Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionFinancial Partners Group, Inc
Latest Disclosed Ownership26,527 shares
Latest Disclosed Value $ 7,609,485
Financial Partners Group, Inc reports 0.20% decrease in ownership of GOOG / Alphabet Inc.

On April 10, 2026 - Financial Partners Group, Inc filed a 13F-HR form disclosing ownership of 26,527 shares of Alphabet Inc. (CL:GOOG) valued at $7,609,485 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 3, 2026 disclosing 26,580 shares of Alphabet Inc.. This represents a change in shares of -0.20% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-10 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 26,527 -53 -0.20 7,609 -15.44 0.9103
2026-02-03 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 26,580 -183 -0.68 8,998 38.05 1.0404
2025-10-17 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 26,763 -41 -0.15 6,518 37.11 0.8119
2025-07-15 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 26,804 -85 -0.32 4,755 13.19 0.6575
2025-05-06 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 26,889 835 3.20 4,201 -15.34 0.6485
2025-01-24 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 26,054 -104 -0.40 4,962 13.45 0.7240
2024-10-30 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 26,158 -1,451 -5.26 4,373 -13.63 0.6473
2024-07-19 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 27,609 -113 -0.41 5,064 19.98 0.7993
2024-05-07 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 27,722 -256 -0.92 4,221 7.05 0.6732
2024-02-09 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 27,978 106 0.38 3,943 7.41 0.7070
2023-11-13 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 27,872 827 3.06 3,670 5.58 0.7567
2023-08-08 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 27,045 1 0.00 3,476 23.61 0.7038
2023-05-12 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 27,044 -235 -0.86 2,813 8.53 0.6255
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 27,279 -1,274 -4.46 2,592 -5.61 0.5698
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 28,553 27,089 1,850.34 2,745 -14.30 0.7230
2022-08-12 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 1,464 -10 -0.68 3,203 -22.20 0.8032
2022-04-29 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,474 -2 -0.14 4,117 2.77 0.8909
2022-02-10 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,476 17 1.17 4,006 3.01 0.8753
2021-11-05 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,459 6 0.41 3,889 6.78 0.9162
2021-08-13 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,453 -22 -1.49 3,642 19.37 0.9380
2021-05-04 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,475 29 2.01 3,051 11.55 0.8654
2021-02-16 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,446 -229 -13.67 2,735 11.09 0.8184
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,675 -27 -1.59 2,462 2.33 0.8456
2020-08-10 2020-06-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,702 112 7.04 2,406 36.86 0.9400
2020-08-06 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 1,702 112 2,406 902,059.4399
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 1,590 1,387 683.25 1,758 495.93 1.0896
2020-02-10 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 203 0 0.00 295 19.43 0.1147
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 203 -28 -12.12 247 -1.20 0.1098
2019-08-15 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 231 37 19.07 250 9.65 0.1174
2019-05-07 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 194 -5 -2.51 228 10.68 0.1233
2019-02-14 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 199 6 3.11 206 -10.43 0.1406
2018-11-02 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 193 0 0.00 230 6.98 0.1499
2018-08-03 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 193 193 215 0.1577
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.