Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership6,757,501 shares
Latest Disclosed Value $ 1,938,456,743
Baird Financial Group, Inc. reports 0.99% increase in ownership of GOOG / Alphabet Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 6,757,501 shares of Alphabet Inc. (CL:GOOG) valued at $1,938,456,743 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 6,691,286 shares of Alphabet Inc.. This represents a change in shares of 0.99% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 6,757,501 66,215 0.99 1,938,457 -7.68 1.6297
2026-02-13 2025-12-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 6,691,286 -4,381 -0.07 2,099,726 28.76 3.2730
2025-11-13 2025-09-30 13F ALPHABET INC C COMMON 02079K107 6,695,667 124,536 1.90 1,630,730 39.90 2.6224
2025-08-13 2025-06-30 13F ALPHABET INC CAP STK CL C COMMON 02079K107 6,571,131 163,361 2.55 1,165,653 16.44 2.0439
2025-05-15 2025-03-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 6,407,770 201,377 3.24 1,001,086 -15.30 1.9275
2025-02-14 2024-12-31 13F ALPHABET COMMON 02079K107 6,206,393 108,937 1.79 1,181,946 15.94 2.2604
2024-11-14 2024-09-30 13F ALPHABET INC C COMMON 02079K107 6,097,456 88,645 1.48 1,019,434 -7.50 1.9797
2024-08-14 2024-06-30 13F ALPHABET COMMON 02079K107 6,008,811 196,689 3.38 1,102,136 24.54 2.2863
2024-05-14 2024-03-31 13F ALPHABET COMMON 02079K107 5,812,122 111,453 1.96 884,954 10.15 1.8557
2024-02-14 2023-12-31 13F ALPHABET COMMON 02079K107 5,700,669 119,370 2.14 803,395 9.17 1.8309
2023-11-13 2023-09-30 13F ALPHABET COMMON 02079K107 5,581,299 85,664 1.56 735,894 10.69 2.0072
2023-08-11 2023-06-30 13F ALPHABET COMMON 02079K107 5,495,635 -971,654 -15.02 664,807 -1.16 1.7547
2023-05-15 2023-03-31 13F ALPHABET COMMON 02079K107 6,467,289 194,307 3.10 672,598 120,870.86 1.6591
2023-02-13 2022-12-31 13F ALPHABET COMMON 02079K107 6,272,982 1,010,886 19.21 557 -99.89 1.4657
2022-11-15 2022-09-30 13F ALPHABET COMMON 02079K107 5,262,096 5,004,540 1,943.09 505,951 -10.20 1.4908
2022-08-08 2022-06-30 13F ALPHABET COMMON 02079K107 257,556 1,197 0.47 563,391 -21.31 1.5640
2022-05-13 2022-03-31 13F ALPHABET COMMON 02079K107 256,359 2,111 0.83 716,008 -2.68 1.7693
2022-02-09 2021-12-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 254,248 1,390 0.55 735,690 9.16 1.7199
2021-11-12 2021-09-30 13F ALPHABET INC CAP STK CL C COMMON 02079K107 252,858 717 0.28 673,945 6.65 1.7237
2021-08-11 2021-06-30 13F ALPHABET INC CAP STK CL C COMMON 02079K107 252,141 -1,395 -0.55 631,946 20.49 1.6425
2021-05-13 2021-03-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 253,536 -3,568 -1.39 524,472 16.44 1.4709
2021-02-11 2020-12-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 257,104 1,072 0.42 450,416 19.71 1.3465
2020-11-12 2020-09-30 13F ALPHABET INC CAP STK CL C COMMON 02079K107 256,032 986 0.39 376,265 4.36 1.2891
2020-10-22 2020-06-30 13F/A-1 ALPHABET INC CAP STK CL C COMMON 02079K107 255,046 7,780 3.15 360,536 25.39 1.3581
2020-08-14 2020-06-30 13F ALPHABET INC CAP STK CL C COMMON 02079K107 245,967 -1,299 336,463 666,793.2227
2020-05-14 2020-03-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 247,266 2,713 1.11 287,524 -12.06 1.3131
2020-02-14 2019-12-31 13F ALPHABET INC CAP STK CL C COMMON 02079K107 244,553 1,089 0.45 326,972 10.17 1.1737
2019-11-14 2019-09-30 13F ALPHABET INC NON VOTING Common 02079K107 243,464 4,373 1.83 296,783 14.84 1.1689
2019-08-14 2019-06-30 13F ALPHABET INC NON VOTING COMMON 02079K107 239,091 138,852 138.52 258,437 119.74 1.0048
2019-05-14 2019-03-31 13F ALPHABET INC. CLASS C COMMON 02079K107 100,239 4,145 4.31 117,611 18.18 0.6877
2019-02-14 2018-12-31 13F ALPHABET COMMON 02079K107 96,094 14,177 17.31 99,517 1.64 0.6755
2018-11-13 2018-09-30 13F Alphabet Inc Class C Capital Stock COMMON 02079K107 81,917 2,136 2.68 97,916 10.07 0.6135
2018-08-13 2018-06-30 13F ALPHABET COMMON 02079K107 79,781 4,473 5.94 88,958 14.49 0.6038
2018-05-14 2018-03-31 13F ALPHABET COMMON 02079K107 75,308 -555 -0.73 77,702 -2.12 0.5471
2018-02-09 2017-12-31 13F ALPHABET COMMON 02079K107 75,863 502 0.67 79,383 9.83 0.5623
2017-11-14 2017-09-30 13F ALPHABET COMMON 02079K107 75,361 1,654 2.24 72,279 7.91 0.5452
2017-08-14 2017-06-30 13F ALPHABET COMMON 02079K107 73,707 -329 -0.44 66,980 9.06 0.5248
2017-06-19 2017-03-31 13F/A-1 ALPHABET COMMON 02079K107 74,036 6,419 9.49 61,417 17.68 0.4967
2017-05-09 2017-03-31 13F ALPHABET COMMON 02079K107 74,036 61,417
2017-02-10 2016-12-31 13F ALPHABET COMMON 02079K107 67,617 -1,222 -1.78 52,188 -2.47 0.4531
2016-11-10 2016-09-30 13F ALPHABET COMMON 02079K107 68,839 -5,296 -7.14 53,508 2.34 0.4793
2016-08-11 2016-06-30 13F ALPHABET COMMON 02079K107 74,135 5,199 7.54 52,283 1.81 0.4795
2016-05-12 2016-03-31 13F ALPHABET COMMON 02079K107 68,936 2,779 4.20 51,354 2.29 0.4913
2016-02-11 2015-12-31 13F ALPHABET COMMON 02079K107 66,157 -249 -0.37 50,206 24.27 0.5022
2015-11-12 2015-09-30 13F GOOGLE INC CL C COMMON 38259P706 66,406 859 1.31 40,402 18.42 0.4296
2015-08-14 2015-06-30 13F GOOGLE INC CL C COMMON 38259P706 65,547 65,547 34,118 0.3357
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.