09-30 13F/A-1 ALPHABET INCORPORATED CAP STK CLASS C Equity 02079K107 862 55 6.82 1,258 3.45 0.3667
2020-11-13 2020-09-30 13F ALPHABET INC COM CL C COM CL C 02079K107 862 55 1,257 342,391.1267
2020-08-13 2020-06-30 13F ALPHABET INCORPORATED CAP STK CLASS C Equity 02079K107 807 63 8.47 1,216 40.58 0.3586
2020-06-01 2020-03-31 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 744 -119 -13.79 865 -32.10 0.3406
2020-02-13 2019-12-31 13F ALPHABET INC COM CL C COM CL C 02079K107 863 863 1,274 0.4016
2019-11-08 2019-09-30 13F ALPHABET INC COM CL C COM CL C 02079K107 0 -892 -100.00 0 -100.00
2019-10-15 2019-06-30 13F ALPHABET INC COM CL C COM CL C 02079K107 892 892 1,078 0.3707
2018-02-13 2017-12-31 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 0 -1,011 -100.00 0 -100.00
2017-11-13 2017-09-30 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 1,011 44 4.55 970 10.35 0.4093
2017-08-11 2017-06-30 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 967 -18 -1.83 879 -4.46 0.4335
2017-05-12 2017-03-31 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 985 0 0.00 920 21.05 0.4011
2017-02-08 2016-12-31 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 985 -61 -5.83 760 -6.52 0.3840
2016-11-14 2016-09-30 13F ALPHABET INCORPORATED CAP STK CLASS C Common 02079K107 1,046 0 0.00 813 4.90 0.4041
2016-08-12 2016-06-30 13F ALPHABET INCORPORATED CAP STK CLASS C CAP STK CL C 02079K107 1,046 25 2.45 775 5.01 0.4313
2016-05-10 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 1,021 -46 -4.31 738 -6.94 0.5187
2016-02-02 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 1,067 -39 -3.53 793 18.01 0.5494
2015-11-12 2015-09-30 13F GOOGLE CL C 38259P706 1,106 32 2.98 672 20.21 0.4487
2015-08-14 2015-06-30 13F GOOGLE INCORPORATED CLASS C COM 38259P706 1,074 0 0.00 559 -1.58 0.3565
2015-05-14 2015-03-31 13F GOOGLE INCORPORATED CLASS C COM 38259P706 1,074 0 0.00 568 0.53 0.3736
2015-02-27 2014-12-31 13F GOOGLE INCORPORATED CLASS C COM 38259P706 1,074 -17 -1.56 565 -6.77 0.3858
2014-11-14 2014-09-30 13F GOOGLE INCORPORATED CLASS C COM 38259P706 1,091 54 5.21 606 1.51 0.4005
2014-08-21 2014-06-30 13F GOOGLE INCORPORATED CLASS C COM 38259P706 1,037 6 0.58 597 12.01 0.3607
2014-05-15 2014-03-31 13F GOOGLE INCORPORATED CLASS C COM 38259P706 1,031 1,031 533 0.3722
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.