The Kroger Co.
US ˙ NYSE ˙ US5010441013

SecurityKR / The Kroger Co.
InsiderBrian W Nichols
This page shows the track record and history of Nichols Brian W insider trades in The Kroger Co.. The SEC defines Insiders as officers, directors, or significant investors (greater than 10% ownership) in a company. It is illegal for insiders to make trades in their companies based on material, non-public information ("MNPI"). This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4.
Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made by Brian W Nichols in KR / The Kroger Co.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

KR / The Kroger Co. Insider Trades
Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made by Brian W Nichols in KR / The Kroger Co.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-04-21 1,000 72.0300 1,000 72.0300 72,030 51 64.6200 -7,410 -10.29
2025-03-17 1,441 65.8800 1,441 65.8800 94,933
2025-03-13 1,300 66.7100 1,300 66.7100 86,723
2024-10-07 6,922 55.8000 6,922 55.8000 386,248
2024-09-17 4,000 55.7000 4,000 55.7000 222,800
2024-07-19 2,000 54.5300 2,000 54.5300 109,060

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

KR / The Kroger Co. Insider Trades
Insider Transaction History
File
Date
Trade
Date
Form Insider Ticker Security Title Code 10b5-1 Direct Exercise
Price
Unit
Price
Units
Changed
Value
Changed (1K)
Remaining
Options
Remaining
Shares
2025-07-15 2025-07-14 4 Nichols Brian W KR Common Stock F - Taxes D 72.2700 -118 -9 10,258
2025-07-14 2025-07-11 4 Nichols Brian W KR Common Stock F - Taxes D 70.5800 -97 -7 10,376
2025-04-22 2025-04-21 4 Nichols Brian W KR Common Stock S - Sale D 72.0300 -1,000 -72 10,473
2025-04-07 2025-04-04 4 Nichols Brian W KR Common Stock G - Gift D -727 11,473
2025-03-18 2025-03-17 4 Nichols Brian W KR Common Stock S - Sale D 65.8800 -1,441 -95 12,200
2025-03-17 2025-03-14 4 Nichols Brian W KR Common Stock F - Taxes D 65.1000 -604 -39 13,641
2025-03-17 2025-03-13 4 Nichols Brian W KR Common Stock F - Taxes D 66.1000 -647 -43 14,245
2025-03-17 2025-03-13 4 Nichols Brian W KR Common Stock A - Award D 1,364 14,892
2025-03-17 2025-03-13 4 Nichols Brian W KR Common Stock A - Award D 1,438 13,528
2025-03-17 2025-03-13 4 Nichols Brian W KR Common Stock S - Sale D 66.7100 -1,300 -87 12,090
2025-03-13 2025-03-11 4 Nichols Brian W KR Common Stock F - Taxes D 66.5500 -307 -20 13,390
2025-03-11 2025-03-10 4 Nichols Brian W KR Common Stock F - Taxes D 67.7200 -149 -10 13,697
2025-03-11 2025-03-07 4 Nichols Brian W KR Common Stock F - Taxes D 66.7000 -217 -14 13,846
2024-10-08 2024-10-07 4 Nichols Brian W KR Common Stock S - Sale D 55.8000 -6,922 -386 14,063
2024-10-08 2024-10-07 4 Nichols Brian W KR Common Stock M - Exercise D 22.9200 6,922 159 20,985
2024-09-18 2024-09-17 4 Nichols Brian W KR Common Stock S - Sale D 55.7000 -4,000 -223 14,063
2024-07-22 2024-07-19 4 Nichols Brian W KR Common Stock S - Sale D 54.5300 -2,000 -109 18,063
2024-07-15 2024-07-12 4 Nichols Brian W KR Common Stock F - Taxes D 52.4900 -215 -11 20,063
2024-03-18 2024-03-14 4 Nichols Brian W KR Common Stock F - Taxes D 55.5100 -1,143 -63 20,278
2024-03-18 2024-03-14 4 Nichols Brian W KR Common Stock A - Award D 2,520 21,421
2024-03-18 2024-03-14 4 Nichols Brian W KR Common Stock A - Award D 3,603 18,901
2024-03-18 2024-03-14 4 Nichols Brian W KR Common Stock A - Award D 1,712 15,298
2024-03-15 3 Nichols Brian W KR Common Stock D 13,586
P
Åbent marked eller privat køb af ikke-afledte eller afledte værdipapirer
S
Åbent marked eller privat salg af ikke-afledte eller afledte værdipapirer
A
Tildeling, tildeling eller anden erhvervelse af værdipapirer fra virksomheden (såsom en option)
C
Konvertering af derivat
D
Salg eller overførsel af værdipapirer tilbage til virksomheden
F
Betaling af udnyttelseskurs eller skatteforpligtelse ved brug af en del af værdipapirer modtaget fra selskabet
G
Gave af værdipapirer af eller til insideren
K
Aktieswaps og lignende sikringstransaktioner
M
Udnyttelse eller konvertering af afledt værdipapir modtaget fra virksomheden (såsom en option)
V
En transaktion rapporteret frivilligt på formular 4
J
Andet (ledsaget af en fodnote, der beskriver transaktionen)