Alphabet Inc.
CL ˙ SNSE ˙ US02079K1079
SecurityCL:GOOG / Alphabet Inc.
Institution180 Wealth Advisors, Llc
Latest Disclosed Ownership37,749 shares
Latest Disclosed Value $ 10,828,763
180 Wealth Advisors, Llc reports 0.10% decrease in ownership of GOOG / Alphabet Inc.

On May 1, 2026 - 180 Wealth Advisors, Llc filed a 13F-HR form disclosing ownership of 37,749 shares of Alphabet Inc. (CL:GOOG) valued at $10,828,763 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 9, 2026 disclosing 37,788 shares of Alphabet Inc.. This represents a change in shares of -0.10% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 37,749 -39 -0.10 10,829 -8.69 1.2309
2026-01-09 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 37,788 -39 -0.10 11,858 28.72 1.3501
2025-10-16 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 37,827 -330 -0.86 9,213 36.11 1.1225
2025-07-31 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 38,157 691 1.84 6,769 15.63 0.9440
2025-04-09 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 37,466 748 2.04 5,853 -16.29 0.9323
2025-01-14 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 36,718 -351 -0.95 6,993 12.83 1.0954
2024-11-01 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 37,069 167 0.45 6,198 -10.33 0.9755
2024-07-16 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 36,902 -1,223 -3.21 6,912 19.07 1.1273
2024-04-16 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 38,125 -1,029 -2.63 5,805 6.22 1.0434
2024-01-25 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 39,154 -498 -1.26 5,464 4.51 1.0936
2023-11-01 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 39,652 -568 -1.41 5,228 7.84 1.1767
2023-07-12 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 40,220 -569 -1.39 4,849 14.29 1.0648
2023-04-07 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 40,789 790 1.98 4,242 6.96 0.9870
2023-02-02 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 39,999 -185 -0.46 3,966 2.64 0.9328
2022-10-12 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 40,184 38,163 1,888.32 3,864 -12.36 1.0634
2022-07-11 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 2,021 -18 -0.88 4,409 -17.16 1.1258
2022-04-22 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 2,039 194 10.51 5,322 10.88 1.1615
2022-01-26 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 1,845 130 7.58 4,800 -1.21 1.0776
2021-10-28 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,715 88 5.41 4,859 8.12 1.0704
2021-08-13 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,627 14 0.87 4,494 18.79 1.0277
2021-05-25 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,613 445 38.10 3,783 80.83 0.9380
2021-01-27 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 1,168 828 243.53 2,092 295.46 0.6036
2020-10-23 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 340 -76 -18.27 529 -16.03 0.1983
2020-07-21 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 416 10 2.46 630 38.46 0.2503
2020-04-09 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 406 75 22.66 455 -4.41 0.2362
2020-01-17 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 331 8 2.48 476 21.12 0.1898
2019-10-22 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 323 0 0.00 393 0.51 0.1738
2019-08-05 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 323 -13 -3.87 391 -0.76 0.1760
2019-05-14 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 336 -38 -10.16 394 -11.66 0.1787
2019-01-15 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 374 0 0.00 446 0.00 0.2082
2018-11-14 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 374 62 19.87 446 28.16 0.2062
2018-08-08 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 312 -7 -2.19 348 6.75 0.1724
2018-06-01 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 319 -13 -3.92 326 -6.05 0.1693
2018-02-13 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 332 332 347 0.1767
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.