Roku, Inc.
US ˙ NasdaqGS ˙ US77543R1023

SecurityROKU / Roku, Inc.
InsiderDan Jedda
This page shows the track record and history of Jedda Dan insider trades in Roku, Inc.. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Dan Jedda in ROKU / Roku, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

ROKU / Roku, Inc. Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Dan Jedda in ROKU / Roku, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2023-11-16 7,138 89.0300 7,138 89.0300 635,496 263 51.6700 -266,676 -41.96
2023-09-05 5,297 82.6900 5,297 82.6900 438,009

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

ROKU / Roku, Inc. Insider Trades
Insider Transaction History
File
Date
Trade
Date
Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price
Unit
Price
Units
Changed
Value
Changed (1K)
Remaining
Options
Remaining
Shares
2025-09-17 2025-09-15 4 Jedda Dan ROKU Class A Common Stock S - Sale D 94.5200 -3,000 -284 83,420
2025-09-04 2025-09-02 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 95.8600 -8,624 -827 86,420
2025-09-04 2025-09-02 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 21,912 95,044
2025-08-19 2025-08-15 4 Jedda Dan ROKU Class A Common Stock S - Sale D 90.0000 -1,500 -135 73,132
2025-08-19 2025-08-15 4 Jedda Dan ROKU Class A Common Stock S - Sale D 88.1400 -1,500 -132 74,632
2025-07-16 2025-07-15 4 Jedda Dan ROKU Class A Common Stock S - Sale D 90.2000 -3,000 -271 76,132
2025-07-10 2025-07-10 4 Jedda Dan ROKU Class A Common Stock S - Sale D 91.0000 -1,500 -136 79,132
2025-06-18 2025-06-16 4 Jedda Dan ROKU Class A Common Stock S - Sale D 81.3200 -1,500 -122 80,632
2025-06-04 2025-06-02 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 73.0100 -8,623 -630 82,132
2025-06-04 2025-06-02 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 21,912 90,755
2025-03-21 2025-03-20 4 Jedda Dan ROKU Class A Common Stock S - Sale D 75.0000 -1,000 -75 68,843
2025-03-05 2025-03-03 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 80.2600 -8,624 -692 69,843
2025-03-05 2025-03-03 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 21,912 78,467
2025-02-18 2025-02-18 4 Jedda Dan ROKU Class A Common Stock S - Sale D 100.0000 -1,000 -100 56,555
2025-02-18 2025-02-18 4 Jedda Dan ROKU Class A Common Stock S - Sale D 99.9000 -1,000 -100 57,555
2025-02-18 2025-02-14 4 Jedda Dan ROKU Class A Common Stock S - Sale D 100.4000 -5,000 -502 58,555
2025-01-16 2025-01-15 4 Jedda Dan ROKU Class A Common Stock S - Sale D 77.1800 -1,000 -77 63,555
2024-12-17 2024-12-16 4 Jedda Dan ROKU Class A Common Stock S - Sale D 82.7300 -1,000 -83 64,555
2024-11-19 2024-11-19 4 Jedda Dan ROKU Class A Common Stock S - Sale D 75.0000 -1,000 -75 65,555
2024-11-19 2024-11-15 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 68.8700 -8,623 -594 66,555
2024-11-19 2024-11-15 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 21,911 75,178
2024-10-16 2024-10-15 4 Jedda Dan ROKU Class A Common Stock S - Sale D 76.2500 -1,000 -76 53,267
2024-09-19 2024-09-17 4 Jedda Dan ROKU Class A Common Stock S - Sale D 75.3300 -1,000 -75 54,267
2024-09-05 2024-09-03 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 65.2200 -6,976 -455 55,267
2024-09-05 2024-09-03 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 17,726 62,243
2024-06-05 2024-06-03 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 57.9400 -6,976 -404 44,517
2024-06-05 2024-06-03 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 17,726 51,493
2024-03-05 2024-03-01 4 Jedda Dan ROKU Class A Common Stock F - Taxes D 63.3500 -6,976 -442 33,767
2024-03-05 2024-03-01 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 17,726 40,743
2023-11-17 2023-11-16 4 Jedda Dan ROKU Class A Common Stock S - Sale D 89.0300 -7,138 -635 23,017
2023-11-17 2023-11-15 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 17,726 30,155
2023-09-06 2023-09-05 4 Jedda Dan ROKU Class A Common Stock S - Sale D 82.6900 -5,297 -438 12,429
2023-09-06 2023-09-01 4 Jedda Dan ROKU Class A Common Stock M - Exercise D 17,726 17,726
P
Åbent marked eller privat køb af ikke-afledte eller afledte værdipapirer
S
Åbent marked eller privat salg af ikke-afledte eller afledte værdipapirer
A
Tildeling, tildeling eller anden erhvervelse af værdipapirer fra virksomheden (såsom en option)
C
Konvertering af derivat
D
Salg eller overførsel af værdipapirer tilbage til virksomheden
F
Betaling af udnyttelseskurs eller skatteforpligtelse ved brug af en del af værdipapirer modtaget fra selskabet
G
Gave af værdipapirer af eller til insideren
K
Aktieswaps og lignende sikringstransaktioner
M
Udnyttelse eller konvertering af afledt værdipapir modtaget fra virksomheden (såsom en option)
V
En transaktion rapporteret frivilligt på formular 4
J
Andet (ledsaget af en fodnote, der beskriver transaktionen)