Amazon.com, Inc.
CL ˙ SNSE ˙ US0231351067
SecurityCL:AMZNCL / Amazon.com, Inc.
InstitutionBirinyi Associates Inc
Latest Disclosed Ownership138,638 shares
Latest Disclosed Value $ 28,874
Birinyi Associates Inc reports 0.73% increase in ownership of AMZNCL / Amazon.com, Inc.

On May 4, 2026 - Birinyi Associates Inc filed a 13F-HR form disclosing ownership of 138,638 shares of Amazon.com, Inc. (CL:AMZNCL) valued at $28,874 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 137,628 shares of Amazon.com, Inc.. This represents a change in shares of 0.73% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F Amazon.com Common Stock 023135106 138,638 1,010 0.73 29 -9.68 7.8640
2026-02-10 2025-12-31 13F Amazon.com Common Stock 023135106 137,628 -7,810 -5.37 32 0.00 7.9443
2025-10-29 2025-09-30 13F Amazon.com Common Stock 023135106 145,438 630 0.44 32 0.00 8.1544
2025-07-23 2025-06-30 13F Amazon.com Common Stock 023135106 144,808 1,815 1.27 32 14.81 9.2923
2025-05-05 2025-03-31 13F Amazon.com Common Stock 023135106 142,993 -6,750 -4.51 27 -99.92 8.7885
2025-02-04 2024-12-31 13F Amazon.com Common Stock 023135106 149,743 -1,615 -1.07 32,852 117,228.57 9.0420
2024-11-14 2024-09-30 13F Amazon.com Common Stock 023135106 151,358 -252 -0.17 28 -99.90 8.0967
2024-08-01 2024-06-30 13F Amazon.com Common Stock 023135106 151,610 -6,334 -4.01 29,299 2.84 8.7740
2024-04-23 2024-03-31 13F Amazon.com Common Stock 023135106 157,944 1,260 0.80 28,490 123,765.22 9.2925
2024-01-10 2023-12-31 13F Amazon.com Common Stock 023135106 156,684 -2,405 -1.51 24 15.00 8.4598
2023-11-14 2023-09-30 13F Amazon.com Common Stock 023135106 159,089 -825 -0.52 20 0.00 8.0719
2023-08-08 2023-06-30 13F Amazon.com Common Stock 023135106 159,914 164 0.10 21 25.00 7.6056
2023-05-10 2023-03-31 13F Amazon.com Common Stock 023135106 159,750 -6,750 -4.05 17 23.08 6.8210
2023-02-08 2022-12-31 13F Amazon.com Common Stock 023135106 166,500 -4,500 -2.63 14 -99.93 6.7164
2022-11-08 2022-09-30 13F Amazon.com Common Stock 023135106 171,000 -4,250 -2.43 19,323 3.81 9.0125
2022-08-02 2022-06-30 13F Amazon.com Common Stock 023135106 175,250 165,991 1,792.75 18,613 -38.41 8.4189
2022-04-05 2022-03-31 13F Amazon.com Common Stock 023135106 9,259 -370 -3.84 30,223 -5.86 10.4158
2022-01-26 2021-12-31 13F Amazon.com Common Stock 023135106 9,629 -328 -3.29 32,106 -1.85 10.0582
2021-10-18 2021-09-30 13F Amazon.com Common Stock 023135106 9,957 355 3.70 32,711 -0.97 13.4670
2021-08-05 2021-06-30 13F Amazon.com Common Stock 023135106 9,602 -240 -2.44 33,032 8.47 11.4622
2021-05-11 2021-03-31 13F Amazon.com Common Stock 023135106 9,842 -124 -1.24 30,452 -6.18 11.6039
2021-02-11 2020-12-31 13F Amazon.com Common Stock 023135106 9,966 150 1.53 32,459 5.02 12.0094
2020-11-06 2020-09-30 13F Amazon.com Common Stock 023135106 9,816 -136 -1.37 30,908 12.57 13.0489
2020-08-06 2020-06-30 13F Amazon.com Common Stock 023135106 9,952 -2,325 -18.94 27,456 14.70 13.5708
