Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
InstitutionApella Capital, LLC
Latest Disclosed Ownership87,462 shares
Latest Disclosed Value $ 29,684,771
Apella Capital, LLC reports 33.57% increase in ownership of GOOG / Alphabet Inc.

On April 20, 2026 - Apella Capital, LLC filed a 13F-HR form disclosing ownership of 87,462 shares of Alphabet Inc. (CL:GOOG) valued at $29,684,771 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 65,480 shares of Alphabet Inc.. This represents a change in shares of 33.57% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-20 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 87,462 21,982 33.57 29,685 44.47 0.4406
2026-01-21 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 65,480 -10,792 -14.15 20,548 6.95 0.4061
2025-10-17 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 76,272 1,729 2.32 19,211 45.15 0.4276
2025-07-08 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 74,543 64,518 643.57 13,236 720.01 0.3588
2025-04-10 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 10,025 3,167 46.18 1,615 23.58 0.0554
2025-01-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 6,858 194 2.91 1,306 17.13 0.0501
2024-10-03 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 6,664 2,324 53.55 1,115 34.99 0.0458
2024-07-10 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 4,340 1,929 80.01 827 116.80 0.0370
2024-04-10 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 2,411 -181 -6.98 381 6.72 0.0192
2024-01-05 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 2,592 60 2.37 358 7.21 0.0199
2023-10-10 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 2,532 177 7.52 334 17.25 0.0236
2023-07-06 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 2,355 2,230 1,784.00 285 4.03 0.0203
2022-07-08 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 125 125 273 0.0326
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.