Sprouts Farmers Market, Inc.
US ˙ NasdaqGS ˙ US85208M1027

SecuritySFM / Sprouts Farmers Market, Inc.
InsiderJoe Fortunato
This page shows the track record and history of Fortunato Joe insider trades in Sprouts Farmers Market, Inc.. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Joe Fortunato in SFM / Sprouts Farmers Market, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Max		 Price at
Max		 Max
Profit ($)		 Max Return (%)
2020-11-02 13,000 18.7974 13,000 18.7974 244,366 220 29 132,634 54.28
2013-08-01 62,500 18.0000 62,500 18.0000 1,125,000

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SFM / Sprouts Farmers Market, Inc. Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Joe Fortunato in SFM / Sprouts Farmers Market, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Min		 Price at
Min		 Max Loss
Avoided ($)		 Max Loss
Avoided (%)
2025-08-12 10,000 147.5725 10,000 147.5725 1,475,725 38 120.4100 -271,625 -18.41
2025-05-07 2,000 166.7353 2,000 166.7353 333,471
2025-03-05 5,000 144.8022 5,000 144.8022 724,011
2024-11-04 11,500 132.8417 11,500 132.8417 1,527,680
2024-08-02 7,895 98.3760 7,895 98.3760 776,679
2024-05-21 5,000 78.4807 5,000 78.4807 392,404
2024-03-04 13,000 63.7100 13,000 63.7100 828,230
2022-03-04 3,623 33.6100 3,623 33.6100 121,769

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SFM / Sprouts Farmers Market, Inc. Insider Trades
Insider Transaction History
File
Date		 Trade
Date		 Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price		 Unit
Price		 Units
Changed		 Value
Changed (1K)		 Remaining
Options		 Remaining
Shares
2025-08-13 2025-08-12 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 147.5725 -10,000 -1,476 18,164
2025-05-08 2025-05-07 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 166.7353 -2,000 -333 28,164
2025-03-20 2025-03-18 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 1,593 30,164
2025-03-07 2025-03-05 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 144.8022 -5,000 -724 28,571
2024-11-05 2024-11-04 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 132.8417 -11,500 -1,528 33,571
2024-08-02 2024-08-02 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 98.3760 -7,895 -777 45,071
2024-05-23 2024-05-21 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 78.4807 -5,000 -392 52,966
2024-03-21 2024-03-19 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 3,571 42,966
2024-03-06 2024-03-04 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 63.7100 -13,000 -828 39,395
2023-03-15 2023-03-14 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 6,779 52,395
2022-06-09 2022-06-07 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 7,895 45,616
2022-03-08 2022-03-04 4 Fortunato Joe SFM Stock Option (right to buy) M - Exercise D 30.30 -3,623 0
2022-03-08 2022-03-04 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 33.6100 -3,623 -122 37,721
2022-03-08 2022-03-04 4 Fortunato Joe SFM Common Stock, par value $0.001 per share M - Exercise D 30.3000 3,623 110 41,344
2021-06-10 2021-06-09 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 7,552 37,721
2020-12-31 2020-12-30 4 Fortunato Joe Fortunato 2020 Irrevocable Trust SFM Common Stock, par value $0.001 per share G - Gift I 15,000 15,000
2020-11-30 2020-11-27 4 Fortunato Joe SFM Common Stock, par value $0.001 per share G - Gift D -15,000 30,169
2020-11-02 2020-11-02 4 Fortunato Joe SFM Common Stock, par value $0.001 per share P - Purchase D 18.7974 13,000 244 45,169
2020-05-14 2020-05-12 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 5,694 32,169
2019-05-15 2019-05-13 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 5,768 26,475
2019-02-19 2019-02-19 4 Fortunato Joe SFM Stock Option (right to buy) M - Exercise D 18.00 -778 0
2019-02-19 2019-02-19 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 25.0000 -778 -19 20,707
2019-02-19 2019-02-19 4 Fortunato Joe SFM Common Stock, par value $0.001 per share M - Exercise D 18.0000 778 14 21,485
2018-09-21 2018-09-21 4 Fortunato Joe SFM Stock Option (right to buy) M - Exercise D 18.00 -1,000 778
2018-09-21 2018-09-21 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 27.5160 -1,000 -28 20,707
2018-09-21 2018-09-21 4 Fortunato Joe SFM Common Stock, par value $0.001 per share M - Exercise D 18.0000 1,000 18 21,707
2018-08-24 2018-08-24 4 Fortunato Joe SFM Stock Option (right to buy) M - Exercise D 18.00 -1,000 1,778
2018-08-24 2018-08-24 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 25.0000 -1,000 -25 20,707
2018-08-24 2018-08-24 4 Fortunato Joe SFM Common Stock, par value $0.001 per share M - Exercise D 18.0000 1,000 18 21,707
2018-05-16 2018-05-14 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 4,268 20,707
2017-05-15 2017-05-12 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 4,364 16,439
2016-05-11 2016-05-09 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 3,601 12,075
2015-05-22 2015-05-21 4 Fortunato Joe SFM Stock Option (right to buy) A - Award D 30.30 3,623 3,623
2015-05-22 2015-05-21 4 Fortunato Joe SFM Common Stock, par value $0.001 per share A - Award D 974 8,474
2015-04-03 2015-04-02 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 36.0000 -7,500 -270 7,500
2015-01-23 2015-01-21 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 35.0000 -12,500 -438 15,000
2014-12-01 2014-11-28 4 Fortunato Joe SFM Common Stock, par value $0.001 per share S - Sale D 32.1147 -15,000 -482 27,500
2014-05-20 2014-05-19 4 Fortunato Joe SFM Stock Option (right to buy) A - Award D 28.50 6,195 6,195
2013-09-11 2013-09-10 4 Fortunato Joe SFM Common Stock, par value $0.001 per share G - Gift D -20,000 42,500
2013-08-08 2013-07-31 4 Fortunato Joe SFM Stock Option (right to buy) A - Award D 18.00 2,778 2,778
2013-08-02 2013-08-01 4 Fortunato Joe SFM Common stock, par value $0.001 per share P - Purchase D 18.0000 62,500 1,125 62,500
P
Åbent marked eller privat køb af ikke-afledte eller afledte værdipapirer
S
Åbent marked eller privat salg af ikke-afledte eller afledte værdipapirer
A
Tildeling, tildeling eller anden erhvervelse af værdipapirer fra virksomheden (såsom en option)
C
Konvertering af derivat
D
Salg eller overførsel af værdipapirer tilbage til virksomheden
F
Betaling af udnyttelseskurs eller skatteforpligtelse ved brug af en del af værdipapirer modtaget fra selskabet
G
Gave af værdipapirer af eller til insideren
K
Aktieswaps og lignende sikringstransaktioner
M
Udnyttelse eller konvertering af afledt værdipapir modtaget fra virksomheden (såsom en option)
V
En transaktion rapporteret frivilligt på formular 4
J
Andet (ledsaget af en fodnote, der beskriver transaktionen)