2020-05-12 2020-03-31 13F Amazon.com Common Stock 023135106 12,277 -1,485 -10.79 23,937 -5.87 13.0440
2020-02-12 2019-12-31 13F Amazon.com Common Stock 023135106 13,762 -1,293 -8.59 25,430 -2.69 10.5285
2019-11-12 2019-09-30 13F Amazon.com Common Stock 023135106 15,055 -784 -4.95 26,134 -12.87 11.3361
2019-08-05 2019-06-30 13F Amazon.com Common Stock 023135106 15,839 0 0.00 29,993 6.34 12.5932
2019-05-08 2019-03-31 13F Amazon.com Common Stock 023135106 15,839 0 0.00 28,205 18.56 12.0758
2019-02-07 2018-12-31 13F Amazon.com Common Stock 023135106 15,839 -1,078 -6.37 23,790 -29.79 11.8692
2018-11-01 2018-09-30 13F Amazon.com Common Stock 023135106 16,917 100 0.59 33,885 18.54 12.0514
2018-08-10 2018-06-30 13F Amazon.com Common Stock 023135106 16,817 33 0.20 28,586 17.68 11.2018
2018-04-26 2018-03-31 13F Amazon.com Common Stock 023135106 16,784 25 0.15 24,292 23.95 9.8903
2018-02-12 2017-12-31 13F Amazon.com Common Stock 023135106 16,759 -825 -4.69 19,599 15.94 8.7532
2017-11-14 2017-09-30 13F Amazon.com Common Stock 023135106 17,584 -15 -0.09 16,904 -0.77 8.0399
2017-08-08 2017-06-30 13F Amazon.com Common Stock 023135106 17,599 550 3.23 17,036 12.69 8.0153
2017-05-11 2017-03-31 13F Amazon.com Common Stock 023135106 17,049 -855 -4.78 15,118 12.60 7.5201
2017-02-13 2016-12-31 13F Amazon.com Common Stock 023135106 17,904 2,130 13.50 13,426 1.65 7.5876
2016-11-10 2016-09-30 13F Amazon.com Common Stock 023135106 15,774 -4,791 -23.30 13,208 -10.25 7.1271
2016-08-10 2016-06-30 13F Amazon.com Common Stock 023135106 20,565 -250 -1.20 14,717 19.10 6.4279
2016-05-06 2016-03-31 13F AMAZON COM Common Stock 023135106 20,815 8,040 62.94 12,357 43.12 5.4706
2016-02-10 2015-12-31 13F AMAZON COM Common Stock 023135106 12,775 -3,200 -20.03 8,634 5.59 5.6173
2015-11-13 2015-09-30 13F AMAZON COM Common Stock 023135106 15,975 3,650 29.61 8,177 52.84 3.5456
2015-08-11 2015-06-30 13F AMAZON COM Common Stock 023135106 12,325 50 0.41 5,350 17.12 3.6426
2015-05-15 2015-03-31 13F AMAZON COM Common Stock 023135106 12,275 -6,250 -33.74 4,568 -20.54 3.0226
2015-02-13 2014-12-31 13F AMAZON COM Common Stock 023135106 18,525 -2,700 -12.72 5,749 -16.00 2.5744
2014-11-13 2014-09-30 13F AMAZON COM Common Stock 023135106 21,225 2,200 11.56 6,844 10.76 3.1143
2014-08-13 2014-06-30 13F/A-1 AMAZON COM Common Stock 023135106 19,025 566 3.07 6,179 -0.48 2.8325
2014-08-13 2014-06-30 13F AMAZON COM Common Stock 023135106 18,459 6,209
2014-05-14 2014-03-31 13F AMAZON COM Common Stock 023135106 18,459 2,034 12.38 6,209 -5.21 3.1563
2014-02-14 2013-12-31 13F AMAZON COM Common Stock 023135106 16,425 450 2.82 6,550 31.16 3.4948
2013-11-14 2013-09-30 13F AMAZON.COM Common Stock 023135106 15,975 600 3.90 4,994 16.98 2.8163
2013-08-13 2013-06-30 13F AMAZON.COM Common Stock 023135106 15,375 15,375 4,269 2.5830
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.