Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionFinancial Advisory Service, Inc.
Latest Disclosed Ownership54,104 shares
Latest Disclosed Value $ 16,977,977
Financial Advisory Service, Inc. reports 3.29% increase in ownership of GOOG / Alphabet Inc.

On February 18, 2026 - Financial Advisory Service, Inc. filed a 13F-HR form disclosing ownership of 54,104 shares of Alphabet Inc. (CL:GOOG) valued at $16,977,977 USD as of December 31, 2025. The entity filed a previous 13F-HR on October 29, 2025 disclosing 52,379 shares of Alphabet Inc.. This represents a change in shares of 3.29% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-02-18 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 54,104 1,725 3.29 16,978 33.09 1.0971
2025-10-29 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 52,379 817 1.58 12,757 39.47 0.8640
2025-08-14 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 51,562 757 1.49 9,147 15.23 0.6766
2025-05-05 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 50,805 489 0.97 7,937 -17.17 0.6475
2025-02-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 50,316 4,521 9.87 9,582 25.16 0.8046
2024-10-17 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 45,795 1,337 3.01 7,656 -6.11 0.6090
2024-07-29 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 44,458 428 0.97 8,155 21.63 0.7047
2024-04-29 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 44,030 -10,063 -18.60 6,704 -12.06 0.5941
2024-01-23 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 54,093 702 1.31 7,623 8.30 0.7243
2023-10-23 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 53,391 498 0.94 7,040 10.02 0.7525
2023-08-08 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 52,893 1,578 3.08 6,398 19.90 0.8094
2023-05-11 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 51,315 527 1.04 5,337 18.42 0.5785
2023-02-01 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 50,788 4,066 8.70 4,506 0.31 0.5106
2022-10-20 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 46,722 44,543 2,044.19 4,492 -5.75 0.4989
2022-08-02 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 2,179 256 13.31 4,766 -11.26 0.5017
2022-05-04 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 1,923 136 7.61 5,371 3.87 0.5055
2022-02-11 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,787 -177 -9.01 5,171 -1.22 0.4745
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,964 29 1.50 5,235 7.94 0.4901
2021-07-29 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,935 136 7.56 4,850 30.34 0.4551
2021-05-17 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,799 -102 -5.37 3,721 11.74 0.3873
2021-02-10 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,901 30 1.60 3,330 21.09 0.3788
2020-11-16 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 1,871 5 0.27 2,750 4.25 0.3757
2020-07-21 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 1,866 -6 -0.32 2,638 21.18 0.3887
2020-05-14 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 1,872 1,010 117.17 2,177 88.81 0.3808
2020-01-31 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 862 0 0.00 1,153 9.71 0.1941
2019-11-06 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 862 36 4.36 1,051 17.69 0.1905
2019-07-25 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 826 0 0.00 893 -7.84 0.1663
2019-05-13 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 826 18 2.23 969 15.77 0.1891
2019-02-08 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 808 290 55.98 837 35.44 0.1915
2018-11-05 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 518 0 0.00 618 6.92 0.1406
2018-07-26 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 518 10 1.97 578 10.31 0.1553
2018-05-02 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 508 15 3.04 524 1.55 0.1510
2018-01-29 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 493 0 0.00 516 9.09 0.1355
2017-10-19 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 493 15 3.14 473 8.99 0.1320
2017-08-01 2017-06-30 13F ALPHABET CAP STK CL C 02079K107 478 10 2.14 434 11.86 0.1293
2017-05-08 2017-03-31 13F ALPHABET CAP STK CL C 02079K107 468 106 29.28 388 39.07 0.1198
2017-02-07 2016-12-31 13F ALPHABET CAP STK CL C 02079K107 362 -91 -20.09 279 -20.74 0.0827
2016-11-01 2016-09-30 13F ALPHABET CAP STK CL C 02079K107 453 -100 -18.08 352 -8.09 0.1153
2016-08-09 2016-06-30 13F ALPHABET CAP STK CL C 02079K107 553 -8 -1.43 383 -8.37 0.1414
2016-05-03 2016-03-31 13F ALPHABET CAP STK CL C 02079K107 561 100 21.69 418 19.43 0.2147
2016-01-22 2015-12-31 13F ALPHABET CAP STK CL C 02079K107 461 35 8.22 350 35.14 0.1749
2015-10-20 2015-09-30 13F GOOGLE CL C 38259P706 426 426 259 0.1492
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.