Amazon.com, Inc.
CL ˙ SNSE ˙ US0231351067
SecurityCL:AMZNCL / Amazon.com, Inc.
InstitutionXcel Wealth Management, LLC
Latest Disclosed Ownership134,063 shares
Latest Disclosed Value $ 27,921,301
Xcel Wealth Management, LLC reports 1.69% decrease in ownership of AMZNCL / Amazon.com, Inc.

On April 21, 2026 - Xcel Wealth Management, LLC filed a 13F-HR form disclosing ownership of 134,063 shares of Amazon.com, Inc. (CL:AMZNCL) valued at $27,921,301 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 136,370 shares of Amazon.com, Inc.. This represents a change in shares of -1.69% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F AMAZON COM COM 023135106 134,063 -2,307 -1.69 27,921 -11.29 7.7227
2026-01-26 2025-12-31 13F AMAZON COM COM 023135106 136,370 -416 -0.30 31,477 4.80 8.0064
2025-10-29 2025-09-30 13F AMAZON COM COM 023135106 136,786 35 0.03 30,034 0.11 7.8068
2025-07-15 2025-06-30 13F AMAZON COM COM 023135106 136,751 3,506 2.63 30,002 18.34 8.5389
2025-04-28 2025-03-31 13F AMAZON COM COM 023135106 133,245 6,278 4.94 25,351 -8.99 7.8995
2025-02-05 2024-12-31 13F AMAZON COM COM 023135106 126,967 40 0.03 27,855 17.78 7.7194
2024-10-21 2024-09-30 13F AMAZON COM COM 023135106 126,927 10,184 8.72 23,650 4.83 6.9179
2024-07-23 2024-06-30 13F AMAZON COM COM 023135106 116,743 -831 -0.71 22,561 6.38 7.0642
2024-04-22 2024-03-31 13F AMAZON COM COM 023135106 117,574 -1,138 -0.96 21,208 17.57 6.6301
2024-01-29 2023-12-31 13F AMAZON COM COM 023135106 118,712 -3,533 -2.89 18,037 16.08 6.3251
2023-10-17 2023-09-30 13F AMAZON COM COM 023135106 122,245 -9,929 -7.51 15,540 -9.81 6.1315
2023-07-26 2023-06-30 13F AMAZON COM COM 023135106 132,174 2,000 1.54 17,230 28.15 5.4441
2023-04-26 2023-03-31 13F AMAZON COM COM 023135106 130,174 1,627 1.27 13,446 24.53 4.7312
2023-02-15 2022-12-31 13F/A-1 AMAZON COM COM 023135106 128,547 380 0.30 10,798 -25.45 4.2524
2023-01-19 2022-12-31 13F AMAZON COM COM 023135106 128,547 380 11 4.2524
2022-10-20 2022-09-30 13F AMAZON COM COM 023135106 128,167 3,665 2.94 14,483 9.53 5.3927
2022-07-26 2022-06-30 13F AMAZON COM COM 023135106 124,502 117,907 1,787.82 13,223 -38.50 4.8198
2022-04-29 2022-03-31 13F AMAZON COM COM 023135106 6,595 616 10.30 21,500 7.85 5.8958
2022-02-03 2021-12-31 13F AMAZON COM COM 023135106 5,979 -36 -0.60 19,936 0.89 5.1250
2021-10-21 2021-09-30 13F AMAZON COM COM 023135106 6,015 573 10.53 19,760 5.54 5.7291
2021-07-15 2021-06-30 13F AMAZON COM COM 023135106 5,442 59 1.10 18,722 12.40 5.6512
2021-04-15 2021-03-31 13F AMAZON COM COM 023135106 5,383 642 13.54 16,656 7.87 5.9403
2021-01-13 2020-12-31 13F AMAZON COM COM 023135106 4,741 22 0.47 15,441 3.92 6.6640
2020-10-27 2020-09-30 13F AMAZON COM COM 023135106 4,719 257 5.76 14,859 20.72 7.6400
2020-07-10 2020-06-30 13F AMAZON COM COM 023135106 4,462 -211 -4.52 12,309 35.10 7.6357
2020-04-07 2020-03-31 13F AMAZON COM COM 023135106 4,673 191 4.26 9,111 10.01 8.2166
2020-01-09 2019-12-31 13F AMAZON COM COM 023135106 4,482 457 11.35 8,282 18.53 6.8793
2019-11-12 2019-09-30 13F AMAZON COM COM 023135106 4,025 350 9.52 6,987 0.40 6.4700
2019-11-12 2019-06-30 13F AMAZON COM COM 023135106 3,675 181 5.18 6,959 11.86 6.8199
2019-11-12 2019-03-31 13F AMAZON COM COM 023135106 3,494 473 15.66 6,221 37.12 6.4146
2019-11-12 2018-12-31 13F AMAZON COM COM 023135106 3,021 3,021 4,537 5.5487
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.